MSN AdCenter Advertising Program : US Pilot by Invitation

October 8th, 2005

Oilman and Jensense break the story on the US pilot of MSN AdCenter beta, next generation advertising platform – some excerpts are presented below.

“Now, as we prepare to launch the US pilot of MSN adCenter, we need your help in getting your friends and family to apply to participate in the self-service offering for small-to-medium businesses. This pilot represents a unique opportunity for small and medium businesses to be among the first to experience the more powerful tools and wide-ranging benefits of MSN adCenter.”

“Please note that entry in the US pilot is by invitation only. We will select participants on a rolling basis from those you refer and who express interest. During the US pilot, MSN adCenter will be delivering text-based advertisements on up to 25 percent of MSN Search traffic; the remaining traffic will continue to be served through our partnership with Yahoo.”

Yahoo! Publisher Network Ads are also running in the US only at present. Hopefully they will enhance the world wide coverage.

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