{"id":1292,"date":"2006-05-23T13:16:50","date_gmt":"2006-05-23T07:46:50","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/2006\/05\/google-mini-fridge-gift-for-top-google-adwords-users\/"},"modified":"2026-10-15T14:09:07","modified_gmt":"2026-10-15T08:39:07","slug":"google-mini-fridge-gift-for-top-google-adwords-users","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2006\/05\/google-mini-fridge-gift-for-top-google-adwords-users\/","title":{"rendered":"Google Mini Fridge: The &#8220;Cooler Thinking&#8221; Gift for Top AdWords Advertisers"},"content":{"rendered":"<p>The <strong>Google mini fridge<\/strong> was a small branded cooler that Google sent as a thank-you gift to some of its biggest AdWords advertisers in 2006. This article covers what the gift was, why advertisers received it, and how Google thanks its advertisers and publishers today.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-67210\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/google-mini-fridge-2026-1024x538.webp\" alt=\"Google mini fridge AdWords gift card\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/google-mini-fridge-2026-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/google-mini-fridge-2026-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/google-mini-fridge-2026-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/google-mini-fridge-2026-768x403.webp 768w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/google-mini-fridge-2026.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> In 2006 Google sent top AdWords advertisers a mini fridge branded &#8220;Google AdWords &#8211; Cooler Thinking&#8221;. It was not a store product; it was a gift for big accounts and milestones. AdWords is now called Google Ads, and there is no gift program you can sign up for.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad3334716296\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad3334716296\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/05\/google-mini-fridge-gift-for-top-google-adwords-users\/#What_the_Google_mini_fridge_was\" >What the Google mini fridge was<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/05\/google-mini-fridge-gift-for-top-google-adwords-users\/#Why_advertisers_got_it\" >Why advertisers got it<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/05\/google-mini-fridge-gift-for-top-google-adwords-users\/#Google_gifts_in_the_AdSense_and_AdWords_era\" >Google gifts in the AdSense and AdWords era<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/05\/google-mini-fridge-gift-for-top-google-adwords-users\/#Is_the_Google_mini_fridge_still_around\" >Is the Google mini fridge still around?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/05\/google-mini-fridge-gift-for-top-google-adwords-users\/#Get_more_from_Google_Ads_instead\" >Get more from Google Ads instead<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/05\/google-mini-fridge-gift-for-top-google-adwords-users\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/05\/google-mini-fridge-gift-for-top-google-adwords-users\/#Who_got_the_Google_mini_fridge\" >Who got the Google mini fridge?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/05\/google-mini-fridge-gift-for-top-google-adwords-users\/#Can_I_buy_a_Google_mini_fridge\" >Can I buy a Google mini fridge?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/05\/google-mini-fridge-gift-for-top-google-adwords-users\/#Does_Google_still_send_gifts_to_advertisers\" >Does Google still send gifts to advertisers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/05\/google-mini-fridge-gift-for-top-google-adwords-users\/#What_was_written_on_the_fridge\" >What was written on the fridge?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_the_Google_mini_fridge_was\"><\/span>What the Google mini fridge was<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google had already sent <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2005\/12\/google-adsense-christmas-gifts-for-publishers\/\">Christmas gifts to top AdSense publishers<\/a> in 2005. In 2006 it was the advertisers&#8217; turn: a <strong>mini Google fridge<\/strong> gifted to top Google AdWords users.<\/p>\n<p><img decoding=\"async\" class=\"alignright size-full wp-image-2577\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/google-fridge.jpg\" alt=\"Google AdWords mini fridge gift\" width=\"149\" height=\"238\" \/><\/p>\n<p>The buzz started at the Digital Point forums, where advertisers began posting that they had received a mini fridge from Google titled <strong>Google AdWords &#8211; Cooler Thinking<\/strong>. The pun was the point: AdWords wanted to be seen as the cooler way to think about advertising.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_advertisers_got_it\"><\/span>Why advertisers got it<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A Google Fridge blog run by the team at Palo Alto Software explained why they received one:<\/p>\n<blockquote><p>&#8220;we were very happy today to receive a nice little gift from our friends down at Google today the Google Fridge (AKA: The Cooler). Actually it&#8217;s quite an honor to receive this newest addition to our development team. It was gifted to us because we hit <strong>our millionth PPC lead through AdWords<\/strong>.&#8221;<\/p><\/blockquote>\n<p>So the fridge was a reward for big spenders and milestones, not something anyone could buy or request.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_gifts_in_the_AdSense_and_AdWords_era\"><\/span>Google gifts in the AdSense and AdWords era<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The mini fridge was one of several gifts Google sent in those years. QOT covered many of them as they arrived, including a <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/11\/google-gifts-digital-photo-frame-to-top-adsense-publishers\/\">digital photo frame for top AdSense publishers<\/a> and <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/12\/google-gifts-usb-memory-cards-to-adsense-publishers\/\">USB memory cards for AdSense publishers<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_the_Google_mini_fridge_still_around\"><\/span>Is the Google mini fridge still around?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google no longer runs the 2006 fridge giveaway, and it was never a store product. Things have also changed on Google&#8217;s side:<\/p>\n<ul>\n<li><strong>AdWords is now Google Ads.<\/strong> Google renamed the platform in 2018.<\/li>\n<li><strong>There is no gift program to join.<\/strong> Google has never published criteria for these gifts.<\/li>\n<li><strong>Branded merchandise is sold online.<\/strong> If you just want Google-branded items, the <a href=\"https:\/\/shop.merch.google\/\" target=\"_blank\" rel=\"noopener\">Google Merchandise Store<\/a> sells clothing, bags and accessories.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Get_more_from_Google_Ads_instead\"><\/span>Get more from Google Ads instead<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A fridge is fun, but results matter more. If you advertise on <a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>, make the most of free features such as <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/adwords-exposure-with-sitelinks-product-extensions\/\">sitelinks and shopping ads<\/a> to get more exposure for the same budget.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Who_got_the_Google_mini_fridge\"><\/span>Who got the Google mini fridge?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Top Google AdWords advertisers in 2006, including Palo Alto Software, which said it got one for reaching its millionth pay-per-click lead through AdWords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_buy_a_Google_mini_fridge\"><\/span>Can I buy a Google mini fridge?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. It was a gift for advertisers, not a store product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_Google_still_send_gifts_to_advertisers\"><\/span>Does Google still send gifts to advertisers?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There is no public gift program. Any gifts are at Google&#8217;s choice, so focus on results in Google Ads instead.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_was_written_on_the_fridge\"><\/span>What was written on the fridge?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It was branded &#8220;Google AdWords &#8211; Cooler Thinking&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Google mini fridge was a small branded cooler that Google sent as a thank-you gift to some of its&#8230;<\/p>\n","protected":false},"author":4,"featured_media":67210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3,43],"tags":[],"class_list":["post-1292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-advertising"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/1292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=1292"}],"version-history":[{"count":2,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/1292\/revisions"}],"predecessor-version":[{"id":67218,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/1292\/revisions\/67218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/67210"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=1292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=1292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=1292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}