50 Million Tweets – What’s Next For Twitter?

Some amazing statistics have been released on the official Twitter blog touting 50 million tweets per day. Twitter has shown what entrepreneurs call hockey stick or exponential growth since January 2007 to January of 2010.

tweets per day

In January of 2007 Twitter was only seeing about 5,000 tweets per day and as of January 2010 it had risen to 50 million tweets per day. Kevin Weil, the writer of this post, notes that spam tweets were removed from these stats.

Twitter keeps track of quite a few key performance indicators such as TPD (Tweets per day) and also noted they keep track of TPS or tweets per second. On average twitter is steaming 600 tweets per second.

Another interesting stat is the concentration of users within the US. Just fewer than 36% of Twitter users come from the United States followed by India and Germany with 8% and 7% respectively, a pretty wide gap.

So what is next for Twitter?

This exponential growth is extremely encouraging but how long can it hold on and how long will the founders and management team want to hold onto the company?

product life cycle

Looking at the product life cycle above, Twitter would currently be moving from the introduction to growth phase. This is the current time period in the product life cycle that entrepreneurs sell their shares for large amounts of money based on the potential of the company.

When venture capitalists invest in a company they scrutinize the business plan, test the prototype, examine the amount of proposed rounds of funding and look for an exit strategy. The key here is the exit strategy. Eventually these investors want a return on their investment and can only live on hype so long. Many investors believe their return should come within 3-5 years, so their investors are probably chomping at the bit.

Eventually the growth will taper off and Twitter will not be able to sell their company or shares of their company at a ridiculously high valuation. If Twitters growth does slow and heads into the maturation stage it could still present the founding team with an opportunity to make a large amount of money but it will not be anything near what they could make it they sold their company now to someone like Google who can’t seem to get anything will social media right. (See social search, Wave and Buzz)

So the question to ask is what does the Twitter team want to do with their product? Change the way people communicate and share news? Or do they want an extremely large pay-day and get some cushy jobs on the management team but ultimately given up control of their product?

Guest author Justin Freid is the CEO and Founder of JustinFreidMedia.com, offering SEO and Paid Search advertising. Justin also runs an internet marketing forum to help others learn and implement SEO, PPC and Social Media. You can also write guest posts and share yout Twitter views.

Note: This is a guest article and represents opinions of the guest author

6 comments on “50 Million Tweets – What’s Next For Twitter?

  1. Chris Peterson says:

    Wow it is great survey. According me after getting huge success I think it will beat Google and will play no.1 search engine.

  2. Tanveer says:

    @Chris Peterson: It is not so easy to remove Google from no.1 Search Engine, Twitter is just a microblogging site and can’t be a Search Engine….

  3. Justin Freid says:

    I agree with @Tanveer – I do not believe Twitter is attempting to beat out Google. The article was meant to focus on the next steps the management would take after these statistics showed such a large amount of growth in usage.

    Do you all think the team should continue to hold on or look at selling the company?

  4. Rinaldi Syahran says:

    Like Facebook Twitter is phenomenal. What will happen to them both facebook and Twitter will be awaited by many people. The number of 50 million tweets I thought reasonable given the nearly 80% of people worldwide use twitter and at least people will do more than once tweets.

  5. Rajesh says:

    Thnks for providing a great information about Twitter. Twitter is one of the best microblogging site where you can update new information & get more information. You can also interact with your friends & so on.

  6. George James says:

    The Growth is phenominal! Its even going to get better!!

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