{"id":13528,"date":"2010-06-16T20:45:43","date_gmt":"2010-06-16T15:15:43","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=13528"},"modified":"2026-10-28T13:34:50","modified_gmt":"2026-10-28T08:04:50","slug":"about-article-marketing","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/","title":{"rendered":"Article Marketing in 2026: What Still Works (and What Doesn&#8217;t)"},"content":{"rendered":"<p>What is <strong>article marketing<\/strong>, and does it still work? In 2010 guest author Thomas Oppong explained how to submit blog posts to article directories like EzineArticles for traffic and links. Google&#8217;s Panda update in 2011 hit those directories hard, and the old tactic of mass-submitting articles for backlinks now risks a penalty. But the core idea, publishing your expertise where readers already are, still works in 2026. Here&#8217;s how to do it today.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-64340\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/article-marketing-2026-1024x538.webp\" alt=\"Article marketing in 2026\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/article-marketing-2026-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/article-marketing-2026-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/article-marketing-2026-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/article-marketing-2026-768x403.webp 768w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/article-marketing-2026.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> Skip article directories. Modern article marketing means publishing original articles on your own site first, then writing guest posts for respected sites in your niche, republishing selected posts on Medium or LinkedIn with a canonical link back to the original, contributing to industry publications and newsletters, and promoting everything through email and social media.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ae1cc282f531\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ae1cc282f531\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#What_happened_to_article_directories\" >What happened to article directories?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#Article_marketing_that_works_in_2026\" >Article marketing that works in 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#1_Publish_on_your_own_site_first\" >1. Publish on your own site first<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#2_Write_guest_posts_for_respected_sites\" >2. Write guest posts for respected sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#3_Republish_with_a_canonical_link\" >3. Republish with a canonical link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#4_Contribute_to_industry_publications\" >4. Contribute to industry publications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#5_Write_a_great_author_bio\" >5. Write a great author bio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#Back_articles_up_with_facts_and_figures\" >Back articles up with facts and figures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#6_Repurpose_articles_into_other_formats\" >6. Repurpose articles into other formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#7_Track_what_works\" >7. Track what works<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#What_to_avoid\" >What to avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#Is_article_marketing_dead\" >Is article marketing dead?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#Will_republishing_my_article_cause_duplicate_content_problems\" >Will republishing my article cause duplicate content problems?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#Can_article_writing_still_make_money\" >Can article writing still make money?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/06\/about-article-marketing\/#Do_guest_post_links_help_SEO\" >Do guest post links help SEO?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_happened_to_article_directories\"><\/span>What happened to article directories?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Article directories let anyone publish articles with a link in the author box. Marketers flooded them with low-quality, spun content to build backlinks. Google&#8217;s Panda update (2011) and later link spam policies devalued them, and most big directories have since faded. Google now treats keyword-rich links in widely distributed articles as link spam.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Article_marketing_that_works_in_2026\"><\/span>Article marketing that works in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Publish_on_your_own_site_first\"><\/span>1. Publish on your own site first<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Thomas&#8217;s first tip still stands: post the original on your blog so search engines see you as the source. Your site is the only platform you fully control.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Write_guest_posts_for_respected_sites\"><\/span>2. Write guest posts for respected sites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Offer original, high-quality articles to sites your audience reads. Aim for exposure and credibility, not just a link. Guest author Paul McCarthy found this works best in competitive niches: rather than relying on directories, he went straight to high-profile sites in his niche that accepted contributions, and leveraged their audience. The bar is higher, so send articles that are genuinely useful to that site&#8217;s readers, run well past 500 words, keep self-promotional and affiliate links out of the body, and are carefully proofread. Read our <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2008\/08\/guest-blogging-secrets\/\">guest blogging tips<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Republish_with_a_canonical_link\"><\/span>3. Republish with a canonical link<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Platforms like <a href=\"https:\/\/medium.com\/\" target=\"_blank\" rel=\"noopener\">Medium<\/a> (using its import tool) and LinkedIn articles reach new readers. Add a note and canonical link pointing to the original where the platform supports it, and republish only some posts, ideally after the original is indexed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Contribute_to_industry_publications\"><\/span>4. Contribute to industry publications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many trade magazines, newsletters and news sites accept expert contributor articles. These build authority and can bring referral traffic and natural mentions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Write_a_great_author_bio\"><\/span>5. Write a great author bio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Thomas called signatures important, and he was right. A short bio with who you are, what you help with and one link to a relevant page or free resource works best. Make it about the reader, not you. Paul McCarthy&#8217;s example: &#8220;Paul used to run a hosting company and now blogs about making money online&#8221; gets few clicks, while a bio that promises a specific benefit (&#8220;Get my free five-step checklist for &#8230;&#8221;) can get many times more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Back_articles_up_with_facts_and_figures\"><\/span>Back articles up with facts and figures<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First-hand data and results are what make an article stand out, and they are exactly what Google&#8217;s &#8220;experience&#8221; guidance rewards. Paul reported generating 280 new leads in one month from 10 articles placed with 8 publishers. Share real numbers, screenshots and examples from your own work.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Repurpose_articles_into_other_formats\"><\/span>6. Repurpose articles into other formats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Turn one article into a newsletter issue, a LinkedIn post, a short video, a Pinterest pin and a carousel. Same idea, many audiences.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Track_what_works\"><\/span>7. Track what works<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use UTM links and Google Analytics to see which publications and platforms send engaged visitors and subscribers, then focus on those. Track every article: if a site sends only 10 to 20 visitors per article, your time is better spent elsewhere, while one that reliably sends hundreds is worth writing for again.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_avoid\"><\/span>What to avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Submitting the same article to dozens of low-quality sites.<\/li>\n<li>Spun or mass-produced AI articles.<\/li>\n<li>Keyword-stuffed anchor text in author bios.<\/li>\n<li>Paying for &#8220;guest posts&#8221; on link farms.<\/li>\n<\/ul>\n<p>Combining articles with news? See our <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/04\/improve-press-releases\/\">press release tips<\/a> and this guide to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/01\/article-marketing-and-press-releases\/\">article marketing and press releases<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Is_article_marketing_dead\"><\/span>Is article marketing dead?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Article directory marketing is. Publishing expert articles on your site, on reputable sites and on platforms like Medium or LinkedIn is very much alive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Will_republishing_my_article_cause_duplicate_content_problems\"><\/span>Will republishing my article cause duplicate content problems?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not if you publish on your site first and use a canonical link or clear &#8220;originally published at&#8221; note on the copy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_article_writing_still_make_money\"><\/span>Can article writing still make money?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, indirectly. Articles on respected sites bring targeted readers to your site and email list, where you can sell products, services or affiliate offers. Track which publications convert best.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_guest_post_links_help_SEO\"><\/span>Do guest post links help SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Editorial links from relevant, respected sites can help. Links in mass-produced guest posts can hurt.<\/p>\n<p><em>Originally written by guest author Thomas Oppong, who blogged about internet tips, blogging resources and tools for publishers. Includes material originally written by guest author Paul McCarthy, an internet marketer. Updated for 2026 by QuickOnlineTips.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is article marketing, and does it still work? In 2010 guest author Thomas Oppong explained how to submit blog&#8230;<\/p>\n","protected":false},"author":4,"featured_media":64340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6],"tags":[44,49],"class_list":["post-13528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-guest-posts","tag-tutorials"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/13528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=13528"}],"version-history":[{"count":2,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/13528\/revisions"}],"predecessor-version":[{"id":68485,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/13528\/revisions\/68485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/64340"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=13528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=13528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=13528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}