How to Make More Money with Google Analytics 4 (2026)
Google Analytics can show you how to earn more from your site, but only if you look past the headline numbers. Guest author Darko explained in 2010 that total visitors and pageviews tell you almost nothing; the money is in segments and goals. That lesson matters even more in Google Analytics 4 (GA4), where the useful reports are tucked away in Explorations. Here’s how to make more money with Google Analytics in 2026.
Quick answer: Ignore aggregate totals and segment your data: compare loyal visitors, traffic sources, devices and landing pages. Mark sign-ups, purchases and affiliate clicks as key events in GA4, then use Explorations to find which pages, sources and audiences produce them. Double down on what converts and fix pages that get traffic but no results.
Table of Contents
Lesson 1: Aggregate data is useless
“100,000 visitors last month” feels great, but it doesn’t tell you what to change. Averages hide the visitors who actually subscribe or buy. Break the numbers down.
Lesson 2: Segmented data is useful
In GA4, open Explore and create a free-form exploration, then add segments such as:
- Engaged or loyal visitors: sessions with several page views or returning users. What did they read first?
- Traffic source: organic search vs social vs email. Which brings readers who stay and convert?
- Device: do mobile visitors convert less? Your mobile layout may need work.
- Country: visitors from some countries are worth far more to advertisers and affiliate programmes.
- Landing page: which entry pages lead to sign-ups or sales?
Lesson 3: Track goals as key events
In 2010 you set up “goals” on a thank-you page. GA4 calls them key events. Mark the actions that make you money:
- In GA4, go to Admin > Events (or Data display > Events).
- Find events like
sign_up,purchaseorgenerate_lead, or create one for your thank-you page. - Toggle Mark as key event.
- Track outbound affiliate clicks with Enhanced measurement’s outbound click events or a click event in Google Tag Manager.
Make more money with Google Analytics insights
- Find your money pages. Sort landing pages by key events and revenue, then update and promote them.
- Fix leaky pages. Pages with high traffic but no conversions need a clearer call to action or better offer.
- Invest in the best sources. If email readers convert best, grow your list; if Pinterest brings buyers, post more there.
- Link AdSense and GA4 to see ad revenue by page, and read how to increase AdSense revenue.
- Use Search Console data in GA4 to find search queries that bring engaged visitors.
Make sure your tracking is accurate first; see how to track more pageviews with GA4 and use adjusted bounce rate to measure engagement.
FAQ
What are key events in GA4?
Actions important to your business, such as sign-ups or purchases, which GA4 reports as conversions. They replaced Universal Analytics goals.
Where are segments in GA4?
In Explore. Create an exploration and add user, session or event segments; you can also add comparisons in standard reports.
Can I see AdSense earnings in Google Analytics?
Yes. Link your AdSense account in GA4 Admin to see publisher ad revenue by page.
Originally written by guest author Darko, owner of FinderMind.com, a site about finding people online. Updated for 2026 by QuickOnlineTips.
Get our free weekly email: new tech guides and tools, no spam.
New and updated tech guides, a free tool worth bookmarking and one useful pick, once a week. No spam, unsubscribe anytime.
One email a week. Unsubscribe anytime. See our privacy policy.
please check this out Alternative Ways to Earn Money Online ,Get in Now for insane commissions ,16 Year Old Kid From The Ghetto Makes $16322 Per Month lhwfs.cjb.net
Hm.. getting cash without a job has always really been very hard; most of the time I get some information and make money from those. But they get extremely expensive! Trying to make money without any sort of job experience is even harder. A lot of e-books usually are just worthless, although this post surprisingly taught me a lot. Thank you! :)
Thanks so much for this post!!! I had seen the advanced segments section but never used it, Thanks to this post I set up my first Advanced segment as you described.
I have a site that deals with speakers for mobile devices, going to set up some mobile segmentation next!
Thanks so much!
Glad it worked for you.
Darko, this a very well-done post about effective use of Google web analytics, your “Lesson 2”! (I don’t know how you manged to find a Google-series youtube video with a 15 min run time! I really like Google’s educational or knowledgebase series of videos but the problem is that they’re so LONG! I’ve NEVER seen any shorter than 55 minutes.)
Let’s get back to praising you: The customer segmentation advice that your Lesson 2 provided was excellent. I say that with confidence, because I’m a statistician ;@)
Lesson 3, on the use of goals, was really helpful for me. I blog mostly as a motivation for learning about web applications development, but I certainly feel validated when one of my posts gets 10 or 15 views in one day (that gives some context). I’m definitely going to start using the goal setting feature in several of the ways you described.
Thanks for article, I learned a lot, and it was quick and painless reading!
Thanks Darko.I have never seen the segment option tell i came cross this post.This really seems to make some sense of detail customized report.
That Nice But there are many problems . We cannot edit Google Analytic Data
Pretty good, but I have yet to get the thing I’m looking for…
This is nice. By the way, minutes ago before i arrive here i love 3 column layout for my blog because until now im confused about my layout. Until i came here and really appreciate your content and clean look.
Definitely visitor will stuck up digging your pages for information.
Great infos. Gracias
This will be a big help to make my business grow. You have made me think. Thanks.