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Million Dollar Homepage : $1 Pixels Advertising Idea

September 10th, 2005
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A unique concept to make make $1 million dollars by selling 1,000,000 pixels for $1 each!

Alex Tew started the Million Dollar Homepage to pay for his degree studies and avoid student loan and debt. So he set up this page divided into 10,000 of these 100-pixel blocks (with 1,000,000 pixels in total) where each pixels costs $1. You can buy pixels available in 100-pixel ‘blocks’ (each measuring 10×10 pixels) which means a minimum investment of $100 (Buying one pixel would be too small to see).

You can buy as many pixels as you like and then display an image/ad/logo of your choice in the space you have purchased and can have the image click through to your own website. The homepage will not change and he guarantees to keep the site online for at least 5 years. You cannot change the image or link once you have submitted them. Check the FAQ for a full overview.

But why would you buy pixels? – it is a form of advertising on a site which is getting very popular by the day though links like this very post you are reading and your site can get some serious traffic – just see this clicks report. Moreover, there are no recurring costs of advertising and if you manage a good ad placement and clickthrough rate (CTR), the advertising deal might well be worth it.

Some tips and tricks to get a better click through rate on the Million Dollar Homepage -

Buy Early – Because the popular slots will get filled soon and you might just end up in the middle of a big array of pixels of varying ads. But if you have a pixel space in mind and want to see how its neighbourhood ads are comming up, that is also a good idea (till someone grabs that ad space). Anyway there is plenty of space available.

Buy Big – If you can afford it, the more pixels you buy, the bigger your ad and the more it will stand out and get you more clicks and traffic.

Get a Good location – If you are planning for a small 100 pixel block, you will have better chances of getting it seen at the border, corners (top left is corners are best), top row etc. where you can get around without scrolling. At present a lot of space in the centre is empty, this is good to use now as all advertisers will use ads sorrounded by empty space and they will stand out – so you can catch some early traffic. As the space fills up, only those ads which are larger will stand out in the centres.

Make A Good Ad – If you ad / image / logo is not catchy enough, even 500 pixels will not get a click, while a small 100 pixel optimised ad might get a better clickthrough.

What other tips do you suggest? The project is just starting and he has aleady sold over 5000 pixels. Success will depend on the traffic this million dollar page maintains once the hype is over. Are you still hesitating to buy some pixels!

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63 Responses to “Million Dollar Homepage : $1 Pixels Advertising Idea”

  1. Kelvin Foo says:

    Not just a million dollar homepage, but a BETTER MILLION DOLLAR HOMEPAGE! :)


    http://www.bettermilliondollarhomepage.com

  2. Anonymous says:

    http://www.theadultadgrid.com for your naughty adverts!

  3. Anonymous says:

    http://www.theadgrid.com the original and best

  4. Anonymous says:

    http://www.millionpixeladverts.com i just paid $2400 to him for my add and i got thousands of hits already, he just started up yesterday!

  5. Anonymous says:

    I think this one has one of the best chances of success, he’s creating the Internets most expensive refrigerator, the ads being refrigerator magnets! Very ingenious..

    http://www.themilliondollarfridge.com

  6. Shari Thomas says:

    PixelsAnyone.com is now ranked 8th among all the pixel advertising sites according to “Million Dollar Home Page Ranked Sites“.

    When it comes to long-range staying power, you’ve got to have a plan… and we do!

    Sales are now over $22K. We’ve had over 400 media pickups (press release requests) in the last 72 hours.

    Pixel advertising is as old as the Internet. What we’ve all got here is natural evolution in advertising. The delivery method is unique… but the future generations of this are what will make the serious money.

    We’ve got a plan, and the experience.

    Be there and get “squared”!

    Shari Thomas
    PixelsAnyone.com

  7. Anonymous says:

    Why not try Million Dollar Ad Site

    http://www.milliondollaradsite.com

    for all your advertising needs!

  8. Anonymous says:

    Most of these are just trash.

    http://www.milliondollarsweethearts.com seems to be a nice, unique twist on the original idea.

  9. Anonymous says:

    Here is another British site offering pixels at only 25p each!!

    http://www.1millionpixels.co.uk

    Advertising that is a bit more affordable I think…!

  10. -= vm =- says:

    This post has been removed by the author.

  11. Ng Wai Mun says:

    Since the first milliondollarhomepage, http://the-power-couple.blogspot.com/ is by far the LAMEST of them all!

    Everyone is having a go at the milliondollarhomepage buzz. See it for yourself and say what you think.

  12. Anonymous says:

    Forget the pixel hype!
    Now you can purchase small blocks of time at TimeThis.com and have your large ad displayed at the same time, every day, for seven consecutive days! No more tiny ads getting lost in a sea of other tiny ads! Web site owners can also compete for text link placement via monetary donations.
    TimeThis.com

  13. Anonymous says:

    Check out http://www.PixelAds4All.com – they offer a FREE 100 by 100 pixel “tool tip image” with the purchase of your ad, which acts like a billboard for your site! They are also currently offering their pixels for 50% off, or $50 USD for a 100 pixel block.

  14. Anonymous says:

    I found an awesome (albeit new) pixel site today – http://www.anothermillionpixels.com.

    Looks pretty neat and the graduate seems pretty genuine.

  15. Shari Thomas says:

    Two months into the “pixel craze” and it’s time for the “next generation”.

    Join the zaniest duo on the net as they stage a “takeover” of PixelsAnyone?

    Now, the only way to know EXACTLY when this will happen is to be there. Grab an ad on the homepage and you’ll be amazed at what happens next… I’ve been sworn to secrecy, so if I tell you, well… you know the rest of the story.

    At any rate, get over there in the next day or so. My sources tell me that the fireworks begin before the end of this week.

    Shari Thomas
    PixelsAnyone?
    Mover and Shaker

  16. Anonymous says:

    The website of Canadian Million Charity Pixels, pixel ads to support your chosen charity by selling 1 million pixels of internet ad space for $1 each.
    http://canadianmillioncharitypixels.com/

  17. Anonymous says:

    Please visit my pixel site http://www.featuredbanners.com only 2 pennies per pixels

  18. Kent says:

    I’ve started a site with a similar idea… plus some great innovations on the original:

    University Student Says, “Make Me Mortgage Free”
    It’s a crazy idea that might just work: a 22-year-old University student from Canada is trying to pay off the mortgage on his home a square inch at a time. Take a look for yourself: http://www.MakeMeMortgageFree.com/

    I’d love to hear what you guys think!

    Thanks,
    Kent

    ———————————
    http://www.MakeMeMortgageFree.com

  19. This post has been removed by the author.

  20. I bought a 10×10 block for my site BoxofStars.com and didn’t get anything out of it. Maybe one or two clicks per day.

    Very disappointed — as my experience was nothing like the ones listed in the testimonials.

    I get more traffic from pixelsusa.com than I do from that site.

    Who knows … maybe it will pick up after he does his US tour this week.

  21. Anonymous says:

    You can now purchase Pubic Ad Space at PubicAds.com! It’s pixel advertising with a twist! Visit us at http://www.pubicads.com today!

  22. Andy says:

    Hi,

    I’m Andy, moderator at PixelAdsTalk.com.

    Together with my team I have created a forum specialized in Pixel Advertising.

    http://www.PixelAdsTalk.com

    You are all invited and welcomed to join and participate to the discussions and we hope that you will have a very enjoyable experience on our forum.

    Any suggestions or opinions you might have are most welcome.

    Best whishes,
    Andy

  23. Mike says:

    Add your website here for free.

    Free Pixel Advertising

  24. Freddy says:

    Latest idea from the copycats: mix pixel ads with Google Maps! Here comes the million dollar planet

  25. buckabyte says:

    My hat goes off to Alex Tew, he certainly found a unique idea to sell ad space. I actually took his idea one step further… selling ad space by the BYTE! There are so many “pixel pushers” out there now that I needed to put a spin on the pixel advertising concept. Check out http://www.buckabyte.com

  26. pixels says:

    Hi Blogger Great blog posts!, I was just blog surfing and found this post ! Posts were interesting to read. If you can, come visit my pixel ads related site. It isnt anything special but you may still find something of interest. :-)

  27. Anonymous says:

    Here’s another simular idea, this guy sells stone of his pyramid and the one who bids the most gets the top stone
    http://www.bid-pyramid.com

  28. Anonymous says:

    Hey,
    inviting you all to my pixel sites, we’re not just exchanging links we’re selling,

    http://www.pixeladmall.com/

    We also keep coming out with Hot Offers and promotions , so you might wanna check back regularly.

    also we have our own Fre to join pixel top list (AKA pixel directory), get traffic from 2 great sites Now

    http://www.pixeladmall.com/topsites/
    M.

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