How Techcrunch Has Multiple Adsense Ads in Google Reader!

By Posted 2009 Updated   AdvertisingBloggingGoogle

Have you seen multiple Google Adsense ad units and link units while reading Techcrunch RSS feed in Google Reader? Normally Adsense allows only one ad unit in feeds, the ad size of which they automatically decide. But then Techcrunch with 2 million RSS readers is an ideal site for testing new Adsense variations with 2 ad units and ad links too!

Here is a screenshot of the Techcrunch feed in Google Reader.

techcrunch adsense ads

Obviously this is another Google adsense feed advertising test in going on. See how strategically Ad link units have been placed at the bottom of articles to serve as a navigation menu and two 300×250 ad units are placed side by side.

Now here is what is stranger – I tried loading the Techcrunch feed in IE, but that displayed only one ad unit. I loaded the feed in Bloglines, and still one ad unit per article. Obviously like all of us, Techcrunch can add only one adsense ad to feeds. So is this a Google reader test that is adding these additional ads? Have you seen any other feeds with multiple ads in Google reader?

This is another addition to several strange Adsense ads we spotted before like multiple ad fonts, 2×2 ads, favicons, no titles, titles in italics and no Ads by Google and interactive keywords.


7 comments on “How Techcrunch Has Multiple Adsense Ads in Google Reader!

  1. Bill Masson says:

    Could they be changing their ad quantity policy?, my own feed like many others does put a surprising array of different ad formats, and you notice this more if you have your RSS set to multiple posts.

    Perhaps they may roll this out over their entire ad network. Thanks for the read

  2. Wallace says:

    agree with your opinion,
    but i cannot figure out what it is the difference of two ad or one single ad unit at the feed footer.

  3. Ravi says:

    Here are some more sites which have the same ad format on their feeds:

    http://gizmodo.com/
    http://www.readwriteweb.com/
    http://www.crunchgear.com/
    http://mashable.com/

    Cheers!

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  7. Al says:

    I think having adsense ads in RSS feed does more harm than earning you a few dollars. email lists and RSS followers are probably the most important of readers for a blog.

    There are far more appealing and more profitable ways to monetize your email and RSS feeds than adsense. I think adsense ads can reduce the trust of your RSS readers.

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