Yahoo to Launch More Powerful Search Advertising Platform

Yahoo announced that it will begin rolling out a completely redesigned search advertising platform in the third quarter of this year to help businesses more easily connect to Yahoo!’s vast audience.

Replacing the original system that created the search advertising industry, Yahoo! new platform will enable marketers to more quickly launch search advertising campaigns across Yahoo! and its distribution network, and help achieve better overall return on their search advertising investment.

The new platform will be deployed on a country-by-country basis, with multiple phases within each market to help ensure a smooth transition for the hundreds of thousands of businesses that advertise with Yahoo! and to allow search engine marketers ample time to build upon Yahoo!’s new APIs.

Some nice features to look out for – Enhanced Geographic Targeting using Yahoo!’s WhereonEarth technology, Fast Ad Activation, automatic rotation of multiple versions of ads to determine the most effective and highest-performing ads more frequently, and Goal-Based Optimization that automatically helps find the least expensive way to meet their business goals defined as Cost Per Acquisition or Return on Ad Spend.