XM Satellite Radio to Deliver Targeted Google Advertising
August 2nd, 2006 | Filed under Advertising, Adwords, Google.XM Satellite Radio is America’s leading satellite radio service with more than seven million subscribers. And now subscribers can expect to see Google targeted ads.
A google press release says
“As part of the deal, Google advertisers will have a simple, automated way to reach XM’s millions of subscribers nationwide and XM will have access to Google’s large and small advertisers to offer relevant, targeted messages to their subscribers. After months of trials, the new platform is now in full production for dMarc advertisers. Google AdWords’ customers will be able to place terrestrial and satellite radio spots when the dMarc platform is integrated into AdWords targeted for fourth quarter of this year.”
The dMarc platform was acquired by Google in January 2006, and helps to connect advertisers and agencies directly to radio stations with a robust advertising platform that automates everything from sales to scheduling, delivery and reports. Welcome to a new era of Radio Google Advertising. Get Google Adwords and you might hear your ads on radio soon!
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