Comments on: 7 Best Tips to Create Landing Pages for PPC Campaigns

By: gdeblog

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By: Russell - Landing page designer

Russell - Landing page designer — Fri, 16 Apr 2010 20:19:49 +0000

Gagandeep –

I agree with all the tips you mentioned for landing page design.

By: nityanand

nityanand — Thu, 01 Apr 2010 05:50:35 +0000

yes landing pages are important for ctr also

By: Alan Mitchell

Alan Mitchell — Tue, 16 Feb 2010 03:40:46 +0000

Hi Gagandeep,

Great advice on the essentials of PPC landing pages.

Although I agree with your second point that landing pages should be highly relevant to keywords and messages in PPC ad copy, I think landing page relevancy is often over-rated. Generally speaking, landing page relevance only plays a small part in determining the Quality Score of a keyword, so as long as the landing pages is ‘somewhat’ relevant, and there are ‘no problems found’ when logging into AdWords, I would tend to spend time focusing on other areas such as you’ve outlined.

Completely agree with your third point about providing unique and useful content for the user. I found some extremely useful articles at http://www.alistapart.com/topics/content/ that expore content in more detail.

Also agree that landing page testing is essential for paid search success. While multivariate testing is important to determine which elements (headline, call to action etc) work best on a landing page, I often find AB testing extemely useful, especially for online retailers deciding whether to use the category or individual product pages for PPC landing pages ( http://www.alanmitchell.com.au/techniques/to-deep-link-or-not-to-deep-link/ ).

Cheers,
Alan

By: Risa Simpon

Risa Simpon — Wed, 03 Feb 2010 14:16:22 +0000

Nice website. My english is not so good. Have you a tip for me to translate? Hope for an answer. Thank you!

By: Evan

Evan — Mon, 21 Dec 2009 05:29:47 +0000

so true, how such simple techniques can boost quality, and therefore traffic. I agree, though – good examples need to be seen more often.

By: Justin Moore-Brown

Justin Moore-Brown — Tue, 10 Nov 2009 02:55:22 +0000

Great tips! I’ve been asked to make PPC campaigns and it’s always nice to get savy on this type of information.

By: Teen Blogger

Teen Blogger — Mon, 09 Nov 2009 19:41:53 +0000

Nice Post.

I think having reviews about the product or service your selling will also increase chances as everyone likes to read reviews.

I have a question though? Can you give a example of a good landing page?

Thanks,