Why Successful Blogging Requires a Long-Term Perspective

By Posted 2009 Updated   BloggingGuest Posts

A couple days ago, a fellow blogger confided in me. She was wondering why she wasn’t getting much traffic. She felt like she was doing everything right. She wrote consistently. She promoted her blog through guest posts and connected with other bloggers.

I asked her how long she had been blogging. She said, “Three months.” I asked her how old the successful blogs were in her industry. She said most of them were older than two years.

Many new bloggers don’t realize the advantage of being a long-term blogger. Most successful blogs are old. They’ve usually been around for over a year and often times the top bloggers have been blogging for 2 or more years.

Here are 4 reasons why older blogs have a huge advantage over newer ones.

1. Back in the day, there was less competition. There were less blogs in the blogosphere. Therefore, it was easier to get noticed and promote your blog. And with each passing day, building a successful blog gets harder since more and more people are starting blogs. Aaron Wall, an online marketing and SEO expert, advises to start your blog as early as possible. He wrote, “Tomorrow the web is going to be dirtier and more competitive. Skipping one hour of work today might mean 3 hours of work next year or 12 hours of work the following year.”

2. It was easier to get links back then. With less blogs, the few blogs around got the bulk of the links. Bloggers weren’t as stingy with links as they are today. Nowadays, many bloggers know about SEO and linkbuilding so they’re more likely to think twice before linking out. Also, a lot of the early blogs linked out a lot but today’s bloggers are not linking out as often. Instead, they are trying to attract links with unique content.

3. Google loves old sites. In a survey between 37 search experts, age of site was the 4th most important Google search ranking factor. Also, many search experts believe that the older links are, the more effective they are.

4. The longer you blog, the more word of mouth marketing can work for your blog. With repeated exposure to your posts, you’ll improve your brand and become a respected blogger in your industry. But building this type of reputation takes time and hard work. Think about it this way. It takes time to build a good reputation offline. It’s no different on the internet.

Now don’t get discouraged if you’re a new blogger. There is still a lot of room to grow in blogging. But start thinking of blogging as a long-term endeavor. Be patient and work hard. In due time, you can reach a successful blogger status.

This guest post was written by Mark Spicer. He helps run WebsiteHostReviews.com, which is in the alpha stage but will soon have reviews on some of the most popular web hosts. Also, he’s part of the team that publishes College Crunch, a great resource about colleges, degrees, and college life. You can also share your tips and write a guest article on QOT.

This is a guest article and represents opinions of the guest author

6 comments on “Why Successful Blogging Requires a Long-Term Perspective

  1. Joel says:

    Yeah this is completely true, blog age is an important factor to become successful in search engines like Google which has to be careful what blog or website will rank. I used to ask the same question why traffic is low but after doing some researches I found that everything takes time even being born takes 9 month.

    Great post!

    • QuickOnlineTips says:

      Blogging is all about patience and good unique content. The traffic eventually comes.

  2. Prasanna S says:

    Great post, a real morale booster.

  3. Calvin Ngan says:

    perhaps it is the older articles in the archive. Having 2000 articles as oppose to 200 will surely makes a difference.

    Most of my friends gave up after 3 months, i guess one of the reason being the lack of passion. They’re too mesmerize with making money out of blogging and has absolutely no love for writing, designing the layout or surfing the internet.

  4. Syahid A. says:

    Google love evergreen, useful posts too! Nice wrap up man!

  5. budi says:

    blogging is not only to get a more money but i thing writing a review at blogging is a hobby. we must thinking like this. if your oriented only money, you will be give up. Thanks

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