Tata Nano: India’s Cheapest One Lakh Rupee Car Launched
Ratan Tata has finally launched the one lakh rupee car ($2500 equivalent) in India called the NANO at the 9th Auto Expo in New Delhi, which will be the cheapest fuel driven car in India and will provide an affordable car to millions of Indians.
Tata NANO - One Lakh Rupee Car in India
The Tata nano car will have a 624-cc petrol engine generating 33 bhp of power, a 30-litre fuel tank and 4-speed manual gearshift. The car has air conditioning, but no power steering, reclining seats or radio. The company claims mileage of 20 km per litre. It has passed the full frontal crash test, the offset and side-crash test to meet the international safety norms.
The Tata Nano is priced at about half the price of the current cheapest car, Maruti Suzuki 800, which has long been the favorite car of a whole generation of Indians who dream of buying a cheap car while upgrading from a motorbike or scooter.
Tata Press release says Mr. Ratan N. Tata unveiled the car and said
“Tata Motors’ engineers and designers gave their all for about four years to realise this goal. Today, we indeed have a People’s Car, which is affordable and yet built to meet safety requirements and emission norms, to be fuel efficient and low on emissions. We are happy to present the People’s Car to India and we hope it brings the joy, pride and utility of owning a car to many families who need personal mobility.”
World’s Cheapest car?
The TATA Nano car will be sold come in three variants of standard and two deluxe models with AC. The standard car would be available for Rs 1 lakh (ex-showroom), with VAT and transportation costs are extra. At $2500 approx, it could be the cheapest car in the world. It is expected for commercial launch in the second half of 2008. A new website has gone live at tatapeoplescar.com where you can get more details.
For another green, environmentally friendly and cheap car deal, you might look at Reva, India’s first electric car (EV), a two door hatchback; 2 adults, 2 children; with a top speed of 65 kmph.
Read more press coverage at Economic Times and Rediff News
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Comments
1. Amol Patil | 10/01/08 #
rugh
2. Niyaz PK | 10/01/08 #
Pround moment for India….
Lets wait and see how the sales turn out to be.
3. Moksh Juneja | 11/01/08 #
I already see certain challenges… like no roads, pollutions, competition to public transport - i was just checking the Google trends today - we 4 keywords on Tata Nano. I have also highlightes the two things on my blog - http://www.mokshjuneja.com
4. rambhai | 11/01/08 #
i think the car looks sweet. but its onli 33 bhp i wonder if it can drive up a steep hill with 4 people. did you hear the words of RATAN TATA “A promise is a promise and that is what is delivered” I kinda admire him for that
5. Amit Kumar | 13/01/08 #
“A Promise is a Promise”. This is what Mr. Ratan Tata said when he launched TATA Nano. He gave a perfect answer to people who said it’s not feasible to manufacture a car in Indian Rs. 1, 00,000.
The product TATA Nano is simply amazing. TATA Nano is believed to a mileage of 24kms for every liter of fuel, 8% smaller bumper to bumper distance than Maruti 800 (competitor in India) and still 21% spacious than Maruti.
This is possible only with TATA Group. The values and culture followed at TATA Group is one of the major factors for there products being so successful. I happened to use a product called “LEARN ENGLISH THROUGH LOVE AND ROMANCE” an Edutainment product developed by Espoir Technologies who’s Creative Director & Chief Mentor happens to be Ex VP TATA Group.
“My poor communication skills were the major obstacle for my growth in my software career. I frequently made errors in using English grammar and pronunciations, since I did my schooling in regional vernacular medium. After slogging it out for 10-12 hrs in office, reading those bulky and boring books was just not working for me. I got an opportunity to interact with some professionals from ESPOIR Technologies during their promotion campaign in my company and purchased ‘Learn English Through Love and Romance’. I never knew learning English was so easy and interesting. My career has taken a jumpstart since then”.
– Amit Kumar,Software Professional
6. Sandeep Abrol | 13/01/08 #
Well done. I wih it xould replace the unsafe 3-wheelers in future. Local city govts should encourage it for public use. Once again, great job by TATA team and especially visionary Mr. Rata Tata.
7. UMAIR SULTAN | 16/01/08 #
Well,
Congrats to TATA group for launching such a cheap and yet most demanding product in todays world. My question is whether we Pakistani be able to buy the car at the same price or not? OR Will our government support local automobile industry to make such miracles?
Umair Sultan,
IT professional
8. shanid | 17/01/08 #
one generation one car
9. Desiree | 24/01/08 #
I love the Nano. It looks cool.When is it arriving in South Africa
10. Mark | 27/01/08 #
Just think of the accessories!!!
http://www.trickmytata.com
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