Eat Healthy : Free iPods, Xbox Consoles and Theatre Tickets for School Kids
May 21st, 2005
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BBC News reports “Secondary school pupils in Glasgow are being offered the chance to win iPods, Xbox consoles and theatre tickets with a new healthy eating swipecard system.
Pupils gain points by eating healthy foods and the more they earn, the greater the prize. About 30,000 youngsters can use the swipecard and the council says it is confident they will eat salad if it means winning an iPod.
Spending funds on iPods and Xboxes as incentives is cheaper and easier for the government than having to fund treatment of the many, many complications of a junk food diet.”
This is followed by an extensive survey with comments by several school students. Another innovative way to promote healthy eating, iPods and Xbox consoles!






