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Adtoll Peel Away Ads: New Innovative Corner Advertising

Peel Away AdI spotted a new Peel away ad format today where a small enticing “Special Offer” image on the top right corner of the website tempted me to hover my mouse, only to reveal a large advertisement as the corner “peeled away” to reveal the ad. Welcome to corner peel away ads – a new advertising concept.

Adtoll Peel Away Ads

Peel Away AdA Peel Away Ad is a new technology by AdToll that shows a peel on the top right hand side of a web site and when the mouse moves over it the peel opens smoothly to reveal the advert within.

This new ad format makes use of the lesser used, yet highly visible top corners of web sites, and is very non intrusive to the site visitor. Since it uses a small amount of space, it is efficient use of web site real estate. And a new advertising format always draws curious clicks for visitors.

It simply requires advertisers to provide the 500×500 banner that appears behind the peel. You can book fixed price Sponsored Ads on specific Publisher sites or you can book a Run of Network campaign priced on a Cost-Per-Click (CPC) basis. If you are interested, you can open an account and start running Peel Away Ads on your site too.

Disclosure – No financial or affiliate interest.



10 Responses

  1. Love the way it is displayed unobtrusively. And feeling the urge to click on it. Nice way to advertise I must say.

    Syahid A. posted on 17/02/2008
  2. Very innovative and effect. Probably, next big thing after 125X125 ad blocs ;)

    Davinder posted on 18/02/2008
  3. We have had one on our website for nearly a year.
    http://bgdailynews.com
    Unfortunately it is unsold at this time.

    Mark Van Patten posted on 18/02/2008
  4. I love these types of advertisements, I feel they are extremely unobtrusive and enticing.

    However, I have found that many individuals dislike it, saying that it interferes with navigation. I do not agree. If the navigation is way up in that corner, then the page is poorly designed.

    Erica DeWolf posted on 18/02/2008
  5. You have misunderstood Erica…

    Even though its on the top sometimes, the flash ad lies on the page as a invisible layer blocking you from click links which are even way below it…

    Check out some sites you will know…

    Rajavanya posted on 18/02/2008