Google AdSense Optimization Webinar was held on June 30, 2005 at 4:45 p.m. PDT with support of top Adsense staff to to help Adsense publishers make more money as quickly as possible.
The focus was on a few different optimization tips ranging from ad position, format, color, the placement and some additional features that you may or may not be aware of. Not all of these implementations will work for every site, so experiment to get the best results which suits your site.
Some excerpts are quoted below-
“So the wider ad formats are doing better than the other ones and the reason is that they actually take up fewer lines. And so with every additional line, you have a chance of losing that interested user.”
“the top three formats are the 336×280 that you see on the page; the 300×250 medium rectangle; and then the 160×600 wide skyscraper.”
“The reason the color palette is so important is because it adds to the content and not separate from the content and what happens is, something that we call ad blindness; so the more you blend in with the site, the less chance that ad blindness will occur.”
“Another thing to decrease ad blindness is rotating your color palette. We have a feature in the AdSense account where you are able to multi-select different color palettes that blend with your site to add some variety and freshness to the ads. And that also will help decrease ad blindness.”
“make sure that in your account, you’re opted in to image ads. And the reason for that is that you basically have the image ads competing with the text-based ads. So if you have more advertisers competing on your site, it basically means more opportunities for you to maximize your revenue
“What the link units do is it allows the user to refine what they’re interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they’ll be able to specify that they’re interested”
“you also make a little bit of money whenever they click on the ads that come up on the search results. So this is definitely something that you’d want to consider; AdSense for Search.”
There are several more top tips and discussions there for higher CTR and how to make more money with Adsense on this blog. Check them out..