Tracking My Site Traffic : How to Analyze for Blog Optimization

This blog is not so big that I should attempt to consider analyzing web trends based on my site statistics. I came across several important indicators of my traffic so it is my humble effort to share them with you. We all have some site traffic tracker to check for how many visitors we get everyday and what is the trend. Other tracking indicators help you to fix your site for better optimization.

I use Extreme Tracking for quite some time and I have found it invaluable since. These statistics are based on 40000+ visits over last 4 months. I will stick to the percentages rather than actual values which will make more sense.

Top Countries from where my traffic comes –

  • United States – 51.91%
  • United Kingdom – 7.27%
  • Canada – 6.28%

That tells me that >50% of my traffic comes from the United States, that is where I need to keep my content focussed. Or is it because there are more internet users in USA?

Traffic By Continent

  • North America – 58.49%
  • Europe – 26.33%
  • Asia – 10.33%

Same here, North America is where they come from …. keep focused. No use posting too much about Africa as not much focused traffic will come from there.

Top favorite browsers of my surfers

  • Firefox 1.x – 60.04%
  • MSIE 6 – 22.36%
  • Safari – 7.40%
  • Firefox 0.x – 3.04%

Since >60% of my traffic comes from Firefox, I have to ensure the site is optimized to work on Firefox first and then check if it works on Internet explorer. This also shows that Firefox users are more aware of the versions since 60% use Firefox 1+ while only 3% were lagging with older versions of Firefox 0.x – Opera seems to disappoint with only about 2% surfers using it to surf my blog.

The top 3 System on Computers

  • Windows – 79.47%
  • Apple – 13.45%
  • Linux/Unix – 6.50%

Get and distribute more tips on Windows as that is what your readers will be more interested in. But dont forget to eat the Apple too!

What about Java*?

  • Javascript Enabled 98.20%
  • Java Enabled 82.91%

Having Javascript enabled browser lets readers see those Google Adsense ads which keep your blog running, pops bookmarking and ‘Add to Kinja’ scripts which keep users find your site after a year and keeps those jumping icons and funny images hopping. Since many sites like web based email require java and java script for working, it is not surprising to see it enabled. I am happy to see >98% surfers can see things moving in this blog. I still wonder how many modify the web by Greasemonkey et al.

Screen Colors

  • 32 Bit (16.7M) – 78.43%
  • 16 Bit (65K) – 12.02%
  • 24 Bit (16.7M) – 7.59%

Just remember to stick to web safe colors if you want that pearl lavender color to show as it is …and now we are shifting to the new 64 bit versions soon…

Screen Resolutions

  • 1024×768 – 44.95%
  • 1280×1024 – 28.66%
  • Other – 9.66%
  • 800×600 – 6.00%
  • 1152×864 – 5.56%
  • 1600×1200 – 5.09%
  • 640×480 – 0.08%

Most blogs are configured to show well on the 800×600 screen. 640×480 with less than 1% seems low enough and sites need not be optimized for that resolution. Most users use large screens with 1024×768 being the commonest. Even if your site is not optimized for 800×600 which contributes a mere 6%, it does not matter much, but it should definitely be optimized for 1024×768 screen resolution. Around 10% other resolutions, what are people trying to customize?

I hope that was useful and you will see your site tracker with more enthusiasm. Your comments are welcome.

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About the Author: P Chandra is editor of QOT, one of India's earliest tech bloggers since 2004. A tech enthusiast with expertise in coding, WordPress, web tools, SEO and DIY hacks.