{"id":14699,"date":"2010-08-18T16:54:14","date_gmt":"2010-08-18T11:24:14","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=14699"},"modified":"2023-01-06T15:57:05","modified_gmt":"2023-01-06T10:27:05","slug":"influence-social-media-influencers","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/influence-social-media-influencers\/","title":{"rendered":"How to Influence Social Media Influencers"},"content":{"rendered":"

Looking to build influence on your blog\/website? The best way is a quick path to the heart of the influencers themselves. Influencers will promote your content and the adoring masses will likely give it a strong shot at adoption due to the influencer\u2019s reputation.<\/p>\n

However, if you go about this process incorrectly, it\u2019s likely that much of your effort will be wasted and you\u2019ll see no ROI trying to appeal to the internet\u2019s power players.<\/p>\n

Picking the Correct Influencer<\/h2>\n

Firstly, when evaluating who you\u2019d like to reach, establish some metrics for whether or not they qualify for a dedicated effort:<\/p>\n

    \n
  1. Is their audience your audience?<\/strong> Even though you may like what they have to say, does that directly mean that their entire audience will like what you have to say? Even if you reach this person, if their audience hates what you say, all you have are little numbers on a Google Analytics account, and likely, a bounce rate that\u2019s pretty large.<\/li>\n
  2. What\u2019s their true influence?<\/strong> Followers aren\u2019t a good (or even decent) measure of true influence on the web. Thankfully, we now have other tools that can more accurately measure true reach,\u00a0such as\u00a0Klout. Klout is a great way to assess how engaged a given user\u2019s Twitter following is with their stream.<\/li>\n
  3. What\u2019s their history of retweeting content?<\/strong> Look at their stream history. If they\u2019re a true influencers, they\u2019re getting pitched repeatedly. Occasionally, you should see that they should tweet out something that looks like it was pitched to them, such as a \u201cTop X Person\u201d list they were included on. If you don\u2019t see any of this, there\u2019s a stronger chance that they won\u2019t tweet out your content when you pitch it to them.<\/li>\n
  4. Can you find their e-mail?<\/strong> I\u2019ve found that when you can\u2019t find the influencer\u2019s e-mail and have to contact them through other avenues like Twitter, the chance of success drops dramatically. Twitter is less personal and these influencers feel less need to respond to many of the tweets directed at them.<\/li>\n<\/ol>\n

    If you\u2019ve evaluated the above, and said influencer passes all four metrics – congratulations, you\u2019ve got yourself someone worth targeting. Thankfully, reaching and appealing to these influencers isn\u2019t as hard as you\u2019d think. In fact, it\u2019s downright easy.<\/p>\n

    How to Reach an Influencer<\/h2>\n

    Here\u2019s what you should do:<\/p>\n

      \n
    1. Create a content piece that directly addresses something they wrote.<\/strong> Respond to it \u2013 this can even sometimes be negative and get a response, but I wouldn\u2019t recommend it.<\/li>\n
    2. Find some way to stroke their ego. <\/strong>Call them the greatest X or Y or J, or cite something they wrote and say how incredibly awesome it was. Of course, doing this honestly is the best path to success. Acting through text may be easier than acting with words, but nonetheless, it\u2019s still acting.<\/li>\n
    3. Create something superbly awesome that they\u2019ll love.<\/strong> I don\u2019t recommend this path, but it can work as well. If you just know that they\u2019ll love it and their audience will love it, it\u2019s worth sending a pitch as well. But save these up \u2013 do it too often and you\u2019ll just look like an RT hungry glutton<\/li>\n
    4. To increase the likelihood of success, target multiple influencers with one post.<\/strong> Create a \u201cbest marketers\u201d or \u201cbest bloggers\u201d post. This is fairly generic, though, so try to be a bit more creative. \u201cBest Writers on the Internet\u201d has a little more snap than bloggers because it has a stronger connotation. Or \u201cThe Best 25 Under 25 Bloggers\u201d. Or something else \u2013 these are just a few ideas to nichify your bigger, wider-reaching content post.<\/li>\n
    5. Make it good.<\/strong> Yes, most of the above steps are rather simple to do. These posts don\u2019t have to be overly creative or sexy, but they do need to be good. Make sure it reads well. And, of course, if you create a post that only strokes the ego of the poster and does nothing else significant, you don\u2019t have much chance of converting the influencer\u2019s tribe into a reader or user of yours.<\/li>\n
    6. Reach out with an e-mail. <\/strong>Once you\u2019ve created the content, reach out with an e-mail blast. The subject doesn\u2019t matter too much unless you completely butcher it. Try and be slightly informal and light-hearted. Kindness helps! Throw another compliment the influencer\u2019s way and then supply the post URL. These are busy people, so don\u2019t go too in-depth or risk losing their attention.<\/li>\n<\/ol>\n

      It\u2019s that simple. The tweets and the content and the love will start pouring in. Most importantly, have fun and be authentic! You assuredly have some influencers whose content your respect \u2013 pick from them those most likely to tweet out your content, and you\u2019ve got a content piece people are assuredly going to read!<\/p>\n

      Guest post by Ross Hudgens is the Marketing Manager at <\/em>Billy.com<\/em>, an online saving\u2019s club. He loves offering tips for how to succeed on the internet.
      \n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

      Looking to build influence on your blog\/website? The best way is a quick path to the heart of the influencers…<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6,111],"tags":[44],"class_list":["post-14699","post","type-post","status-publish","format-standard","hentry","category-blogging","category-social-media","tag-guest-posts"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/14699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=14699"}],"version-history":[{"count":0,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/14699\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=14699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=14699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=14699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}