Rojo Feedshare : Blog Feed Exchange Ad Units

Rojo has launched FeedShare – a service that helps bloggers with similar interests promote each other.

How it works?

“You give exposure by displaying “Feed Listings” (see examples) which display the name and description of blogs and other feed publishers. When visitors click on these listings they can then subscribe to the RSS or Atom feed for that blogger or publisher in any one of several feed readers.

You then create a listing for your OWN blog and for every impression you donate to the network on your blog, you will receive a listing on someone else’s blog or in Rojo.com. The goal is to help build the feed subscriber base to your blog, increasing awareness and traffic to your site.”

These are Google Adsense style units which serve two ads in vertical and horizontal ad units. It is essential to check that they are non contextual otherwise they may violate Adsense terms of service. This aims to increase blog traffic as people click your ad on other related websites. Rojo is a popular online RSS newsreader whose icon you have probably seen on several blogs and is worth a look as an alternative to Bloglines online rss news aggregator.