Google Adsense for Feeds Launched: Contextually Targeted Advertising for RSS & Atom

By Posted 2005 Updated   AdvertisingBloggingGoogle

Feeds are a simple way for web publishers to syndicate their online content. Google Adsense has launched beta testing AdSense for feeds to allow web publishers to further monetize your feeds through contextually targeted advertising. It works on the same principle as ad units of Google Adsense, getting ads based on the text content.

Many users rarely visit your blog but read your posts in News and feed aggregators and blog subscribing services like bloglines, feedster etc. So they cannot see your Google Adsense ads on your blog as such services use your RSS or atom feed which does not have these ads. Now you can receive payment for the original content when it is distributed in a feed.

They have also compiled a set of best practices to help you get the most out of AdSense for feeds. The key message there is –

  • Syndicate the full text of your articles.
  • Don’?t include more than one ad unit per article.
  • Place the ad unit at the end of articles.
  • Include terms and conditions on the use of your feeds.

If you’re interested – fill out an application. You need more than 100 active feed subscribers to qualify for participation in AdSense for feeds.


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