Site Targeted Google Adwords Leave Beta
June 19th, 2005 | Filed under Adwords, Google.Google had made significant enhancements to the Google AdWords program. Now it leaves beta…
Inside Google reveals that Site targeted adwords ads leave beta and Google has now made them available to all AdWords buyers.
Site Targeting allows advertisers to choose site-targeted AdWords campaigns with / without keyword-targeted campaigns and place their ads on specific content sites in the Google network. Site-targeted ads run only on sites the advertisers select based on their judgment of the sites’ relevance, reach and appropriateness and do not appear on search result pages.
They set a max CPM i.e. the maximum price they’re willing to pay for every thousand impressions their ad receives on a particular site. Site-targeted ads can be text ads, static image ads or the new animated image ads.
These animated ads I have not seen yet, but must be great. This gives more control to advertisers where they want their ads shown, and why not - they are spending the money, so why not get its full value!
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Comments
Johnie Stanback | 19/11/05 #
I am interested in your blogs.
anonymous email | 18/10/06 #
Site targeted adwords cost me about 300% more than keyword targeted keywords.
I only reccommend site targeted adwords for product awareness campaigns.
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