Let’s establish one thing: the general public image of Windows Vista is definitely not what Microsoft thinks it deserves. And, in what I consider to be a pretty smart marketing move, Microsoft decided to stop the laissez-faire and change the state of these preconceived ideas people have about Vista. Statements like “I heard it freezes”, or “I heard it lags my PC”.
The Mojave Experiment
Thus, Microsoft launched the “Mojave Experiment“: the experiment involves exposing users that have never used Vista to it – the only catch is that they don’t know it’s Vista they’re using, as they are introduced to it as “Mojave”, Microsoft’s next operating system.
Assuming that Microsoft was honest and didn’t just hire actors to say stuff about Windows Vista, the general response was positive. Alas, there’s just one problem that I can see with this – would revealing the progress and results of the “Mojave Experiment” mean its discontinuation and downfall?
Prior to the public knowledge that such an experiment existed, the general public hadn’t been introduced to such an idea and would have honestly stated their opinions. However, because of the public disclosure, users being introduced to test “Mojave” or another codenamed operating system could end up more skeptical or suspicious of the operating system – and thus, have their prejudgments ready for Vista.
I’m sure that Microsoft wouldn’t have overlooked such a thing, and probably consider the “Mojave Experiment” to be over, I think it’s a shame that such a clever marketing move had such a short run. But, if there’s one point to this article that I want to leave you with, it’s this: decide for yourself. Everyone goes in thinking Vista sucks, but how will you know until you try it with an open mind? If you want to see flaws, then that’s all you’re going to see.
This guest article was written by Herbert Lui who gives tech advice at CutEdge.org. Got a tip to share, you can also write a guest article on QOT.
QOT viewpoint – I personally use Windows Vista on all my computers and I think it is a wonderful software by Microsoft. Every new software has teething problems, and when it aims to power every computer in the world, it takes time…