Google MayDay Algorithm May Crash Your Long Tail Traffic

Google MayDay update significantly changed the Google algorithm and is affecting long tail traffic of major websites, as Google attempts for “higher quality sites to surface for long tail queries“.

Caught by the Google MayDay buzz at WebmasterWorld with crashing traffic reports by webmasters, Google’s  Vanessa Fox writes –

This change seems to have primarily impacted very large sites with “item” pages that don’t have many individual links into them, might be several clicks from the home page, and may not have substantial unique and value-added content on them. For instance, ecommerce sites often have this structure. The individual product pages are unlikely to attract external links and the majority of the content may be imported from a manufacturer database. Of course, as with any change that results in a traffic hit for some sites, other sites experience the opposite. Based on Matt’s comment at Google I/O, the pages that are now ranking well for these long tail queries are from “higher quality” sites (or perhaps are “higher quality” pages).

This is a major change in Google ranking strategy which will definitely change the search engine ranking of many sites. Create good unique content and present it as a good site architecture Google via sitemaps, robots.txt and META tags, and you should be fine.

Did the Google MayDay algorithm update affect your Google search traffic?

5 comments on “Google MayDay Algorithm May Crash Your Long Tail Traffic

  1. Eric says:

    For those who are affected by this change, they should put valuable contents on pages of higher quality. Or start to make those pages with good value (high conversion, profitability) more “important”

  2. sk says:

    Is there any way we can find out whether this algo is affecting our site ?

  3. Kathy says:

    I am just going to continue focusing on writing top quality content and not worry so much about SEO. According to Matt Cutts, it is Google’s intent to filter out the lower value pages that are trying to manipulate the search rankings. Although they can’t do it 100% of the time, the trend is in their favor. They are getting better and better at it. I have learned that if you focus on creating the best possible most informative blog post that you can, your effort is eventually rewarded by Google.

  4. copperbridge seo says:

    Really it will be so helpful for me & my website

  5. Robinsh says:

    Hey thanks for giving this warning post to wake us and be ready to fight with the errors if we are generating in our long tail keyword management businesses when it comes to blogging or content creation for our sites.

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