{"id":11070,"date":"2010-02-04T20:12:03","date_gmt":"2010-02-04T14:42:03","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=11070"},"modified":"2020-04-24T15:02:05","modified_gmt":"2020-04-24T09:32:05","slug":"email-marketing-magic","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2010\/02\/email-marketing-magic\/","title":{"rendered":"5 Steps To Email Marketing Magic"},"content":{"rendered":"

Email marketing<\/strong> beginners frequently complain that the process of building a list and producing conversions seems mysterious or even magical to them. You may have images of marketing sorcerers waving their hands over popup windows and chanting incantations to spur sales.<\/p>\n

Once you get started though, you’ll find that the whole process is much more simple and straightforward than you may have imagined. With a little patience and thoughtfulness, you can make email marketing the most cost effective tool in your advertising arsenal.<\/p>\n

Step 1: Look Inside Yourself<\/h2>\n

First, you should spend some time thinking about your own motivations\u00a0for starting an email marketing campaign. What’s the basic direction\u00a0you want it to develop in? Is there some sort of action that you want\u00a0your messages to induce?<\/p>\n

You may be thinking you just want to build a\u00a0list and promote one product with it. And that can work out very well\u00a0for a lot of different types of products. But does that squander your\u00a0list-building work? Would you be better served by building your brand\u00a0over time?<\/p>\n

It’s not easy to build up trust, but once you do you can\u00a0build up to some really impressive conversion rates. Of course, that’s\u00a0usually quite difficult if you’re not sure exactly what your\u00a0recipients need. Which brings us to Step 2.<\/p>\n

Step 2: Understand Your World<\/h2>\n

Basic market research is essential. You have to develop a model of the \u00a0specific groups of people to whom your solution is appealing, and why\u00a0that is the case. What is the problem that your product solves for\u00a0them. Also keep in mind that markets are not homogeneous.<\/p>\n

Recent\u00a0studies have shown that even within specific geographic areas,\u00a0populations are increasingly diverse. The way to manage this is by\u00a0splitting up your lists into smaller segments based on the individual\u00a0traits that emerge over time. Modern newsletter software such as\u00a0ActiveCampaign’s Email Marketing software package makes this trivially\u00a0easy.<\/p>\n

Step 3: Conjure Your Shadow<\/h2>\n

The next step is developing a visual layout for your message. The\u00a0appearance of each message should be appropriate to the type of action\u00a0you’d like to see your recipients take. This sounds complex but is\u00a0pretty simple.<\/p>\n

Just think about a message that you hope will result in\u00a0getting the reader to click a link and arrive on your site. It will\u00a0only confuse the reader if they click through and find a website that\u00a0looks nothing like the email. You want there to be very little doubt\u00a0in the reader’s mind that they have landed at the right site.<\/p>\n

Step 4: Cast Your Spell<\/h2>\n

The type of content that you develop for your email messages should\u00a0also be consistent with your overarching strategy. One-off sales letters should be just that. They should be punchy, involving, and\u00a0focused. But if you’re taking a more long-term approach, then you need\u00a0to develop a little more nuance. Also consider that people will get\u00a0used to receiving a certain type of message from you over time.<\/p>\n

So,\u00a0for example, imagine you’ve been sending out a monthly newsletter for\u00a0a while with some industry-specific tips and information. You won’t\u00a0just want to throw a sales letter at your mailing list all of a\u00a0sudden. It won’t convert as well because it doesn’t fully leverage the\u00a0trust you’ve established. Instead, try to be consistent with your\u00a0format and to weave your promotional content into the informational\u00a0content.<\/p>\n

Step 5: Develop Your Grimoire<\/h2>\n

There are a lot of tricks that will end up being very specific to your\u00a0particular industry, market segment, and mailing list. For example,\u00a0you need to figure out how you can get most of your recipients to open\u00a0up and read the messages you send to them. That brings a lot of\u00a0different variables into play.<\/p>\n

Right away you should be thinking about\u00a0the headline. It has to give the reader a reason to open your message\u00a0and hear what you have to say. Essentially, the headline is an\u00a0advertisement for your advertisement.<\/p>\n

After the headline, the most important part of your message is\u00a0actually the first sentence. And it may not be for the reason that you’re thinking. You see, most email-reading interfaces display the\u00a0first 50 characters or so of your message as a kind of teaser for your\u00a0message. This is your hidden opportunity to really cement your\u00a0readers’ conviction that the message has something to offer them.<\/p>\n

One\u00a0final suggestion: don’t forget to look into the hours that readers in\u00a0your market segment will likely be ready to open up and read your\u00a0message.<\/p>\n

Finally, you should never hesitate to try new things with your email\u00a0campaign. The more you do, the more you’ll develop an understanding of\u00a0what works and what doesn’t. Over time, you’ll find that it all begins\u00a0to come naturally to you. Your email campaign becomes a natural\u00a0extension of your knowledge about what people need. You’ll be able to\u00a0implement viral\u00a0email marketing strategies. To an outsider, your tactics will look\u00a0like pure magic.<\/p>\n

Guest author David works for ActiveCampaign, Inc., developer of the industry\u00a0standard <\/em>Email\u00a0Marketing<\/em> software package, as well as enterprise solutions for\u00a0online surveys, web based helpdesks, and live support chat.
\n<\/em><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing beginners frequently complain that the process of building a list and producing conversions seems mysterious or even magical…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6],"tags":[44,49],"class_list":["post-11070","post","type-post","status-publish","format-standard","hentry","category-blogging","tag-guest-posts","tag-tutorials"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/11070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=11070"}],"version-history":[{"count":0,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/11070\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=11070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=11070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=11070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}