5 Powerful Business Blogging Tips

By Posted 2009 Updated   BloggingGuest Posts

blog If you’re using a blog to promote your online business, congratulations! If used wisely, blogs are one of the best tools to drive traffic and increase sales. Unfortunately, many business bloggers are blogging ineffectively.

Here are five business blogging tips that can increase the effectiveness of your blog.

1. Make Offers

Some bloggers are so scared to sell on their blog because they’ve heard that a blog is not a place for product pitches. So, they write about their niche but never talk about their product. The problem with this strategy is that you’re not able to fully leverage the trust you’ve built by delivering quality information.

I’ve found that most people don’t mind sales pitches as long as you don’t overdo it. Once you’ve got some steady traffic, feel free to talk about one of your products every 4-5 posts. In those posts, tell your readers why your product can benefit them. If you do this, you should see a increase in sales.

2. Don’t Sell on Every Post

On the other hand, some bloggers overdo it and make their blog one big sales pitch. Every post reads like a product description. This is a bad strategy, because most people see blogs as a place to consume useful and/or entertaining info. They don’t mind hearing about your products once in a while but they’re turned off with product pitches on every post.

If they were interested in buying something, they would’ve gone to your product pages, not your blog.

3. Be Personal

Blogs have a reputation of being a personal medium, so let your personality shine through your posts. Use your name. Share personal experiences about running your business and being involved in your industry. Tell interesting stories about your niche. Write with a conversational tone, or write like how you speak.

Being personal builds trust with your audience and gives your site that human touch that’s missing in most commercially-oriented sites.

4. Use Multimedia

Multimedia is the difference between turning your blog from a boring book to an exciting magazine. There’s nothing wrong with just using text, but many people are visually oriented. It doesn’t take too much extra effort to add an image or two to each blog post. The images will enhance your blog and improve the browsing experience of your readers.

If you’re ambitious and willing to do a lot more work, adding audio and video can be worth it. Video is especially effective if you upload your videos to YouTube. There are many people that don’t like to read or listen to audio, but they do like watching videos on YouTube.

5. Build an Email List

There’s a saying in the internet marketing industry about the importance of building a list: “The money’s in the list.” Email lists are one of the best tools for generating income in the long term. Let’s face it, even if you have an awesome blog, many of your readers will visit a couple times, forget about your blog, and never come back. However, if you’re able to capture their email address, you can keep in touch and notify them of new posts.

Blogs fits perfectly with list building. Over time, you’ll build trust with your blog, which will attract your readers to join your list. You may think RSS fits the same purpose but the vast majority of people don’t know how to use RSS. Email is definitely more widely used.

Also, if you’re not getting many signups, try making special offers to get people to join the list. One of the common giveaways is offering a useful short ebook or a discount code to your products in exchange for an email address.

Guest article by John Copper from Blog Herald, a popular site that covers blogging news and tips. You can also write a guest article and share your tips.

This is a guest article and represents opinions of the guest author

19 comments on “5 Powerful Business Blogging Tips

  1. Deceth says:

    What is the best technology to manage an email list? I’m using FeedBurner right now, is that good enough? I’ve also looked into Aweber, but its a costly solution. Are there others?

    • Harsh Agrawal says:

      Even I’m using feedburner but aweber seems to be more promosing..I don’t mind spending 19$/month when it is suppose to pay my better in the future..

  2. John Copper says:

    Feedburner is fine if you just want to notify people of your new blog posts, but Aweber is great for enrolling your readers in an online course.

  3. Fresh Jen Dizzle says:

    love #3. Be Personal
    Have some fun!
    And others will have fun too on your blog.

  4. Harsh Agrawal says:

    Great article John
    I specially like the part
    Don’t make your blog a sales pith but don’t be too shy to sell products.

  5. Accentor India says:

    Good Post, Really good……

  6. Shawn says:

    Pretty informative. This tips are gonna help a lot to those who have just stepped in to the world of blogging.

  7. ken says:

    this is a great tips for business blog owner!

  8. BeBizzy says:

    Great tips, but I’m not sure I’m sold on the value of the email list anymore. I just think that RSS, Twitter (@bebizzy), and other web 2.0 tools are replacing it as a connecting point and sales tool. For me, I concentrate more on building the brand in RSS reads and Twitter connections than on email.

  9. Andrew J. says:

    I would also recommend blogs to have enable comments. This is the purpose of a blog.

  10. bisnis online says:

    Be personal and building list, i think very importance.

  11. knightsbridge business sales says:

    Well… I visit your website first time and found this site very useful and interesting.

    Cynthia Kurtz

  12. How to Make Money 2K says:

    Great guest post here by John. Glad I have ran into this blog via Google now! It looks like a great resource.:D

  13. Creative Services International says:

    The best tip is being personable. People buy or patronize those companies that they like, know and trust and what better way to find out more about a company than reading their insights on their blogs?

  14. norfolk web design says:

    very good post…useful!

  15. Entrepren says:

    Great tips, have spent the last ten minutes submitting my podcast to some of the sites you recommend in another post… useful…. cheers

  16. VMA Hosting says:

    Great read – I’m just start a business blog here

    Visual Marketing blog
    so these are valuable tips.

  17. williamsburg window cleaning says:

    outstanding post. very well put together.

  18. Jasa Pembuatan Website says:

    great tips. I visit your website first time and found this site very useful and interesting. thanks…

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