CrunchBase is the free directory of technology companies, people, and investors that anyone can edit. You have seen it on Techcrunch, and you too can embed the Crunchbase information in your blog posts and provide useful content to site visitors reading your articles.
Use the CrunchBase widget to embed information about companies, people, financial organizations, and products anywhere on the web. They also track incoming links, and will link back to your article from the front page of CruchBase (though for a little while only before it is replaced my other incoming links).
Crunchbase is maintained by TechCrunch with the support of the tech community and visitors and all additions and edits to CrunchBase go through an approval process before they go live. Its a regularly updated authoritative database and will help your non-technical readers understand the context of your article better. Its a good idea to add yourself to the people database.
Here is an example of how you can embed multiple widgets.