Advertiser Self Service at Feedburner Ad Network

Feedburner Ad Network (FAN) is the advertising service of the popular feed management service Feedburner. It provides an easy way earn money by placing ads in your feeds.

I recently started using the Feedburner Ad Network to monetize my feeds. The good thing about their ads is tha they are CPM ads, which means that they pay per 1000 impressions. So lets say the ad rate is $7 CPM, it means you earn $7 (-35% Feedburners commission) per 1000 impressions of their ads. All this is irrespective of number of clicks the ads get. See how the ads look like.

Recently Feedburner announced that it made it easier for advertisers to run their advertising campaigns

we follow up with the availability of a self-service interface designed to make the ad-buying process easier for advertisers. The new self-service tools provide a quick way to bypass human contact and purchase media directly via the FeedBurner Web site. If you are a media buyer, ad agency or marketer looking to participate in this new medium, this is the place.

Create a campaign page shows how it works. A quick look at the advertising rates reveals that the categories “Computers & Technology” and “Consumer Electronics” have the highest CPM of $7 per 1000 impressions. So if your site belongs to these categories, you may earn more by monetizing your feed than others.

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