Google Goggles Marketing Experiment [Video]

By Posted 2010 Updated   Google

Google Goggles marketing experiment in taking brand marketing to a new level. Google Goggles partnered with five brands—Buick, Disney, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile web.

Which means they have “Goggles-enabled” some of their print ads, movie posters and other media. So when users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.

See Google Goggles marketing experiment at work in this video.

I am sure this is very appealing for brands to lead consumers directly to their mobile websites. Get ready to see this as an important marketing strategy as more brands become Goggles-enabled!

Learn more about Google Goggles in this video.


3 comments on “Google Goggles Marketing Experiment [Video]

  1. uchu says:

    thanks for sharing, it’s very appealing for brands

  2. Swamykant says:

    Very good utility from Google. Thanks for sharing

  3. Adam Smith says:

    very innovative thinking from Google once again, great post, thanks for the heads up!

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