Optimal Ad Placement Tips for Yahoo Ads

Where should you place your Yahoo ads to get highest clickthroughs? Earlier Google Adsense had released a heat map to suggest best placement of ads for higher CTR helping you earn more money.

Now the Yahoo Publisher Network blog gives some tips for best ad placement.

“From a click-through standpoint, most publishers get the best results when they place a ‘leaderboard’ above the fold between the top nav and their rich content.”

“the second most active placement in terms of click-throughs tends to be the right-hand rail or margin. “Skyscrapers” and vertical banners do well when placed next to the content in the main body.”

“Square and rectangle ads placed within the center column also do well, provided they are placed in context to the content. Ads placed below the fold tend to perform least well, although that isn’t a hard-and-fast rule.”

Not all techniques work for all, you should experiment with different placement, layouts, and keep track with channels to see what works for your site. Contextual advertising programs are an excellent source of income and they pay per click too. So optimal ad placement is essential to get higher clickthroughs. What ad placement works for you?