Million Dollar Homepage : $1 Pixels Advertising Idea

By Posted 2005 Updated   Advertising

A unique concept to make make $1 million dollars by selling 1,000,000 pixels for $1 each! Alex Tew started the Million Dollar Homepage to pay for his degree studies and avoid student loan and debt. So he set up this page divided into 10,000 of these 100-pixel blocks (with 1,000,000 pixels in total) where each pixels costs $1. You can buy pixels available in 100-pixel ‘blocks’ (each measuring 10×10 pixels) which means a minimum investment of $100 (Buying one pixel would be too small to see).

million dollar homepage

You can buy as many pixels as you like and then display an image/ad/logo of your choice in the space you have purchased and can have the image click through to your own website. The homepage will not change and he guarantees to keep the site online for at least 5 years. You cannot change the image or link once you have submitted them. Check the FAQ for a full overview.

But why would you buy pixels? – it is a form of advertising on a site which is getting very popular by the day though links like this very post you are reading and your site can get some serious traffic – just see this clicks report. Moreover, there are no recurring costs of advertising and if you manage a good ad placement and clickthrough rate (CTR), the advertising deal might well be worth it.

Some tips and tricks to get a better click through rate on the Million Dollar Homepage –

Buy Early – Because the popular slots will get filled soon and you might just end up in the middle of a big array of pixels of varying ads. But if you have a pixel space in mind and want to see how its neighbourhood ads are comming up, that is also a good idea (till someone grabs that ad space). Anyway there is plenty of space available.

Buy Big – If you can afford it, the more pixels you buy, the bigger your ad and the more it will stand out and get you more clicks and traffic.

Get a Good location – If you are planning for a small 100 pixel block, you will have better chances of getting it seen at the border, corners (top left is corners are best), top row etc. where you can get around without scrolling. At present a lot of space in the centre is empty, this is good to use now as all advertisers will use ads sorrounded by empty space and they will stand out – so you can catch some early traffic. As the space fills up, only those ads which are larger will stand out in the centres.

Make A Good Ad – If you ad / image / logo is not catchy enough, even 500 pixels will not get a click, while a small 100 pixel optimised ad might get a better clickthrough.

What other tips do you suggest? The project is just starting and he has aleady sold over 5000 pixels. Success will depend on the traffic this million dollar page maintains once the hype is over. Are you still hesitating to buy some pixels!


55 comments on “Million Dollar Homepage : $1 Pixels Advertising Idea

  1. Anonymous says:

    Corrected link for the Million Euro Homepage:
    Million Euro Homepage

  2. PC says:

    See a list of more of these similar million pixels pages

  3. millionbuckspuzzle says:

    Check out www.globalnetworld.com/puzzle/ soon to be www.millionbuckspuzzle.com

  4. Anonymous says:

    Here’s another one: http://www.thepeoplesvehicle.com

  5. Anonymous says:

    This one is free: http://www.millionpixelpage.com Million Pixel Page is like milliondollarhomepage, but free!

  6. nyartmaker says:

    This onw pays you to refer pixel advertisers…

    Check it

    http://www.advertisesense.com/?7

  7. pixelget.com says:

    thats a german/english site, same idea, but nice to look at
    http://www.pixelget.com

  8. Anonymous says:

    Now its starting to be categorised!
    http://www.choicedirectory.co.uk
    When will the madness end?

  9. Anonymous says:

    Hmmm this one is only for ebay sellers to advertise… take a look if you want

    www.ebaypixels.com

  10. Spud2704 says:

    http://www.milliondollaradverts.com/

  11. Anonymous says:

    this one gives to Hurricane Katrina victims:

    http://www.hundredgrandhomepage.com

  12. Anonymous says:

    This one lets you resell pixels:
    the million pixel webpage

    Here’s a site thats trying to collect the links to all the million pixel sites:
    milpixel.com

  13. Anonymous says:

    i am not sure i agree with “buy big”, i would say buy medium or small, they are far more interesting.

    one more for the mix
    http://www.amillionquid.com

  14. Anonymous says:

    The best one that I have seen is at http://www.topdollarhomepage.com

  15. Anonymous says:

    I found 4 new pixel sites, they are all using the same script. These give away the pixels for FREE, but you can buy the script
    for less than you pay for one block of pixels on the other sites and set it up on your own website.

    This is the main one here
    PixelYourPage.com

    Then a copy of that one is here
    AlotMoreTraffic.com

    The next two are for members of MySpace.com and Xanga.com, you must be a member of those sites to get pixels
    PixelsForMySpace.com
    PixelsForXanga.com

    Looking for even more :), what a great idea!

  16. Anonymous says:

    I Found This One
    The Million Pound Webpage

  17. Anonymous says:

    Lets blow up a car.
    http://www.blowupmyride.com/

  18. M says:

    This post has been removed by the author.

  19. Anonymous says:

    The Net Hobo… wandering the web in search of meaning and offering “pixel ads” in the meantime.

    http://thenethobo.com/

  20. Anonymous says:

    Here is another dude who is trying to achieve the American Way – the Pixel Way. He sells little houses so he can buy his own house.

    http://fnhomepage.com

  21. Anonymous says:

    Wow! Super sites! Yeah! Really wow! Great!

    Alex’d got a great idea. But what are the others? Yuuuuh!

    Copy-sites-parody-page: http://www.one-pixel.tk

  22. Anonymous says:

    I see the UK are having a piece here:

    http://tenpapixel.co.uk

    catchy name though I like it

  23. Shari Thomas says:

    Thanks for creating a well organized article about pixel advertising.

    JPEAdvertising.com, an 8-year old online advertising agency is now partnering with AskShari.com to bring PixelsAnyone.com a fresh new way of delivering pixel advertising.

    While this initial site strongly resembles the original milliondollarhomepage.com concept, it is simply the first of several creative ideas for delivering pixel advertising.

    Research indicates a strong trend towards smaller more creative image advertising, and much like the transistor first revolutionized electronics and then the Intergrated Circuit (chip) set forth miniaturization… pixel advertising opens the door for a whole new delivery method in “web advertising media”.

    Pixel advertising at the micro-ad level is just ramping up, and PixelsAnyone.com is the first heavyweight player.

    Shari Thomas
    JV Partner
    JPEAdvertising.com/pixelsanyone/

  24. Anonymous says:

    10 Ways to promote your website

    1. Pixel advertising newest addition
    2. Monthly newsletters.
    3. Resources page.
    4. Free e-books.
    5. Link exchanges with similar sites.
    6. Offer a free affiliate program.
    7. Search engines.
    8. Buy own domain name.
    9. Write articles.
    10. Write a press release.

    Visit The Auction Homepage for the next level in Pixel advertising

    http://www.theauctionhomepage.com

  25. Shari Thomas says:

    PixelsAnyone.com is driving the Alexa ranking service bonkers!

    In the first few hours the ranking has opened at 114,169. Watch for that to sky rocket as more advertisers flock to the site.

    Sales are very brisk, $18,300 in just 4 days!

    All I can say is… are we having fun yet?

    Shari Thomas
    PixelsAnyone.com

  26. Anonymous says:

    How bout this one?

    http://millionpixelbooty.com

    lol

  27. Anonymous says:

    http://www.millionpixels4kids.com

    This one is for charity to the kids, buy some space early on and make some kids happy.

    Boyan
    Million Pixels 4 Kids

  28. Kelvin Foo says:

    Not just a million dollar homepage, but a BETTER MILLION DOLLAR HOMEPAGE! :)

    http://www.bettermilliondollarhomepage.com

  29. Kelvin Foo says:

    Not just a million dollar homepage, but a BETTER MILLION DOLLAR HOMEPAGE! :)


    http://www.bettermilliondollarhomepage.com

  30. Anonymous says:

    http://www.theadultadgrid.com for your naughty adverts!

  31. Anonymous says:

    http://www.theadgrid.com the original and best

  32. Anonymous says:

    www.millionpixeladverts.com i just paid $2400 to him for my add and i got thousands of hits already, he just started up yesterday!

  33. Anonymous says:

    I think this one has one of the best chances of success, he’s creating the Internets most expensive refrigerator, the ads being refrigerator magnets! Very ingenious..

    http://www.themilliondollarfridge.com

  34. Shari Thomas says:

    PixelsAnyone.com is now ranked 8th among all the pixel advertising sites according to “Million Dollar Home Page Ranked Sites“.

    When it comes to long-range staying power, you’ve got to have a plan… and we do!

    Sales are now over $22K. We’ve had over 400 media pickups (press release requests) in the last 72 hours.

    Pixel advertising is as old as the Internet. What we’ve all got here is natural evolution in advertising. The delivery method is unique… but the future generations of this are what will make the serious money.

    We’ve got a plan, and the experience.

    Be there and get “squared”!

    Shari Thomas
    PixelsAnyone.com

  35. ebay and classifieds pixel says:

    this is just for classifieds, http://pixelclassifieds.com

  36. Anonymous says:

    Why not try Million Dollar Ad Site

    http://www.milliondollaradsite.com

    for all your advertising needs!

  37. Anonymous says:

    Most of these are just trash.

    www.milliondollarsweethearts.com seems to be a nice, unique twist on the original idea.

  38. Anonymous says:

    Here is another British site offering pixels at only 25p each!!

    http://www.1millionpixels.co.uk

    Advertising that is a bit more affordable I think…!

  39. Ng Wai Mun says:

    Since the first milliondollarhomepage, http://the-power-couple.blogspot.com/ is by far the LAMEST of them all!

    Everyone is having a go at the milliondollarhomepage buzz. See it for yourself and say what you think.

  40. Anonymous says:

    Forget the pixel hype!
    Now you can purchase small blocks of time at TimeThis.com and have your large ad displayed at the same time, every day, for seven consecutive days! No more tiny ads getting lost in a sea of other tiny ads! Web site owners can also compete for text link placement via monetary donations.
    TimeThis.com

  41. Anonymous says:

    Check out http://www.PixelAds4All.com – they offer a FREE 100 by 100 pixel “tool tip image” with the purchase of your ad, which acts like a billboard for your site! They are also currently offering their pixels for 50% off, or $50 USD for a 100 pixel block.

  42. Anonymous says:

    I found an awesome (albeit new) pixel site today – www.anothermillionpixels.com.

    Looks pretty neat and the graduate seems pretty genuine.

  43. Shari Thomas says:

    Two months into the “pixel craze” and it’s time for the “next generation”.

    Join the zaniest duo on the net as they stage a “takeover” of PixelsAnyone?

    Now, the only way to know EXACTLY when this will happen is to be there. Grab an ad on the homepage and you’ll be amazed at what happens next… I’ve been sworn to secrecy, so if I tell you, well… you know the rest of the story.

    At any rate, get over there in the next day or so. My sources tell me that the fireworks begin before the end of this week.

    Shari Thomas
    PixelsAnyone?
    Mover and Shaker

  44. Anonymous says:

    The website of Canadian Million Charity Pixels, pixel ads to support your chosen charity by selling 1 million pixels of internet ad space for $1 each.
    http://canadianmillioncharitypixels.com/

  45. TheMillionDollarStory.com says:

    Why buy pixels when you can buy letters… http://www.TheMillionDollarStory.com

  46. Anonymous says:

    Please visit my pixel site www.featuredbanners.com only 2 pennies per pixels

  47. Friends of McDougal says:

    This post has been removed by the author.

  48. Friends of McDougal says:

    I bought a 10×10 block for my site BoxofStars.com and didn’t get anything out of it. Maybe one or two clicks per day.

    Very disappointed — as my experience was nothing like the ones listed in the testimonials.

    I get more traffic from pixelsusa.com than I do from that site.

    Who knows … maybe it will pick up after he does his US tour this week.

  49. Anonymous says:

    You can now purchase Pubic Ad Space at PubicAds.com! It’s pixel advertising with a twist! Visit us at http://www.pubicads.com today!

  50. Andy says:

    Hi,

    I’m Andy, moderator at PixelAdsTalk.com.

    Together with my team I have created a forum specialized in Pixel Advertising.

    http://www.PixelAdsTalk.com

    You are all invited and welcomed to join and participate to the discussions and we hope that you will have a very enjoyable experience on our forum.

    Any suggestions or opinions you might have are most welcome.

    Best whishes,
    Andy

  51. buckabyte says:

    My hat goes off to Alex Tew, he certainly found a unique idea to sell ad space. I actually took his idea one step further… selling ad space by the BYTE! There are so many “pixel pushers” out there now that I needed to put a spin on the pixel advertising concept. Check out www.buckabyte.com

  52. Anonymous says:

    Here’s another simular idea, this guy sells stone of his pyramid and the one who bids the most gets the top stone
    www.bid-pyramid.com

  53. Anonymous says:

    Hey,
    inviting you all to my pixel sites, we’re not just exchanging links we’re selling,

    http://www.pixeladmall.com/

    We also keep coming out with Hot Offers and promotions , so you might wanna check back regularly.

    also we have our own Fre to join pixel top list (AKA pixel directory), get traffic from 2 great sites Now

    http://www.pixeladmall.com/topsites/
    M.

  54. Mattias says:

    Big Fat Ad is a site with just one big fat ad. You can upload your ad for only $1 and boost your traffic.

    http://bigfatad.com

  55. jason says:

    My friend just finished building this website and in my opinion it is the mo’s original idea on the internet if you made it to the bottom of the page it was worth the effort. The website doesn’t sell pixels like all of these copycat sites. Well just go to the site the guy spent 2 months building it and I have to say it is really something. Check it out at flawlessmillions.com

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