There is lot of competition among domain name registrars to sell domains. I buy domain names from GoDaddy.com, who aggresively market their brand via GoDaddy girls and controversial hot superbowl commercials. An Indian domain registrar has found a cheap way to advertise on street side objects.
Ads of the World covers the advertising campaign of Net4domains, an Indian domain name registrar, who are spreading the word by sticking cheap stickers, but the advertising is highly targeted. By sticking .com stickers in front of commonly painted words streetside on dustbins, cars, walls etc. The concept designed by advertising agency Euro RSCG, immediately prompts a second look, inspires a new domain name idea and should definitely get a better client conversion rate.
Running a domain registration business is tough, and Indian domain name registrars have international competition too. The ease of applying stickers and number of label plastered billboards, make such an advertising campaign easy and related to the common man. I am sure more registrars will start similar campaigns too. Indian registrars have an advantage over Godaddy and other popular registrars that most of them can sell .IN domain names.