15 Effective Tips to Increase Google Adsense CTR
March 6th, 2005
ADVERTISEMENTS
How to make more money with Google Adsense? Get more clicks on ads. We all want to increase Google Adsense CTR i.e. click through ratio, because the higher times the surfer clicks the Adsense ad, higher is the payout to you. So here are 15 effective ways to improve your Adsense CTR.
How to increase Google Adsense CTR?
- Post Adsense ads them on text rich pages and make sure that Adsense had a bunch of keywords to work with. Getting Higher paying keywords is better of course.
- Get rid of public service ads, which pay you nothing for your efforts. Here are some ways to avoid getting PSA’s.
- Avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’ above the Adsense ads. Why do you want to tell the world they are ads when google already puts ‘Ads by Gooooogle’ with them. These two terms are the only ones allowed by Google TOS. Any other terms will get your account terminated. Remember to avoid these 15 Adsense mistakes.
- Use section targeting – you can target an ad unit to a specific section of your blog, as well as block out irrelevant sections like navigational links. Useful to get more targeted ads.
What is the best Google Adsense Placement for CTR?
- Place Ads above the fold, i.e. you dont have to scroll down to see the ads. Moreover it loads before your entire page does. The more the visibility, the more chances a reader will click the ad.
- Provide some free space around ads so that they stand out and users know where to find them. Dont clutter up the ads inside your content.
- Experiment by changing the location of advertisements. Track them by channels to see which location works. Sometimes unusual locations can can do wonders for your CTR. Google Adsense support provides some good ideas for better blending
- Many experienced Adsense users have reported better CTR with vertical ads rather than the horizontal ones. But that really depends on your site structure.
- Usually it is recommended to place towers on your right, as users tend to use the mouse to scroll the bar on the right side wiht a higher chance to see your ads. Some have reported doubling CTR’s by placing towers to the left rather than the right, as people have got bored of seeing ads on the right, it has something to do with the sidedness of the brain which I do not understand and there is a tendency to read from left to the right.
- Many sites will have small ads in the top right hand corner, as they claim it is the first place where the eye sees.
- An excellent article on Eyetracking – What We Saw When We Looked Through Their Eyes helps to tell you where users actually see first and in what order.
- Forums are tricky becasue they have a different kind of navigation, readership and participation. Here are some ad placements suggested by Google which work best for forums
Best Google Adsense Link Colors to get higher CTR?
- Match the colors of your ads with the colour scheme of your site. Blending with your sites color profile helps to identify them not as ads, but as links similar to those of your site. The more the AdSense looks like part of your site, the higher CTR you will get. You can also match the Adsense fonts with your website font design for great results.
- Blend ads with your page – remove the borders by having a similar color as your background helps to show ads as being part of your site. Do not blend text or the ‘Ads by Gooooogle’ with your background color as it is against Google TOS (Google does not like hidden text!). However, such blending may not work for you always due to banner blindness. Neither do they see the ads, not do they click on them. So sometimes a bold contrasting ad may work better depending on your website design.
- Experiment by changing the colors, background of advertisements. You have to find out what works best for your site, not others. You can also rotate Adsense colors to reduce ad blindness.
I hope these tips help to get your Adsense CTR up by at least 100% if not more. Good luck and make more money!
Subscribe RSS feed
Great tips… thanks for the article!
Thank you, great information. I try to find better ads composition for my blog. This information really suitable for me.
keerun: my CTR is about 20% average the less was 9%.
Combining AdSense with a smartly built AdWords campaign and on a high CTR page makes some amazing results. I spend only $25 daily on adwords, there’s a high, around 30% CTR on one of my pages… go figure :)
The tip to post about the article i got from Google Zeitgeist, which is an awesome resource for any blogger posting mainly about news.
Hope it helps a bit :)
THIS STUFF IS SO USEFULL
Excellant article. Very helpful indeed.
Those forum hotspot layouts were especially helpful. I will also be implementing rotating colors thanks to this article.
Thanks for sharing your skills…;)
right on, great posting. it is very useful tips and tricks to get earnings from Google Ads.I will also try these tips and tricks on my blogs to get into touch with Google Adsense in deep.
effective tips!!
thanks!
Thanks to discuss a lot of importants things
Good post, thanks!
I feel its not working… :(
goos tips. will apply it on our team site. anyone used bidvertiser before?
Very usefull tips. Thank you. Will try it =)
Is there any tips about google adwords CTR?
Great Post!I definitely agree that putting the ads on content rich site is a great move!
Thanks – it’s always helpful to go over how to optimize, one more time! :)
i adopted a blending method in placing ads in my blog site. address http://www.pixelseffect.blogspot.com
please give a review.
one more than can blog can generate revenue or only own webspace is best option.
Thanks. Nice read. I’ll give it a try.
My CTR is not regular, from 4.33% to 0.27%, and I don’t get a clear idea how to improve CTR, it seemed traffic and CTR have some inverse relationship.
Blending is not allowed anymore.
Really very great content which helps new adsense users to get correct idea of placing the ads.
Great advice…check out
http://www.donlpnow.com
What do you think of the setup?
very great tips ..i should try them and see the results..
hi fine article but i increase my level my site
hi
fine article ,me suported very good
Great tips =) hope I will earn more probably at leas t USD 5 per day
While this is an interesting article I can’t stop noticing that you have the “ADVERTISEMENTS” word on top of the adds even if “Avoid titles” was one of your rules…
Has the title increased your CTR? Thank you
A great and interesting article, but readers must keep in mind that the secret to a high CTR is testing testing testing.
Try and modify your adsense positioning, colors etc. from time to time, let’s say a full week or even a month. In this way you’ll have a pretty good idea if the average CTR has really increased or it was just the daily fluctuation.
I already try the Adsense high CTR theme for wordpress, but I think the problem is the traffic source for my site and the ads is not related for something what they search.
Actually removing ads has helped me here, particularly on the forums, I previously had at least 2 ads on every page and my CTR and eCPM was rock bottom, I’ve since removed a great deal of the ads and concentrated on the most popular pages on the site and my CTR and eCPM’s have trebled!
http://www.freewarebb.com