{"id":11836,"date":"2010-03-08T20:29:36","date_gmt":"2010-03-08T14:59:36","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=11836"},"modified":"2026-10-13T13:38:58","modified_gmt":"2026-10-13T08:08:58","slug":"attract-adsense-brand-advertisers","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/","title":{"rendered":"Above the Fold Ads: How to Place AdSense Ads in 2026"},"content":{"rendered":"<p>Ads that people see without scrolling usually earn more, which is why bloggers have always talked about <strong>above the fold ads<\/strong>. &#8220;Above the fold&#8221; is the part of the page visible as soon as it loads, before any scrolling. Back in 2010 the advice was to put an image ad there and use AdSense placement targeting to attract brand advertisers. A lot has changed since then, so here is how above-the-fold ad placement works in 2026, what still helps and what can now hurt you.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-64869\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/above-the-fold-ads-adsense-1024x538.webp\" alt=\"Above the fold ads in AdSense\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/above-the-fold-ads-adsense-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/above-the-fold-ads-adsense-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/above-the-fold-ads-adsense-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/above-the-fold-ads-adsense-768x403.webp 768w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/above-the-fold-ads-adsense.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> Keep one well-placed ad unit above the fold (for example under the post title or in the header area), make sure your content still starts on the first screen, and reserve space for the ad so the page doesn&#8217;t jump. Advertisers can no longer target your AdSense custom channels, so placement targeting won&#8217;t attract brand advertisers any more; good viewability does. Too many ads at the top can hurt your search rankings and break Google&#8217;s ad policies.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ae1e980a5541\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ae1e980a5541\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/#Brand_advertisers_vs_direct-response_advertisers\" >Brand advertisers vs direct-response advertisers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/#What_changed_since_2010\" >What changed since 2010<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/#How_to_place_above_the_fold_ads_in_2026\" >How to place above the fold ads in 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/#1_Use_one_strong_unit_not_three\" >1. Use one strong unit, not three<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/#2_Reserve_space_for_the_ad\" >2. Reserve space for the ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/#3_Use_responsive_ad_units\" >3. Use responsive ad units<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/#4_Allow_display_ads\" >4. Allow display ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/#5_Keep_pages_fast\" >5. Keep pages fast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/#6_Dont_hide_ads_but_dont_crowd_the_content\" >6. Don&#8217;t hide ads, but don&#8217;t crowd the content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/#What_to_avoid\" >What to avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/#Do_above_the_fold_ads_earn_more\" >Do above the fold ads earn more?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/#Can_I_still_use_AdSense_placement_targeting\" >Can I still use AdSense placement targeting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/attract-adsense-brand-advertisers\/#How_many_ads_can_I_put_above_the_fold\" >How many ads can I put above the fold?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Brand_advertisers_vs_direct-response_advertisers\"><\/span>Brand advertisers vs direct-response advertisers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are still two broad kinds of advertisers bidding for your ad space:<\/p>\n<ul>\n<li><strong>Direct-response advertisers<\/strong> want clicks and conversions. They usually pay per click (CPC).<\/li>\n<li><strong>Brand advertisers<\/strong> want to be seen. They often buy on impressions (CPM) or viewable impressions (vCPM) and prefer display and rich media ads in prominent positions.<\/li>\n<\/ul>\n<p>In 2010, publishers could make an ad unit visible to brand advertisers through AdSense placement targeting. Today almost all of this buying happens automatically through Google&#8217;s ad auction, where advertisers bid on audiences, topics and predicted viewability rather than picking your site&#8217;s ad slots by hand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_changed_since_2010\"><\/span>What changed since 2010<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-11840 alignnone\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/above-fold.png\" alt=\"above the fold ads area of a web page\" width=\"400\" height=\"175\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/above-fold.png 400w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/above-fold-300x131.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<ul>\n<li><strong>Placement targeting is gone.<\/strong> Google&#8217;s <a href=\"https:\/\/support.google.com\/adsense\/answer\/9193354?hl=en\" target=\"_blank\" rel=\"noopener\">AdSense Help on custom channels<\/a> now says advertisers can&#8217;t target custom channels; channels are only for your own reporting. The old &#8220;Show this channel to advertisers as an ad placement&#8221; checkbox no longer exists.<\/li>\n<li><strong>Viewability matters.<\/strong> Ads that are actually seen win more brand bids. An ad above the fold on a page people read is naturally more viewable.<\/li>\n<li><strong>Auto ads can place ads for you.<\/strong> Many sites now let <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2022\/12\/using-adsense-auto-ads\/\">AdSense Auto ads<\/a> choose positions, with manual units only where they matter most.<\/li>\n<li><strong>Google watches top-heavy pages.<\/strong> Google&#8217;s page layout signals and the Better Ads Standards discourage pages where ads push the content below the fold.<\/li>\n<li><strong>Layout shift counts.<\/strong> An ad that loads late and pushes the text down hurts your Cumulative Layout Shift score in Core Web Vitals.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_place_above_the_fold_ads_in_2026\"><\/span>How to place above the fold ads in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_one_strong_unit_not_three\"><\/span>1. Use one strong unit, not three<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One responsive unit under the post title or below the first paragraph usually beats several units stacked at the top. On mobile, the first screen is small; make sure the headline and the start of the article are still visible.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Reserve_space_for_the_ad\"><\/span>2. Reserve space for the ad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Give the ad container a minimum height so the text doesn&#8217;t jump when the ad loads. This keeps your layout stable and readers happy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_responsive_ad_units\"><\/span>3. Use responsive ad units<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/12\/new-google-adsense-smart-sizing-responsive-ads\/\">Responsive AdSense ads<\/a> resize to the screen and let both text and display ads compete, so brand display ads get a chance to win the slot.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Allow_display_ads\"><\/span>4. Allow display ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brand advertisers mostly use display and rich media formats. If you&#8217;ve restricted ad types in the past, check your settings so these ads can compete for the above-the-fold slot.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Keep_pages_fast\"><\/span>5. Keep pages fast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Load the <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2013\/06\/google-adsense-asynchronous-code\/\">AdSense code asynchronously<\/a> and keep the rest of the page light. Slow pages lose readers before the ad is even viewed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Dont_hide_ads_but_dont_crowd_the_content\"><\/span>6. Don&#8217;t hide ads, but don&#8217;t crowd the content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The original advice still holds: ads tucked away in the footer earn little. Just balance it: readers came for the content, and a page that opens with only ads will lose them, and their pageviews, quickly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_avoid\"><\/span>What to avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Placing ads so they look like navigation or download buttons (against AdSense policies).<\/li>\n<li>Covering content with large fixed ads on mobile.<\/li>\n<li>Asking visitors to click ads, or labelling them in misleading ways.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Do_above_the_fold_ads_earn_more\"><\/span>Do above the fold ads earn more?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Usually yes, because they are seen by more visitors and score better on viewability. Test with your own reports, since the best spot depends on your layout.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_still_use_AdSense_placement_targeting\"><\/span>Can I still use AdSense placement targeting?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. Advertisers can no longer target custom channels. Use channels to track how each ad position performs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_many_ads_can_I_put_above_the_fold\"><\/span>How many ads can I put above the fold?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There&#8217;s no fixed number, but your main content must be easy to find on the first screen. One ad unit is a safe choice.<\/p>\n<p><em>Originally written by guest author Amit Banerjee, who writes about blogging, WordPress and technology at Ampercent.com. Updated for 2026 by QuickOnlineTips.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ads that people see without scrolling usually earn more, which is why bloggers have always talked about above the fold&#8230;<\/p>\n","protected":false},"author":4,"featured_media":64869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[43],"tags":[13,44,49],"class_list":["post-11836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-adsense","tag-guest-posts","tag-tutorials"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/11836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=11836"}],"version-history":[{"count":3,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/11836\/revisions"}],"predecessor-version":[{"id":65356,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/11836\/revisions\/65356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/64869"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=11836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=11836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=11836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}