Gatineau : Free Microsoft Analytics Soon
January 22nd, 2007If you use Google Analytics to get detailed website traffic statistics, it seems you may soon see Microsoft competing in this segment with a free Microsoft Analytics project called Gatineau.
Reports have started appearing that Gatineau is the code-name for the forthcoming Microsoft web analytics tool. The product is slated for release later this year, but Microsoft intends to gradually add users to avoid the system instability that initially stalled Google Analytics. Inside Microsoft shares some advice for them.
Microsoft has earlier acquired DeepMetrix, a web traffic analysis firm, which now seems to be the service behind Gatineau. The term Gatineau is the name of the Canadian city where DeepMetrix was based for a number of years. Google had earlier acquired and renamed its Urchin web analytics to Google Analytics. Let the competition among the traffic statistics services begin…
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No surprise that Microsoft is copying another successful company (in this case Google)….It will not surprise me if they add more features already pioneered by Google. Microsoft analytics is probably good tho, because at least in the search arena, Google is getting to be 1,000 pound gorilla. It will probably take a competitor as big as MS to slow down Goog.
I have been a long time DeepMetrix user and also use Google Analytics. I think Google’s software is much faster and thinner but DeepMetrix does have some really cool looking interfaces. I was excited when I heard that My DeepMetrix account was going to be free instead of $40/month but honestly, without a huge overhaul on the interface side, thin is much better than graphically stupendous in my opinion. DeepMetrix just takes too long to navigate around. I don’t know what is taking it so long, but it really is annoying. Hopefully MS will fix the issue and really contend with Google in the analytics game. We’ll see.