Match Google Adsense Font Type and Size to Increase CTR
October 5th, 2006Everyone talks about rotating and blending Google Adsense ads with your site layout and theme to increase CTR (click through rate). Basically there are 2 approaches to this – contrast the ads or blend them. Those who like the blending way, it is essential you match your ads exactly to your text in terms of font style and font size. This is a standard trick and probably you already knew it, but seems helpful enough to share it.
How to find the Google Adsense Ads Font Type and Size?
Remove the guesswork out of your web design. If you view the source code of the page, it will only reveal the javascript code.
In Firefox – Right click the ad, Select “This Frame” then “View Frame Source”. A new window shows you the whole source code with the CSS code too.
In Internet Explorer – Just right click the ad, select View Source.
For the leaderboard
Title
line-height: 12px; font-size: 11px; font-family: verdana, arial, sans-serif;
text
line-height: 12px; font-size: 10px; font-family: verdana, arial, sans-serif;
For the large rectangle
Title
line-height: 14px;font-size: 11px; font-family: arial, sans-serif;
text
line-height: 14px;font-size: 10px; font-family: arial, sans-serif;
Remember, it is right click. If you left click, the ad will click through. It is better to try on someone else’s ads rather than click your own ads by mistake. Always avoid these common adsense mistakes. In a similar manner as above you can easily find what the exact Google Adsense size font face / font family and font size is and blend your website better.
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You violate the TOS of Adsense
http://adsense.blogspot.com/2008/03/another-look-at-optimizations.html
Just be careful.
I agree with jeff, but some points are noteworthy
These are worthful posts indeed. So strange that Google doesn’t update their tips more often, should raise their cashflow too.
I realize this article is pretty old, but still useful. Thanks for the tip!
i recently feel the difference between my ads and content, and found this page, its best fot the adsense fonts related and solve it properly…thanks
We just start a test in our website, and for now it seems to be that the blended ads win from the contrast ones. The increase is more or less 20% more generated clicks. greetz, V
This post direly needs a quick update. There were various changes in the last two years and some of the things mentioned here are no longer relevant.
I was searching for how to increase the text link ads font and size. But reading your article I could come to know that I can not do that. Rather I can change the font and size of my own site text. But will I continue changing my site font and size as the ad units size and font may be changing time and again. Thanks.
Great information, just what I was looking for, just have to wait and see muy revenue improve (if it will!)
Thanks
Good tip! Thank you for posting this information!
Greetz,
Angela
You can also use Firebug (Firefox add-on) to inspect the different link elements.
Read more about it here:
http://www.0092ff.com/web-development/firefox-add-on-firebug-130
May i ask what you ctr is right now?
My ctr is 4 % for google adsense.
Thank you for information.
i don’t think that font will help to earn more !! attractive and related ads will do :)
Adjusting your websites’ Font style and Font size to the Google Font size will increase your ctr, because people cannot tell which Link is an Advertisement and which link is not. So I will not adjust Font style and Font size.
Thanks for the info. Appreciated. I find two different fonts used by google for link ads and text ads.
Whenever you use Google adsense, you should consider it to be an external banner (which it is in fact). You want to get revenue out of the adds, so it’s logical to create adsense for your website which stands out, compared to your website.
For instance, when your website is using colors like this one (white and blue), a banner with the color Red and Grey font would really catch the eye of the visitors. By using images besides your adsense, like a person looking at the adsense, you can increase the direct CTR.
This is al basic website usability.
I am not able to change the font size.
Even when I click the large font in the display preferences, fonts shown in the ad are only small.
Any clues?
Good article!
Thanks for sharing the information.
Angela
Thank you for sharing this information. It works with me, thanks! Regards, Bram
Very nice article with really working techniques! Thanks for sharing. Regards, Jasper
Thanks for the tips!