Feedburner PingShot : Pings Aggregators, Search Engines & Directories

You know how important it is to blog and ping to let blog tracking services to know that your blog is updated with new posts.

If you use Feedburner feeds, then they introduce a new service, PingShot - that will ‘ping’ a collection of services that you choose whenever they detect that your feed has new content. It notifies aggregators, search engines, and directories about your content updates quickly. Some of them are My Yahoo, PubSub, Technorati… Select the new PingShot service for your feed from the “Publicize” tab, and you’re done.

An important question which they answer there is -

So does this replace Ping-O-Matic or other ping services?
No. This is a passive “set and forget” service and only functions for publishers for whom we are managing feeds. We check your feed, and IF your content has been updated since we last checked, then we initiate our ping algorithm and notify the publisher-selected channels that there has been an update. You can use our service to notify Ping-O-Matic, which will in turn relay updates to other services.

There are several one click blogging services available and my current favourite is Pingoat.