Volkswagen Vento Audio Ad in India Newspapers

The Volkswagen Vento audio advertisement in the Indian newspapers was the biggest ad buzz this week which reached millions of Indians across major cities.

As readers of Hindu and The Times of India newspaper in Mumbai, Delhi, Bangalore, Pune and Chennai lifted their daily newspaper a few days back, they were surprised as their newspaper started speaking about the Volkswagen Vento!

This ad was much like the audio greeting cards, which you open an an audio message starts playing. People claim that its the first ever advertising campaign of this type in the world, at such a scale to reach millions of newspaper readers. The ad is available in more detail and clarity on the VW site.

This embedded video shows how the Volkswagen Vento Audio Ad works

The Economic Times says the talking advertisement was made possible by a light-sensitive device weighing just a few grams and pasted on the final page of the paper’s special 10-page section. It was carried in some 2.2 million copies. Lutz Kothe, head of marketing at Volkswagen India, credited his 14-year-old niece for the idea to create this iPod-sized device embedded with a chip, a speaker and batteries to last for 140 minutes. Made at a Volkswagen plant in China, about 2.5 million of these devices were distributed with The Times of India and The Hindu.

So how did it cost? Its a secret, but now surely everyone in major Indian cities knows about the Volkswagen Vento