{"id":14417,"date":"2010-08-05T14:12:56","date_gmt":"2010-08-05T08:42:56","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=14417"},"modified":"2026-10-12T12:13:18","modified_gmt":"2026-10-12T06:43:18","slug":"build-list-with-facebook","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/","title":{"rendered":"How to Build Your Email List with Facebook (2026)"},"content":{"rendered":"<p>Facebook followers are great, but you don&#8217;t own them: one algorithm change and your reach drops. An email list is yours. Here is how to <strong>build your email list with Facebook<\/strong> by turning followers into subscribers. Guest author Indu Priya explained the 2010 method, a custom FBML &#8220;subscribe&#8221; tab on your Page. FBML is long gone, but Facebook now has better built-in tools for collecting signups.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-64324\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/email-list-facebook-1024x538.webp\" alt=\"Build your email list with Facebook\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/email-list-facebook-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/email-list-facebook-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/email-list-facebook-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/email-list-facebook-768x403.webp 768w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/email-list-facebook.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> Add a <strong>Sign Up<\/strong> call-to-action button to your Facebook Page linked to your signup page, pin a post promoting a free lead magnet, ask Group members for their email (with consent) in membership questions, mention your newsletter in videos and Reels, and use Meta <strong>lead ads<\/strong> with an instant form that sends contacts to your email service.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aec2c103c31a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aec2c103c31a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#Why_move_Facebook_fans_to_email\" >Why move Facebook fans to email?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#8_ways_to_build_your_email_list_with_Facebook\" >8 ways to build your email list with Facebook<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#1_Add_a_Sign_Up_button_to_your_Page\" >1. Add a Sign Up button to your Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#2_Offer_a_lead_magnet\" >2. Offer a lead magnet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#3_Pin_a_signup_post\" >3. Pin a signup post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#4_Use_Group_membership_questions\" >4. Use Group membership questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#5_Mention_it_in_videos_and_Reels\" >5. Mention it in videos and Reels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#6_Run_lead_ads\" >6. Run lead ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#7_Promote_with_regular_posts\" >7. Promote with regular posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#8_Run_a_compliant_giveaway\" >8. Run a compliant giveaway<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#What_happened_to_FBML_subscribe_tabs\" >What happened to FBML subscribe tabs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#Keep_subscribers_once_you_have_them\" >Keep subscribers once you have them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#Can_I_export_emails_from_my_Facebook_followers\" >Can I export emails from my Facebook followers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#Are_Facebook_lead_ads_worth_it\" >Are Facebook lead ads worth it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/build-list-with-facebook\/#Do_I_need_a_privacy_policy\" >Do I need a privacy policy?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_move_Facebook_fans_to_email\"><\/span>Why move Facebook fans to email?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Organic Page reach is often a small fraction of your followers.<\/li>\n<li>Email lets you reach subscribers directly, whenever you choose.<\/li>\n<li>Subscribers usually convert to customers far better than social followers.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"8_ways_to_build_your_email_list_with_Facebook\"><\/span>8 ways to build your email list with Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Add_a_Sign_Up_button_to_your_Page\"><\/span>1. Add a Sign Up button to your Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Edit your Page&#8217;s action button and choose <strong>Sign up<\/strong>, linking to a landing page with your signup form. It appears prominently on your Page on desktop and mobile.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Offer_a_lead_magnet\"><\/span>2. Offer a lead magnet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People subscribe for something useful: a checklist, template, mini-course or discount. Make it specific to your audience&#8217;s biggest problem.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Pin_a_signup_post\"><\/span>3. Pin a signup post<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Create an eye-catching post or short video about your lead magnet and pin it to the top of your Page so every visitor sees it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Use_Group_membership_questions\"><\/span>4. Use Group membership questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you run a Facebook Group, add a membership question asking for an email address, with a clear note that they&#8217;ll receive your newsletter and can unsubscribe anytime. Only add people who opt in.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Mention_it_in_videos_and_Reels\"><\/span>5. Mention it in videos and Reels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>End tutorials and live streams with a reminder about your free resource and where to get it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Run_lead_ads\"><\/span>6. Run lead ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meta lead ads show an instant form pre-filled with the user&#8217;s details, so signing up takes two taps. Connect the form to your email service through Meta&#8217;s integrations or a tool like Zapier, and include a link to your privacy policy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Promote_with_regular_posts\"><\/span>7. Promote with regular posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Share the value of your newsletter occasionally: a snippet from a recent issue or results subscribers achieved. Don&#8217;t make every post a pitch.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Run_a_compliant_giveaway\"><\/span>8. Run a compliant giveaway<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A giveaway can attract signups, but follow Meta&#8217;s promotion rules and avoid like-gating. See how to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/running-successful-blog-contest\/\">run a successful contest<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happened_to_FBML_subscribe_tabs\"><\/span>What happened to FBML subscribe tabs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2010 you could add a &#8220;Static FBML&#8221; tab to show a squeeze page on your Fan Page. Facebook retired FBML in 2011 and later removed custom Page tabs for most Pages, which is why the call-to-action button and lead ads are now the main options.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_subscribers_once_you_have_them\"><\/span>Keep subscribers once you have them<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Send a welcome email immediately with the lead magnet.<\/li>\n<li>Deliver useful content regularly, not just promotions.<\/li>\n<li>Use a reputable email service with proper authentication. See our <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/03\/email-marketing-tips\/\">email marketing tips<\/a>.<\/li>\n<\/ul>\n<p>For more growth ideas, read how to <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/09\/explode-facebook-fan-base\/\">grow your Facebook fan base<\/a> and our <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/07\/list-building-secrets\/\">list building tips<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_export_emails_from_my_Facebook_followers\"><\/span>Can I export emails from my Facebook followers?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. Facebook doesn&#8217;t share followers&#8217; emails. People must sign up themselves through a form or lead ad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Are_Facebook_lead_ads_worth_it\"><\/span>Are Facebook lead ads worth it?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>They often have low cost per lead because signup is so easy, but follow up quickly so new subscribers remember you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_I_need_a_privacy_policy\"><\/span>Do I need a privacy policy?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. Lead ads require one, and privacy laws expect you to explain how you&#8217;ll use email addresses.<\/p>\n<p><em>Originally written by guest author Indu Priya, an online marketer. Updated for 2026 by QuickOnlineTips.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook followers are great, but you don&#8217;t own them: one algorithm change and your reach drops. An email list is&#8230;<\/p>\n","protected":false},"author":4,"featured_media":64324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[111],"tags":[44,49],"class_list":["post-14417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-guest-posts","tag-tutorials"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/14417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=14417"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/14417\/revisions"}],"predecessor-version":[{"id":64325,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/14417\/revisions\/64325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/64324"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=14417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=14417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=14417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}