I’m : Windows Live Messenger Ad Revenue for Charity

Next time you chat using Windows Live Messenger, Microsoft could donate a part of the advertising revenue to charity supporting social causes. This Microsoft initiative is called I’m, and you just need to chat and instant message (IM) as usual and they handle all the donation issues.

Choose the organization working on the most important social issue and they’ll get a donation every time you start an i’m conversation. With every instant message you help address the issues you feel most passionate about, including poverty, child protection, disease, and environmental degradation.

You can help spread the word about the the i’m initiative by adding i’m buttons or banners to your Web site or blog, or by displaying them in your e-mail signature.

Join now. Motivated to join, I could not find my country in the drop down list only to find that “the i’m initiative is available only in the United States. You’re still welcome to download Windows Live Messenger; however, you will not be able to participate in the i’m initiative yet.” Well its an option for US users at least.

1 Comment

  1. Elaine Vigneault says:

    Microsoft keeps doing this. I heard about this from a friend’s blog. He works for MS and he’s all excited about it.

    But here’s the issue for me. They never say how much they’ll donate. They just say that they will. So, I have no incentive. They could donate 1 cent or 100,000 dollars, I just don’t know.

    Now, I’m sure the IM thing is fine, but when they did this for the search engine it was pathetic. The search is just horrible. The results I got for any borderline obscure search were from two to four years ago! Google is just better at search. (They’re also pretty good at some evil things too, but can you do?)

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