Strong Rupee, Weak Dollar: Lower Adsense Income
The changing forex currency market shows that the Indian rupee is getting stronger compared to the US dollar. Recently the rupee touched a nine year high against the US dollar. A stronger rupee means lower dollar income for Indian bloggers since most affiliate and advertising programs pay in US dollars (then convert them to rupees).
A quick look at the U.S. Dollar to Indian Rupee Exchange Rate over the last 5 years shows that the rupee is getting stronger with improving Indian economy. A few years back the weak rupee at Rs. 47-48 per dollar closed at Rs. 40.575 per dollar this Friday.
I received my latest Google Adsense check based on the dollar rupee exchange rate of Rs. 40.50 per US dollar. For the same month in last year the Adsense check was issued at an exchange rate over Rs 45.50 per dollar. It basically means that if you earned $1000, which converted to Rs. 45,500 then now earns you Rs 40,500. Thus, a loss of Rs. 5000 per $1000 dollars earned simply because the Indian currency, the rupee is getting stronger. Similar is the case for Paypal, and other affiliate programs.
Of course you can let Google hold your payment, but for how long!
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This is a worrying sign indeed!
Same thought here…..
What will us poor Indians do? Most people like Rupee to be higher, but hey, we are the only guys other than exporters to be against that :P
Can’t we receive AdSense earnings in $$ ?
That seems the best option – hoard it, and convert when rates are higher ;)
Same goes here for Malaysia. It was still around RM3.70 per dollar last year. And now, it’s only RM3.40 per dollar. Losing much money in a long run.
For people living off their blog this might not be a good thing. But I disagree I am glad my country is doing better and that the rupee is getting stronger.
Would it make sense to set your earnings in Euro??