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Traffic Report: Google Panda 25 Strikes Back

They called it Google Panda update #25, and it was meant to be possibly the last announced update which striked on March 15, 2013, after which it was planned to get rolled into routine Google algortihm updates. And Google Panda striked our site again.

Google Panda Strikes

Google Panda 25

Since the update, traffic has been on a constant decline week per week and with the current downward trend, the traffic should be wiped out soon. Google Panda 3.2 first striked our site on  January 18, 2012. Since the peak of traffic then in Jan 2012, the site traffic has currently dropped by 80%.

Panda Update 3.2

But I enjoy blogging and will continue to bring you great content, tips and tricks. Ever since 2004 when this blog started, the amazing QOT  community keeps growing and now has nearly 25000 RSS readers tracking every article. Content is also buzzed to the nearly 30,000 strong  social media community on Facebook, Twitter and Google+.

Fighting Google Panda

Over the year Panda has been a boon in disguise as it has helped us improve our site – the content is much better, with working links, less comment spam, and more great tips. Its important to realize that Google is changing and its not always about Panda. Panda has enabled all genuinely affected sites with good intent to improve significantly and provide a better user experience. The only downside of Panda  is the falling advertising revenue which is a big motivation factor for any blogger to pay the bills and earn a lifestyle you love.

We are trying to fix things that will hopefully help to restore traffic

Despite the falling traffic, we will continue to experiment with web tools and share our experiences fairly. And I am sure the traffic will return. We do not sell links or buy links, never do link exchanges or sponsored reviews. We want a great site and are happy to fix issues if any.

Keep reading and thanks for all your support and sharing the QOT journey along the way.


  1. Varun says:

    Really Surprised to see that other site’s have also been affected with this panda. my site technobuzzing which was receiving reasonable traffic till 14-15 march suddenly the traffic dropped and now i’m begging for visitors. didn’t know before that Panda affects the sites this much.

  2. Sravan says:

    Yours is a great site with quality content – I follow this website quite often – I don’t understand why Google is pressuring more on fast loading sites, well framed content, back links etc. – The concept of blogging has gone with these – earlier we use to share information about a particular topics via blogs now it is more of frequent updates, more competition, a pure blogger doesn’t know all these technicalities like improving loading time, meta tags, etc.

    So apart from content – now a writer or a blogger should be aware of all these technicalities otherwise he need to hire a developer or seo expert – hiring means again a money matter – which we are not able to get due to these down times etc.

    Are they making blogging life really tough? Or Google want’s us to use I don’t understand!

    • QuickOnlineTips says:

      Absolutely right. The joy of pure blogging has gone away. Its become more about a race for traffic and keeping your site rising in search engines.

  3. Aseem Kishore says:

    Hey man, sorry to hear, I’ve been getting hit by Panda since April 2011, so you had a couple more months of happiness than me. ahahha

    Anyway, you should really consider removing the ad above the fold. I understand revenue will go down, but you gotta at least try it once. That could be a big reason for the continual traffic drops and at this point, you really don’t have much to lose.

    Move it down in the post or move it to the sidebar, just do it and wait a month or two. Will be painful, but necessary.

    Take care and wish you the best.

    • QuickOnlineTips says:

      I had tried earlier moving the ad unit to the sidebar and other areas. Revenue drops dramatically due to low CTR. But the traffic was not fixed. Adsense support confirmed that this single ad unit in this position could not be causing it.

  4. Aseem Kishore says:

    How long did you take the ad off for? You’ll have to leave it off for a decent period of time. A week or two or three might not help. Another tech blog had to wait two months and then his traffic started coming back. Also, I don’t about believing AdSense folk, they are nice and all, but they don’t know anything about the alog even though they work for Google. If you don’t want to remove it completely, you should at least move it down below the 1st paragraph or left-align the ad and have the text wrap to the right like does it. Just my two cents.

    • QuickOnlineTips says:

      I tried the left and right align with content for over a month like ghacks. I tried the ad placement in the sidebar also. I thank you for all your help and support.

      • Aseem Kishore says:

        Hey no problem. Only other suggestion I have is to move the move the social icons below the post. You really don’t need them that high above the post title. I see why you want them there, but it’s a distraction and not necessary.

        Secondly, same thing goes for the categories and tags. No one really cares about categories and tags in that position. I doubt many people click on that.

        I say this because it’s doing a couple of things: firstly, you’re losing clicks on the ad which is what you want. If people read the post, they’ll like it at the bottom of the post. Or move it to the left side (floating) like some sites do.

        Secondly, you’re pushing your content lower. Panda I read also penalized sites for their content being pushed too far down. You can have the content almost 100+ pixels higher if you move those social icons and categories.

        Also, keep that ad in that position for at least 2 months, one month isn’t enough. I can vouch for the time frame personally.

      • P. Chandra says:

        Thanks for all your help Aseem. I am not shifting the social buttons below because it might descease social sharing as most articles are long and button would be pushed really down. I am not displaying social buttons on sides as it requires plugins and they load lots of scripts slowing the site pages. Since I shifted ad to right, in many articles images may appear early and get displaced, so the tags are used to push content a little down.

    • QuickOnlineTips says:

      I have implemented the floated ad as you suggested once again. Lets see how it works out. :)

  5. ngantengyuen says:

    I’ve been following you for so many years, like you, we are both in the same situation.

    i’ve seen you tweaking the design everytime there is a major panda release. i doubt it is the design, i have a feeling it is not social too… my has so many shares, only 7 pages… yet a newly created blog i created on blogspot with the same content i copied from the parent site ranked higher than my original site… am confused.

    and you are right, the joy of blogging is not there anymore.

    • P. Chandra says:

      I think it has become all about site authority and Google trust for the site. If Google believes the site has high authority, similar content will never rank higher. All the best for your site … those are a lot of shares there.

  6. Kris K. says:

    Yeah, Google is doing a fine job with this update and stuff. We have to keep ourselves updated with Google or else we’ll fall behind from the competition. It’s sad, confusing and completely insane at the same time looking at traffic drops but this is the truth guys.

  7. PrIyAnGsHu says:

    My site was too hit this time. I’m just unable to sort outcthe aspects on the basis of which these algos detetmines a site to be of low quality, as I have been following everything they have been ORDERING.

    • P. Chandra says:

      It seems Panda 25 had a bigger impact than expected. There are not many details available as it got rolling into Google algorithm updates.

  8. Madhav Tripathi says:

    This time my blog also affected by Google Panda. And it seems the blog is defenseless. My traffic almost goes down up to 80%, and it keeps going down. I don’t know what is going going on. My some of of the top posts from last three years are now creeping.
    If I change Adsense placements my earnings dramatically will go down up to 60%. However RPM rate is still very good.

    • P. Chandra says:

      You have 3 adsense units above the fold in your articles. You might try reducing those.

  9. techpopular says:

    Hi, sad to hear QOT. I guess you have removed your theme. My question is does site theme impact panda update?. just for knowledge sake i’m asking.

    • P. Chandra says:

      Its good to have a fast loading clean theme. Also ad placement on the theme is very important as Google penalizes above-the-fold ad heavy sites.

  10. techpopular says:

    Hi Chandra, thanks for your reply. Nice but one question.. i do have genesis, i got a very good traffic for a particular keyword in google search, but after 3 days traffic gone down so badly that my blog went to 5th page of search from 2nd. so what could be the issue?, is it panda effect? theme problem?
    or what?

    • P. Chandra says:

      Check the exact day it happened. Panda rollouts usually happen on particular days and affect many search results.

  11. techpopular says:

    Hi, Chandra exact date is last Tuesday i think. how to find when this panda releases are updating?.
    Thanks for your help

  12. techpopular says:

    Hi Chandra, i have one more doubt, hope you will help me on this, though i update my blog post regularly, why i dont see the posts instantly updated to google search. But it was not the case when i was using blogger, what is the logic behind this? any hint please.
    Even i updated sitemap in webmaster tools also.

    • P. Chandra says:

      Have you set up your RSS feed properly. I do not see a RSS icon. Also pinging has to configured correctly via pingomatic.

  13. Stuart W. says:

    Thanks for all the good info here. I found this (via Google, naturally!) after realizing that I’d lost about 65% of my site traffic. Not fun, and not something I want to tolerate. My site is not all that great and I know it needs work, but I’d been slowly increasing in site activity until this month. Your info here gives me some ideas of things to work on.

  14. techpopular says:

    Hi Chandra, thanks for taking time and responded to my query, i’m not having much idea about RSS in wordpress, can you please provide any plugin which does the task automatically?. also i’m not sure how to setup that pingomatic pinging, can you please provide some help links or documents


  15. techpopular says:

    Hi Chandra,

    Thanks for taking time and responding to my query, i’m very new to wordpress, can you suggest some plugins which does the work of setting feeds automatically?. also i know pingomatic & i do ping by providing site name, but i don no how to configure. Any help can i get on this, please


  16. techpopular says:

    Hi chandra,

    i did quick research on this please tell me if i am wrong, i have found the feed address set in feedburner, i have also used in settings of wordpress blog, is that fine?

  17. techpopular says:

    Hi Chandra, thanks for your reply. Actually i removed yoast sitemap from my blog and added google sitemap generator. Because when i open yoast xml sitemaps, it was not showing my home page url on its post page. But google xml sitemap generator is showing fine, it says 100% priority for home page.
    Now i submitted new sitemap, will it create problem?. are there any problem in doing like this? please tell me

  18. Felipe Kurpiel says:

    I think you really touched on some essential points here. Now I can see how important is to improve your site speed. I am trying to do this by setting up the cache right but after I changed my homepage the results were not so good. Now I have to compress some images to get my site speed back when it was.
    I will bookmark this post for reference.
    I like it! It is really great!
    Thanks for sharing.

    • P. Chandra says:

      Try using CDN for your images. Reduce number of scripts and images – works wonders to improve site speed.

  19. Sam Woods says:

    Wow, after looking at your site I would have thought that this is the type that Google would want to push up to the top, not down.

    To further speed up the site, I would recommend hosting images an Amazons3, speeding up up dramatically, that way any image hotlinking can be managed as well.


    • P. Chandra says:

      We are using MaxCDN to host a few popular images. We speeded up our site with changes in theme design and now are working to make it faster. I had used Amazon Cloudfront earlier.

  20. Amit says:

    Sad to see this. I know where you are coming from and I know how these two years have been. Experimenting, trial and errors, nothing works.

    I am beginning to realize that there is something more than just ads, links and best practices. How on earth everyone is losing traffic? If everyone is losing, who is gaining?

    I did an experiment. Just for the sake of it. I bought a domain name some 1 year back and setup a scraped tool to scrape content from different sites. This was done to see if at all the scrapers get any benefit by scraping our content.

    I didn’t use Google analytics, I didn’t use Google webmaster tools. No Google Adsense either

    For the first 8 months, nothing happened. I didn’t give it a thought, since its a scraped domain anyway.

    However, after sometime, I noticed some activity in my Awstats logs. Indeed, the site was getting close to 40-50 visitors a day.

    There is no way the site deserves even a single visitor a day, because all the content hosted there is complete junk and adds no real value. However, it still is getting traffic. It might get knocked down in some time but then, that domain is stealing the traffic that someone else deserves.

    I know this sounds absurd but here is the whole thing. If a system gets flooded with an uncountable number of entities, you can’t do justice to everyone. I am not sure, but I think this has to do with the track record, age and other things related to a domain. Give more love to new players, give more attention to Freshers, less love to old ones.

    Let’s hope for the best.

    • P. Chandra says:

      Thanks for your feedback. It is getting more and more challenging to keep traffic going. Age domain and domain reputation is an important SEO factor.

  21. Rishi says:

    what amit said, i have observed, is correct, in my e-commerce segment, blog writers who doesnot know english, their blog are at google top position. because they are new to the eworld. this inference i could draw. QOT is great blog. my site was hit a year back, but it is ok…hopefully.

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