March 6th, 2005

15 Effective Tips to Increase Google Adsense CTR

How to make more money with Google Adsense? Get more clicks on ads. We all want to increase Google Adsense CTR i.e. click through ratio, because the higher times the surfer clicks the Adsense ad, higher is the payout to you. So here are 15 effective ways to improve your Adsense CTR.

How to increase Google Adsense CTR?

Post Adsense ads them on text rich pages and make sure that Adsense had a bunch of keywords to work with. Getting Higher paying keywords is better of course.
Get rid of public service ads, which pay you nothing for your efforts. Here are some ways to avoid getting PSA’s.
Avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’ above the Adsense ads. Why do you want to tell the world they are ads when google already puts ‘Ads by Gooooogle’ with them. These two terms are the only ones allowed by Google TOS. Any other terms will get your account terminated. Remember to avoid these 15 Adsense mistakes.
Use section targeting - you can target an ad unit to a specific section of your blog, as well as block out irrelevant sections like navigational links. Useful to get more targeted ads.

What is the best Google Adsense Placement for CTR?

Place Ads above the fold, i.e. you dont have to scroll down to see the ads. Moreover it loads before your entire page does. The more the visibility, the more chances a reader will click the ad.
Provide some free space around ads so that they stand out and users know where to find them. Dont clutter up the ads inside your content.
Experiment by changing the location of advertisements. Track them by channels to see which location works. Sometimes unusual locations can can do wonders for your CTR. Google Adsense support provides some good ideas for better blending
Many experienced Adsense users have reported better CTR with vertical ads rather than the horizontal ones. But that really depends on your site structure.
Usually it is recommended to place towers on your right, as users tend to use the mouse to scroll the bar on the right side wiht a higher chance to see your ads. Some have reported doubling CTR’s by placing towers to the left rather than the right, as people have got bored of seeing ads on the right, it has something to do with the sidedness of the brain which I do not understand and there is a tendency to read from left to the right.
Many sites will have small ads in the top right hand corner, as they claim it is the first place where the eye sees.
An excellent article on Eyetracking - What We Saw When We Looked Through Their Eyes helps to tell you where users actually see first and in what order.
Forums are tricky becasue they have a different kind of navigation, readership and participation. Here are some ad placements suggested by Google which work best for forums

Best Google Adsense Link Colors to get higher CTR?

Match the colors of your ads with the colour scheme of your site. Blending with your sites color profile helps to identify them not as ads, but as links similar to those of your site. The more the AdSense looks like part of your site, the higher CTR you will get. You can also match the Adsense fonts with your website font design for great results.
Blend ads with your page - remove the borders by having a similar color as your background helps to show ads as being part of your site. Do not blend text or the ‘Ads by Gooooogle’ with your background color as it is against Google TOS (Google does not like hidden text!). However, such blending may not work for you always due to banner blindness. Neither do they see the ads, not do they click on them. So sometimes a bold contrasting ad may work better depending on your website design.
Experiment by changing the colors, background of advertisements. You have to find out what works best for your site, not others. You can also rotate Adsense colors to reduce ad blindness.

I hope these tips help to get your Adsense CTR up by at least 100% if not more. Good luck and make more money!

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Read more
Tell People to “Click Here” to Increase Click Rates
Match Google Adsense Font Type and Size to Increase CTR
New 2×2 Google Adsense Ad Units
Google AdSense: Best Way to Make Money Online
Google Adsense Clarifies Smart Pricing

Comments

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1. Dropshippers | 17/10/05 #

I’ve found that sometimes making your adsense ads stand out gets a higher click through rate rather than making them blend in with the page. But on some of my other sites blending them with the page does work much better. I guess each site is different so you just have to keep testing to see what gets the best results.
2. Harris | 5/11/05 #

If you can optimize your ads with the text on your pages it will get more clicks and more clicks if you get most of your visitors from search engines because those people are looking for the stuff thats in your ads.
3. Anonymous | 8/11/05 #

Just have Google remove the ads by google and allow the ads to be mixed in with text and bang, CTRs and revenues for advertiser and publishers will skyrocket instead of messing with all this positioning, bledning and trying to trick the user with ad placement. Might as well blend it all in.
4. Anonymous | 15/11/05 #

Is it possible to ask Google to remove “ads by goooogle”? I think it’s against the ToS…
5. CharlieJ | 23/08/06 #

How do you blend the ads into the text of your blog or website? I would love to use the keywords, without spamming, into my text. If anyone could look at my blog and offer advice, I’ll gladly hear you out. THANKS!
6. Luke | 3/09/06 #

I used the tips you suggested along some tips I found on this adsense guide and have had great results practically doubling my revunue from my website. Thanks.
7. Ahmad Daniyal | 29/09/06 #

There is no change. I think i used most of this tips.. but why my CTR is still low..?
8. Ognizer | 16/10/06 #

The most important thing is always content. Put a lot of interesting contents then slip some google ad in between them. It sure helps you boost your adsense income. Don’t forget to use AdLinks as well.
9. Darren Chow | 9/12/06 #

Placing a horizontal adlink at the very top of the page works for me. Also, I’ve found that horizontal ads don’t really work well for me. The CTR is too low and the CPC is also very low.
10. http://www.freeinfoz.com | 19/12/06 #

This is very informative. Your Google Adsense Tips column is superb i might say. Im reading every post that you have regarding it! THANKS!
11. Nickolas | 10/01/07 #

amazing tips! thank you

this might be useful too:
10 Tips To Improve your Adsense CTR
12. Peter | 15/01/07 #

it would have been better if google removes ‘ads by google’ so that CTR would have increased.
13. Maria | 25/01/07 #

Thanks for the tips, I think I will need to work some more on my blog. The CTR and the pay per click are very low.
14. Jen | 19/02/07 #

I’ve discovered that MaxBounty works very well with AdSense. My MaxBounty earnings usually make up for the days when my AdSense CTR is low. You can read a review of MaxBounty here.
15. betaboy | 6/06/07 #

Another really helpful thing for improving CTR is adding the adsense tag for “keyword hints” in the adsense code.
16. inexcuseable | 14/06/07 #

Thanks for these nice tips. This site itself is a pretty good example of click-encouraging design.
17. http://seobacklinksanalysis.blogspot.com/ | 30/06/07 #

ya now i got a useful tips i hope this tip will help
me to increase my adsense ctr .
18. http://themo.myartsonline.com | 2/07/07 #

thanks for that i hope to get 50$ to each cpc if that happened i will be miliarder in about one year not more

ihope soo…

thanks again
19. Hebrink | 3/07/07 #

I’ll use the trick, wish my earnings increase by that.
20. Ravi Shrestha | 7/07/07 #

thank you for this article. It really helped to boast my Page CTR. Thanks
21. keerun | 1/08/07 #

I tried similar tips but the CTR did not increase much. its about 2% on an average. What is the highest CTR anyone achieved here?
22. Sushi Dating | 18/08/07 #

I deleted my right vertical ad and thought it was annoying. But, I have to re-think about that and try to create a seprate channel for that ad to see the real performance. Thanks for the tips.
23. Robert | 24/08/07 #

Im trying to implement all the tips you posted on my site..

Hoping to have a higher pay from google.
24. adsense | 14/10/07 #

Thank u for the great article!
25. Raaz | 4/11/07 #

thanks for providing such nice tips
26. sans | 15/11/07 #

My CTR is decreasing little bit everyday. I have done a lot of experimenting, I added a horizontal adlink and it worked for me to regain CTR, but once again it has started decreasing
27. vinit | 22/11/07 #

Hey, great posting. it is very useful tips and tricks to get earnings from Google Ads.I will also try these tips and tricks on my blogs to get into touch with Google Adsense in deep.

Thanks
28. ashokkumar | 25/11/07 #

how can i include the adsdense content to my website
29. aakash | 21/12/07 #

is there any way to add more than 6 adsense on a page?
30. hamdyy | 4/01/08 #

Thanks for all this great information
31. nice guy | 11/01/08 #

thanks those tips will help in long run
32. Denver Web Design | 22/02/08 #

Great tips… thanks for the article!
33. Anjar Priandoyo | 26/02/08 #

Thank you, great information. I try to find better ads composition for my blog. This information really suitable for me.
34. methode | 8/03/08 #

keerun: my CTR is about 20% average the less was 9%.
Combining AdSense with a smartly built AdWords campaign and on a high CTR page makes some amazing results. I spend only $25 daily on adwords, there’s a high, around 30% CTR on one of my pages… go figure

The tip to post about the article i got from Google Zeitgeist, which is an awesome resource for any blogger posting mainly about news.

Hope it helps a bit
35. Joe Soap | 10/03/08 #

THIS STUFF IS SO USEFULL
36. http://www.setupwirelessrouter.com | 21/03/08 #

Excellant article. Very helpful indeed.
37. ninjashoes | 25/03/08 #

Those forum hotspot layouts were especially helpful. I will also be implementing rotating colors thanks to this article.
38. Mirco Martinelli | 1/04/08 #

Thanks for sharing your skills…;)
39. Real Estate Postcards Guy | 8/04/08 #

right on, great posting. it is very useful tips and tricks to get earnings from Google Ads.I will also try these tips and tricks on my blogs to get into touch with Google Adsense in deep.
40. www.loradz.logspot.com | 18/04/08 #

effective tips!!

thanks!
41. praveen | 18/04/08 #

Thanks to discuss a lot of importants things
42. MajorAdsenseMoney.com | 29/04/08 #

Good post, thanks!