Pepsi TV in India!

By Posted 2006 Updated   AdvertisingIndia

Few weeks back I saw a Pespi television commercial announcing the launch of Pepsi TV! Pepsi hired top Indian Bollywood actor Shahrukh Khan and top indian bollywood actresses Priyanka Chopra and Kareena Kapoor for their popular television commercial. It is well known that both Pepsi and Coke have aggressive advertising campaigns on television to promote cola sales to the thirsty Indian public especially in summers.

You too might have seen the television advertisements on Indian television about the launch of Pepsi TV with the promos and ads showed Shahrukh Khan telling his cable operator that he was not recieving Pepsi TV on his television.
Priyanka Chopra and Kareena Kapoor
come in to fix up Pepsi TV for Shahrukh Khan.

After several weeks of suspense, while you kept on wondering on which channel your cable guy will fix your Pepsi TV, the last part of the TV ads revealed that “When you drink Pepsi while watching TV, it is called Pepsi TV“. I drink Coke when watching TV, I usually view Coke TV

More reactions at Indiaglitz. It seems Coke is planning a similar strategy now.

Meanwhile the Indian Union Health minister Ambumani Ramadoss has urged Bollywood superstars and sportspersons to stop promoting carbonated beverages, which have an adverse impact on the health of children.

While the cola fight continue, a very popular local street side beverage in India during summers is the Banta, (known as Ramune in Japan) – a popular marble ball drink, which requires skillful drinking ability. Have you ever enjoyed Banta?


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