{"id":11961,"date":"2010-03-16T15:50:22","date_gmt":"2010-03-16T10:20:22","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=11961"},"modified":"2026-10-15T14:22:58","modified_gmt":"2026-10-15T08:52:58","slug":"godrej-gojiyo-secondlife-comes-to-india","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/godrej-gojiyo-secondlife-comes-to-india\/","title":{"rendered":"GoJiyo: Godrej&#8217;s Second Life-Style Virtual World for India"},"content":{"rendered":"<p><strong>GoJiyo<\/strong> was Godrej&#8217;s 3D virtual world for young Indians, launched in 2010 and pitched as India&#8217;s own version of Second Life. This article covers what GoJiyo was, how it worked, and which virtual worlds you can explore today if you are looking for that kind of experience.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-67271\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/gojiyo-2026-1024x538.webp\" alt=\"Godrej GoJiyo virtual world India\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/gojiyo-2026-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/gojiyo-2026-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/gojiyo-2026-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/gojiyo-2026-768x403.webp 768w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/gojiyo-2026.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> GoJiyo was a 3D online virtual world built by the Godrej Group in 2010 as a youth marketing platform. Users created an avatar, customised clothes and accessories, made friends and earned virtual rewards. If you want a similar experience today, Second Life is still running, and Roblox, Minecraft and VRChat are the most popular virtual worlds.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6afa115e7dc96\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6afa115e7dc96\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/godrej-gojiyo-secondlife-comes-to-india\/#What_Was_GoJiyo\" >What Was GoJiyo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/godrej-gojiyo-secondlife-comes-to-india\/#How_the_GoJiyo_Virtual_World_Worked\" >How the GoJiyo Virtual World Worked<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/godrej-gojiyo-secondlife-comes-to-india\/#GoJiyo_vs_Second_Life\" >GoJiyo vs Second Life<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/godrej-gojiyo-secondlife-comes-to-india\/#Virtual_Worlds_Like_GoJiyo_to_Try_Today\" >Virtual Worlds Like GoJiyo to Try Today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/godrej-gojiyo-secondlife-comes-to-india\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/godrej-gojiyo-secondlife-comes-to-india\/#Who_made_GoJiyo\" >Who made GoJiyo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/godrej-gojiyo-secondlife-comes-to-india\/#Was_GoJiyo_like_Second_Life\" >Was GoJiyo like Second Life?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/godrej-gojiyo-secondlife-comes-to-india\/#Is_Second_Life_still_available\" >Is Second Life still available?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/godrej-gojiyo-secondlife-comes-to-india\/#What_is_the_best_virtual_world_for_teenagers_today\" >What is the best virtual world for teenagers today?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Was_GoJiyo\"><\/span>What Was GoJiyo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In March 2010, Godrej announced GoJiyo with teaser promos promising &#8220;a world where flying, teleportation and time travel are routine&#8221;. A countdown on the site counted down to launch, and preregistration was open. It looked like a <a href=\"https:\/\/secondlife.com\/\" target=\"_blank\" rel=\"noopener\">Second Life<\/a> for India, and we wondered whether it would replace Second Life as the favourite virtual destination for Indian youth.<\/p>\n<p>Here is the original promo video for GoJiyo:<\/p>\n<p><div class=\"entry-content-asset videofit\"><iframe title=\"3D | Virtual Reality | Adventure | Gojiyo.com\" width=\"720\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/60FZIsv3cRg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_the_GoJiyo_Virtual_World_Worked\"><\/span>How the GoJiyo Virtual World Worked<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to launch coverage in the Indian marketing press, GoJiyo was built as an online activation platform for young people to engage with the Godrej brand. The main features were:<\/p>\n<ul>\n<li><strong>Avatars:<\/strong> you picked an avatar when you signed up and dressed it with clothes and accessories.<\/li>\n<li><strong>3D world:<\/strong> the world ran on the Unity 3D web player, which you installed to enter it.<\/li>\n<li><strong>Social features:<\/strong> you could link your profile to Facebook and get friend suggestions.<\/li>\n<li><strong>Rewards:<\/strong> virtual rewards, with plans to link them to the real world.<\/li>\n<\/ul>\n<p>It was an ambitious idea for an Indian brand in 2010, when most marketing still meant TV ads and banner campaigns. Not everyone was impressed, and some advertising professionals criticised the early graphics and customisation as basic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"GoJiyo_vs_Second_Life\"><\/span>GoJiyo vs Second Life<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Second Life, from Linden Lab, was the best-known virtual world of the time. We covered it often, from <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/10\/second-life-virtual-world-tops-one-million-residents\/\">Second Life passing one million residents<\/a> to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/12\/anshe-chung-is-first-virtual-world-millionaire-on-second-life\/\">Anshe Chung, the first virtual world millionaire<\/a>, and its <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/09\/metacard-virtual-l-credit-card-for-second-life\/\">Linden Dollar economy<\/a>.<\/p>\n<ul>\n<li><strong>Purpose:<\/strong> Second Life is an open world built by its users. GoJiyo was a branded world created to market Godrej to young people.<\/li>\n<li><strong>Audience:<\/strong> Second Life is global, while GoJiyo focused on India.<\/li>\n<li><strong>Access:<\/strong> Second Life uses a downloadable viewer. GoJiyo ran in the browser through the Unity plugin, which browsers no longer support.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Virtual_Worlds_Like_GoJiyo_to_Try_Today\"><\/span>Virtual Worlds Like GoJiyo to Try Today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Browser plugins like the Unity web player are gone, but virtual worlds are bigger than ever. These are the main options:<\/p>\n<ul>\n<li><a href=\"https:\/\/secondlife.com\/\" target=\"_blank\" rel=\"noopener\">Second Life<\/a>: still running, with user-created places, events and a virtual economy. Best for adults who want an open social world.<\/li>\n<li><a href=\"https:\/\/www.roblox.com\/\" target=\"_blank\" rel=\"noopener\">Roblox<\/a>: millions of user-made games and worlds, very popular with kids and teens. Brands now build their own Roblox experiences, much like Godrej did with GoJiyo.<\/li>\n<li><a href=\"https:\/\/www.minecraft.net\/\" target=\"_blank\" rel=\"noopener\">Minecraft<\/a>: build anything, alone or on multiplayer servers.<\/li>\n<li><a href=\"https:\/\/hello.vrchat.com\/\" target=\"_blank\" rel=\"noopener\">VRChat<\/a>: social virtual world with custom avatars, playable on PC or in VR headsets.<\/li>\n<\/ul>\n<p>For children, check each platform&#8217;s age rules and turn on parental controls before they start.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Who_made_GoJiyo\"><\/span>Who made GoJiyo?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GoJiyo was created by the Godrej Group in India in 2010 as a 3D virtual world and youth marketing platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Was_GoJiyo_like_Second_Life\"><\/span>Was GoJiyo like Second Life?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, in spirit. Both let you create an avatar and explore a 3D world with other people, but GoJiyo was a branded world aimed at Indian youth.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_Second_Life_still_available\"><\/span>Is Second Life still available?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. Second Life is still online and free to join, with optional paid membership.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_best_virtual_world_for_teenagers_today\"><\/span>What is the best virtual world for teenagers today?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Roblox and Minecraft are the most popular with teens. Both offer parental controls.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GoJiyo was Godrej&#8217;s 3D virtual world for young Indians, launched in 2010 and pitched as India&#8217;s own version of Second&#8230;<\/p>\n","protected":false},"author":4,"featured_media":67271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[24],"class_list":["post-11961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-india"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/11961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=11961"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/11961\/revisions"}],"predecessor-version":[{"id":67274,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/11961\/revisions\/67274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/67271"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=11961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=11961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=11961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}