Google Adsense Enlarges First Ad for More Clicks
Google Adsense is enlarging text of the first ad in all ad unit sizes to increase visibility to get more clicks. This test is visible as we browse around websites, most Adsense ads show the first ad text slightly enlarged. Usually Adsense publishers can choose the ad text size, but this time the first ad text is being automatically enlarged in all ad units.
See the ad units below and see the first ad is enlarged in all the ad units.



What are your thoughts on this. Well it will surely get more clicks.
Adsense keeps testing ad variations off an on for better Adsense optimization. Check out some cool ad variations they tested before - link hover backgrounds, twitter ad units, 2×2 ads, favicons, no titles, favicons, checkout icons, titles in italics, multiple languages, no Ads by Google and interactive keywords.
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Its a great move by the team …. well didn’t experience increase in clicks !! Hope to see a spike soon :)
Wow..i did not notice this change..Looks like a good one from Google. I hope it increases the clicks and revenue :)
by the way…the best setting is set to large for font in setting area adsense…
It is quite helpful in improving CTR. but it seems to underline appears poorly. I prefer without the underline
Google adsense team is always adding new feature to it to give more benefit to publisher . I think that it will work to increase the CTR of ads