{"id":70395,"date":"2026-11-12T14:45:33","date_gmt":"2026-11-12T09:15:33","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?page_id=70395"},"modified":"2026-11-12T14:45:33","modified_gmt":"2026-11-12T09:15:33","slug":"seo-terms","status":"publish","type":"page","link":"https:\/\/www.quickonlinetips.com\/archives\/seo-terms\/","title":{"rendered":"SEO Terms: 85 SEO, Blogging and WordPress Terms Explained"},"content":{"rendered":"<div class=\"qtt\" data-quiz=\"\" data-name=\"SEO terms\" data-word=\"SEO term\">\n<div class=\"qtt-hero\">\n<p class=\"qtt-crumb\"><a href=\"https:\/\/www.quickonlinetips.com\/\">Home<\/a> <span>&rsaquo;<\/span> SEO terms<\/p>\n<h1>SEO Terms: 85 SEO, Blogging and WordPress Terms Explained<\/h1>\n<p class=\"qtt-intro\">Starting a blog or learning SEO? This glossary explains 85 SEO, blogging and WordPress terms in plain English, from keywords and backlinks to sitemaps, plugins and earning money from a site. Search for a word, pick a topic, or choose a level.<\/p>\n<p class=\"qtt-facts\"><span><b>85<\/b> terms<\/span><span><b>7<\/b> topics<\/span><span>Everyday to advanced<\/span><span>Updated November 2026<\/span><\/p>\n<\/div>\n<section class=\"qtt-sec qtt-c1\" id=\"seobasics\"><h2>SEO basics <span class=\"qtt-n\">12<\/span><\/h2><div class=\"qtt-grid\"><article class=\"qtt-card qtt-l1\" id=\"t-seo\"><h3>SEO<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-also\">Also called: search engine optimization<\/p><p class=\"qtt-def\">Improving a website so it shows up higher in search results and gets more visitors.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-serp\"><h3>SERP<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-also\">Also called: search results page<\/p><p class=\"qtt-def\">The page of results a search engine shows for a search.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-ranking\"><h3>Ranking<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-def\">A page\u2019s position in search results for a search term.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-organic-traffic\"><h3>Organic traffic<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-def\">Visitors who arrive from unpaid search results.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-search-intent\"><h3>Search intent<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-also\">Also called: user intent<\/p><p class=\"qtt-def\">What a person really wants when they search: to learn, to buy, to find a site or to compare.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-algorithm-update\"><h3>Algorithm update<\/h3><p class=\"qtt-also\">Also called: core update<\/p><p class=\"qtt-def\">A change in how a search engine ranks pages, which can move rankings up or down.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-crawling\"><h3>Crawling<\/h3><p class=\"qtt-def\">When search engine bots visit pages to discover content and links.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l3\" id=\"t-e-e-a-t\"><h3>E-E-A-T<\/h3><p class=\"qtt-def\">Experience, expertise, authoritativeness and trust: qualities Google\u2019s guidelines say helpful content should show.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Advanced<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-featured-snippet\"><h3>Featured snippet<\/h3><p class=\"qtt-def\">A highlighted answer box at the top of search results, quoted from a web page.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-indexing\"><h3>Indexing<\/h3><p class=\"qtt-def\">When a search engine stores a page in its database so it can appear in results.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-local-seo\"><h3>Local SEO<\/h3><p class=\"qtt-def\">Helping a business show up in nearby searches and on maps.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-zero-click-search\"><h3>Zero-click search<\/h3><p class=\"qtt-def\">A search where people get the answer on the results page and do not click any site.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><\/div><\/section>\n<section class=\"qtt-sec qtt-c2\" id=\"keywords\"><h2>Keywords and content <span class=\"qtt-n\">14<\/span><\/h2><div class=\"qtt-grid\"><article class=\"qtt-card qtt-l1\" id=\"t-keyword\"><h3>Keyword<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-also\">Also called: search term<\/p><p class=\"qtt-def\">A word or phrase people type into a search engine.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-search-volume\"><h3>Search volume<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-def\">How many times a keyword is searched in a month.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-title-tag\"><h3>Title tag<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-also\">Also called: SEO title<\/p><p class=\"qtt-def\">The page title shown in search results and browser tabs.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-meta-description\"><h3>Meta description<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-def\">The short summary that often appears under a title in search results.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-alt-text\"><h3>Alt text<\/h3><p class=\"qtt-also\">Also called: alt tag<\/p><p class=\"qtt-def\">A short text description of an image for screen readers and search engines.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-duplicate-content\"><h3>Duplicate content<\/h3><p class=\"qtt-def\">The same or very similar text on more than one page or site.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-evergreen-content\"><h3>Evergreen content<\/h3><p class=\"qtt-def\">Content that stays useful for years, such as a how-to guide.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-heading-tags\"><h3>Heading tags<\/h3><p class=\"qtt-also\">Also called: H1, H2<\/p><p class=\"qtt-def\">Headings that structure a page. Each page should have one main H1 heading.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-keyword-difficulty\"><h3>Keyword difficulty<\/h3><p class=\"qtt-also\">Also called: SEO difficulty<\/p><p class=\"qtt-def\">An estimate of how hard it is to rank on page one for a keyword.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-keyword-research\"><h3>Keyword research<\/h3><p class=\"qtt-def\">Finding the words people search for, and how often, before writing content.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-long-tail-keyword\"><h3>Long-tail keyword<\/h3><p class=\"qtt-def\">A longer, more specific search phrase. Fewer people search it, but they often know exactly what they want.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l3\" id=\"t-pillar-page\"><h3>Pillar page<\/h3><p class=\"qtt-also\">Also called: content pillar<\/p><p class=\"qtt-def\">A long main guide on a topic that links to related, more detailed articles.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Advanced<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-thin-content\"><h3>Thin content<\/h3><p class=\"qtt-def\">Pages with little useful information, which search engines tend to rank poorly.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l3\" id=\"t-topic-cluster\"><h3>Topic cluster<\/h3><p class=\"qtt-def\">A group of related articles linked to a pillar page to show depth on a subject.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Advanced<\/span><\/p><\/article><\/div><\/section>\n<section class=\"qtt-sec qtt-c3\" id=\"links\"><h2>Links <span class=\"qtt-n\">10<\/span><\/h2><div class=\"qtt-grid\"><article class=\"qtt-card qtt-l1\" id=\"t-backlink\"><h3>Backlink<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-also\">Also called: inbound link<\/p><p class=\"qtt-def\">A link from another website to yours. Good backlinks help pages rank.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-internal-link\"><h3>Internal link<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-def\">A link from one page on your site to another page on the same site.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-301-redirect\"><h3>301 redirect<\/h3><p class=\"qtt-def\">A permanent forward from an old web address to a new one, passing most ranking value along.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-anchor-text\"><h3>Anchor text<\/h3><p class=\"qtt-def\">The clickable words of a link.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-broken-link\"><h3>Broken link<\/h3><p class=\"qtt-also\">Also called: dead link<\/p><p class=\"qtt-def\">A link to a page that no longer exists, usually showing a 404 error.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l3\" id=\"t-disavow\"><h3>Disavow<\/h3><p class=\"qtt-def\">Telling Google to ignore certain spammy links pointing to your site.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Advanced<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-domain-authority\"><h3>Domain authority<\/h3><p class=\"qtt-also\">Also called: DA, domain rating<\/p><p class=\"qtt-def\">A score from SEO tools that estimates how strong a site\u2019s backlinks are.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-guest-post\"><h3>Guest post<\/h3><p class=\"qtt-def\">An article you write for another website, usually with a link back to your site.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-link-building\"><h3>Link building<\/h3><p class=\"qtt-def\">Earning links from other websites to your pages.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-nofollow\"><h3>Nofollow<\/h3><p class=\"qtt-def\">A link tag that tells search engines not to pass ranking credit through the link.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><\/div><\/section>\n<section class=\"qtt-sec qtt-c4\" id=\"technical\"><h2>Technical SEO <span class=\"qtt-n\">11<\/span><\/h2><div class=\"qtt-grid\"><article class=\"qtt-card qtt-l2\" id=\"t-sitemap\"><h3>Sitemap<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-also\">Also called: XML sitemap<\/p><p class=\"qtt-def\">A file listing a site\u2019s pages to help search engines find them.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-page-speed\"><h3>Page speed<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-def\">How fast a page loads. Faster pages keep visitors and help rankings.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l3\" id=\"t-canonical-tag\"><h3>Canonical tag<\/h3><p class=\"qtt-def\">A tag that tells search engines which version of similar pages is the main one.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Advanced<\/span><\/p><\/article><article class=\"qtt-card qtt-l3\" id=\"t-core-web-vitals\"><h3>Core Web Vitals<\/h3><p class=\"qtt-def\">Google\u2019s measures of page experience: loading speed, responsiveness and visual stability.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Advanced<\/span><\/p><\/article><article class=\"qtt-card qtt-l3\" id=\"t-crawl-budget\"><h3>Crawl budget<\/h3><p class=\"qtt-def\">How many pages a search engine will crawl on a site in a given time.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Advanced<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-mobile-friendly\"><h3>Mobile-friendly<\/h3><p class=\"qtt-def\">A site that works well on phones, with readable text and easy-to-tap buttons.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l3\" id=\"t-noindex\"><h3>Noindex<\/h3><p class=\"qtt-def\">A tag that keeps a page out of search results.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Advanced<\/span><\/p><\/article><article class=\"qtt-card qtt-l3\" id=\"t-robots-txt\"><h3>Robots.txt<\/h3><p class=\"qtt-def\">A file that tells search engine bots which parts of a site not to crawl.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Advanced<\/span><\/p><\/article><article class=\"qtt-card qtt-l3\" id=\"t-schema-markup\"><h3>Schema markup<\/h3><p class=\"qtt-also\">Also called: structured data<\/p><p class=\"qtt-def\">Code that labels page details, such as reviews or recipes, so search engines can show rich results.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Advanced<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-search-console\"><h3>Search Console<\/h3><p class=\"qtt-def\">Google\u2019s free tool that shows how a site performs in search and flags problems.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-slug\"><h3>Slug<\/h3><p class=\"qtt-also\">Also called: URL slug<\/p><p class=\"qtt-def\">The readable end of a web address, such as \/best-ai-tools\/.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><\/div><\/section>\n<section class=\"qtt-sec qtt-c5\" id=\"blogging\"><h2>Blogging <span class=\"qtt-n\">15<\/span><\/h2><div class=\"qtt-grid\"><article class=\"qtt-card qtt-l1\" id=\"t-blog\"><h3>Blog<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-def\">A website or section with regular articles, called posts, usually newest first.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-blog-post\"><h3>Blog post<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-also\">Also called: post<\/p><p class=\"qtt-def\">A single article on a blog.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-blogger\"><h3>Blogger<\/h3><p class=\"qtt-def\">Someone who writes a blog.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-bounce-rate\"><h3>Bounce rate<\/h3><p class=\"qtt-def\">The share of visitors who leave after viewing only one page.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-byline\"><h3>Byline<\/h3><p class=\"qtt-def\">The line showing who wrote an article.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-call-to-action\"><h3>Call to action<\/h3><p class=\"qtt-also\">Also called: CTA<\/p><p class=\"qtt-def\">A prompt telling readers what to do next, such as Subscribe or Download.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-category\"><h3>Category<\/h3><p class=\"qtt-def\">A broad group used to organise blog posts by topic.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-comment\"><h3>Comment<\/h3><p class=\"qtt-def\">A reader\u2019s reply posted under a blog article.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-editorial-calendar\"><h3>Editorial calendar<\/h3><p class=\"qtt-also\">Also called: content calendar<\/p><p class=\"qtt-def\">A schedule of what to publish and when.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-lead-magnet\"><h3>Lead magnet<\/h3><p class=\"qtt-def\">A free resource, such as a checklist or ebook, offered in exchange for an email address.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-newsletter\"><h3>Newsletter<\/h3><p class=\"qtt-def\">A regular email sent to subscribers with news, tips or new posts.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-niche\"><h3>Niche<\/h3><p class=\"qtt-def\">The specific topic a blog focuses on, such as budget travel or home cooking.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-permalink\"><h3>Permalink<\/h3><p class=\"qtt-def\">The permanent web address of a single post or page.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-rss-feed\"><h3>RSS feed<\/h3><p class=\"qtt-also\">Also called: feed<\/p><p class=\"qtt-def\">A file that lists a site\u2019s latest posts so readers and apps can follow updates.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-tag\"><h3>Tag<\/h3><p class=\"qtt-def\">A label for specific details in posts, used to group related content.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><\/div><\/section>\n<section class=\"qtt-sec qtt-c6\" id=\"wordpress\"><h2>WordPress <span class=\"qtt-n\">12<\/span><\/h2><div class=\"qtt-grid\"><article class=\"qtt-card qtt-l1\" id=\"t-wordpress\"><h3>WordPress<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-def\">Free software that powers a large share of the world\u2019s websites and blogs.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-theme\"><h3>Theme<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-def\">A design package that controls how a WordPress site looks.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-plugin\"><h3>Plugin<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-def\">An add-on that gives a WordPress site new features, such as forms or SEO tools.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-block-editor\"><h3>Block editor<\/h3><p class=\"qtt-also\">Also called: Gutenberg<\/p><p class=\"qtt-def\">The WordPress editor that builds pages from blocks such as paragraphs, images and buttons.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-caching-plugin\"><h3>Caching plugin<\/h3><p class=\"qtt-def\">A plugin that saves ready-made copies of pages so the site loads faster.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l3\" id=\"t-child-theme\"><h3>Child theme<\/h3><p class=\"qtt-def\">A theme that inherits another theme\u2019s design so you can customise it safely.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Advanced<\/span><\/p><\/article><article class=\"qtt-card qtt-l3\" id=\"t-custom-post-type\"><h3>Custom post type<\/h3><p class=\"qtt-def\">A content type beyond posts and pages, such as products or recipes.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Advanced<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-dashboard\"><h3>Dashboard<\/h3><p class=\"qtt-also\">Also called: wp-admin<\/p><p class=\"qtt-def\">The admin area where you manage a WordPress site.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-media-library\"><h3>Media library<\/h3><p class=\"qtt-def\">Where WordPress stores your uploaded images, videos and files.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-page-vs-post\"><h3>Page vs post<\/h3><p class=\"qtt-def\">Pages hold timeless content like About; posts are dated articles that appear in the blog feed.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-shortcode\"><h3>Shortcode<\/h3><p class=\"qtt-def\">A short code word that adds a feature, such as a form or gallery, when placed in a post.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-widget\"><h3>Widget<\/h3><p class=\"qtt-def\">A small content box placed in a sidebar or footer area of a site.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><\/div><\/section>\n<section class=\"qtt-sec qtt-c7\" id=\"money\"><h2>Analytics and earning <span class=\"qtt-n\">11<\/span><\/h2><div class=\"qtt-grid\"><article class=\"qtt-card qtt-l1\" id=\"t-analytics\"><h3>Analytics<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-also\">Also called: web analytics<\/p><p class=\"qtt-def\">Tools and reports that show how many people visit a site and what they do.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-affiliate-marketing\"><h3>Affiliate marketing<span class=\"qtt-heart\" title=\"Common word\">&hearts;<\/span><\/h3><p class=\"qtt-def\">Earning a commission when readers buy through your links.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-click-through-rate\"><h3>Click-through rate<\/h3><p class=\"qtt-also\">Also called: CTR<\/p><p class=\"qtt-def\">The share of people who see a link or ad and click it.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-conversion\"><h3>Conversion<\/h3><p class=\"qtt-def\">When a visitor does what you want, such as subscribing or buying.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-cpc\"><h3>CPC<\/h3><p class=\"qtt-also\">Also called: cost per click<\/p><p class=\"qtt-def\">What an advertiser pays each time someone clicks their ad.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-display-ads\"><h3>Display ads<\/h3><p class=\"qtt-def\">Image or text ads shown on a website, often run by an ad network.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-pageviews\"><h3>Pageviews<\/h3><p class=\"qtt-def\">How many times pages were viewed.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l3\" id=\"t-rpm\"><h3>RPM<\/h3><p class=\"qtt-def\">Revenue per thousand pageviews, a common way to measure ad earnings.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Advanced<\/span><\/p><\/article><article class=\"qtt-card qtt-l2\" id=\"t-sessions\"><h3>Sessions<\/h3><p class=\"qtt-def\">Visits to a site. One session can include many pageviews.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Intermediate<\/span><\/p><\/article><article class=\"qtt-card qtt-l1\" id=\"t-sponsored-post\"><h3>Sponsored post<\/h3><p class=\"qtt-def\">Content a company pays a blog to publish, which should be clearly labelled.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Everyday<\/span><\/p><\/article><article class=\"qtt-card qtt-l3\" id=\"t-utm-tags\"><h3>UTM tags<\/h3><p class=\"qtt-also\">Also called: UTM parameters<\/p><p class=\"qtt-def\">Extra text added to a link so analytics can show where visits came from.<\/p><p class=\"qtt-foot\"><span class=\"qtt-lvl\">Advanced<\/span><\/p><\/article><\/div><\/section>\n<div class=\"qtt-faq\">\n<h2>SEO and blogging terms: frequently asked questions<\/h2>\n<h3>What are the most important SEO terms for beginners?<\/h3>\n<p>Start with SEO, keyword, search intent, ranking, organic traffic, title tag, meta description, backlink, internal link and sitemap. They cover how search engines find, understand and rank pages.<\/p>\n<h3>What is the difference between a backlink and an internal link?<\/h3>\n<p>A backlink comes from another website to yours. An internal link goes from one page on your own site to another. Both help search engines and readers find your content.<\/p>\n<h3>What is the difference between a WordPress page and a post?<\/h3>\n<p>Posts are dated articles that appear in your blog feed and categories. Pages hold timeless content such as About, Contact or a glossary like this one.<\/p>\n<h3>How do blogs make money?<\/h3>\n<p>Common ways are display ads, affiliate links, sponsored posts, selling your own products and growing an email newsletter.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home &rsaquo; SEO terms SEO Terms: 85 SEO, Blogging and WordPress Terms Explained Starting a blog or learning SEO? This glossary explains 85 SEO, blogging and WordPress terms in plain English, from keywords and backlinks to sitemaps, plugins and earning money from a site. Search for a word, pick a topic, or choose a level&#8230;.<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"normal","_kad_post_sidebar_id":"none","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"show","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-70395","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/pages\/70395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=70395"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/pages\/70395\/revisions"}],"predecessor-version":[{"id":70398,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/pages\/70395\/revisions\/70398"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=70395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}