{"id":14807,"date":"2010-08-23T22:55:26","date_gmt":"2010-08-23T17:25:26","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=14807"},"modified":"2026-10-21T15:16:29","modified_gmt":"2026-10-21T09:46:29","slug":"use-twitter-to-promote-business","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/use-twitter-to-promote-business\/","title":{"rendered":"How to Use X (Twitter) to Promote Your Business in 2026"},"content":{"rendered":"<p>Can you still <strong>use X to promote your business<\/strong>? Yes. Twitter became X in 2023, posts are no longer limited to 140 characters, and the feed is now driven heavily by an algorithm, but the platform remains one of the fastest ways to reach customers, journalists and partners in real time. Our 2010 guest author&#8217;s main lesson still holds: people should see you as someone who is there to build relationships, not just to sell.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-67776\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/use-x-twitter-promote-business-2026-1024x538.webp\" alt=\"Megaphone promoting a business on X (Twitter)\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/use-x-twitter-promote-business-2026-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/use-x-twitter-promote-business-2026-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/use-x-twitter-promote-business-2026-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/use-x-twitter-promote-business-2026-768x403.webp 768w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/use-x-twitter-promote-business-2026.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> To use X to promote your business, set up a clear branded profile with a matching handle, logo, bio and pinned post; follow and talk to people in your niche; post useful content several times a week, mixing tips, behind-the-scenes posts, images and short videos with occasional offers; reply quickly to mentions; link your X profile from your website and emails; and track link clicks and conversions so you know what works.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af45cd2bca45\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af45cd2bca45\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/use-twitter-to-promote-business\/#1_Set_up_a_business_profile_that_converts\" >1. Set up a business profile that converts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/use-twitter-to-promote-business\/#2_Build_a_relevant_audience\" >2. Build a relevant audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/use-twitter-to-promote-business\/#3_What_to_post_when_you_use_X_to_promote_your_business\" >3. What to post when you use X to promote your business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/use-twitter-to-promote-business\/#4_Engage_and_provide_customer_service\" >4. Engage and provide customer service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/use-twitter-to-promote-business\/#5_Track_your_links_and_results\" >5. Track your links and results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/use-twitter-to-promote-business\/#6_Use_tools_and_ads_wisely\" >6. Use tools and ads wisely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/use-twitter-to-promote-business\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/use-twitter-to-promote-business\/#Is_X_still_good_for_promoting_a_business_in_2026\" >Is X still good for promoting a business in 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/use-twitter-to-promote-business\/#How_often_should_a_business_post_on_X\" >How often should a business post on X?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/use-twitter-to-promote-business\/#Should_my_business_pay_for_X_Premium\" >Should my business pay for X Premium?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/use-twitter-to-promote-business\/#Can_I_automate_my_X_account\" >Can I automate my X account?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Set_up_a_business_profile_that_converts\"><\/span>1. Set up a business profile that converts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Handle:<\/strong> match your business name, as the original article advised (for example a company called &#8220;dataentryforall&#8221; should be @dataentryforall).<\/li>\n<li><strong>Profile photo and header:<\/strong> use your logo or a clear headshot, and a header image that shows what you do.<\/li>\n<li><strong>Bio:<\/strong> say who you help and how in one line, and add your website link.<\/li>\n<li><strong>Pinned post:<\/strong> pin your best offer, guide or introduction so new visitors see it first.<\/li>\n<li><strong>Consider verification:<\/strong> X offers paid verification options for individuals and organizations; decide whether the cost makes sense for your brand.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"2_Build_a_relevant_audience\"><\/span>2. Build a relevant audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Add an X follow link to your website, blog, email signature and other social profiles.<\/li>\n<li>Put your @handle on business cards, packaging and in-store signage.<\/li>\n<li>Use X search to find people talking about your industry, products or the problems you solve, and follow the relevant ones.<\/li>\n<li>Join conversations with helpful replies rather than mass-following. As the original author found, follow-back &#8220;adder&#8221; tools give poor results, and aggressive automation can get accounts restricted today.<\/li>\n<li>Create lists of customers, partners and influencers so you never miss their posts.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"3_What_to_post_when_you_use_X_to_promote_your_business\"><\/span>3. What to post when you use X to promote your business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Talk to people about their interests and help them solve problems.<\/li>\n<li>Share quick tips, how-tos and short threads from your expertise.<\/li>\n<li>Post images and short videos; visual posts usually stand out more in the feed.<\/li>\n<li>Share behind-the-scenes moments, team news and customer stories.<\/li>\n<li>Share great content from others and repost useful posts from people you follow.<\/li>\n<li>Post offers occasionally, not constantly. The author&#8217;s advice &#8220;don&#8217;t bump on people with your offers all the time&#8221; is still the rule.<\/li>\n<li>Skip automatic direct messages to new followers; they feel spammy.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_Engage_and_provide_customer_service\"><\/span>4. Engage and provide customer service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reply to mentions and questions quickly, thank people who share your content, and move complex support issues to direct messages. Visible, friendly responses are some of the best marketing you can do on X.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Track_your_links_and_results\"><\/span>5. Track your links and results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The original tip was to use a URL shortener like TinyURL to track clicks. Today, add UTM tags to your links and track visits and sales in <strong><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a><\/strong>, alongside X&#8217;s own post analytics. See our guide on <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/02\/measure-twitter-marketing-success\/\">how to measure X marketing success<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Use_tools_and_ads_wisely\"><\/span>6. Use tools and ads wisely<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Schedule posts with <strong><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener\">Buffer<\/a><\/strong> or X&#8217;s built-in scheduler so you stay consistent.<\/li>\n<li>Monitor mentions and keywords with <strong><a href=\"https:\/\/pro.x.com\/\" target=\"_blank\" rel=\"noopener\">X Pro<\/a><\/strong> (formerly TweetDeck), which requires an X Premium subscription.<\/li>\n<li>Try <strong><a href=\"https:\/\/ads.x.com\/\" target=\"_blank\" rel=\"noopener\">X Ads<\/a><\/strong> with a small budget to promote posts that already perform well.<\/li>\n<\/ul>\n<p>For more tools, see <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/11\/marketing-twitter-apps\/\">the best apps for marketing your business on X<\/a> and <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/09\/get-quality-twitter-followers\/\">how to get quality followers on X<\/a>. If your audience has moved, look at <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2009\/10\/twitter-like-microblogging-alternatives\/\">Twitter alternatives like Bluesky and Threads<\/a> too.<\/p>\n<p><em>Originally written by guest author Onibalusi Bamidele, a young entrepreneur who wrote about website traffic generation. Updated for 2026 by QuickOnlineTips.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Is_X_still_good_for_promoting_a_business_in_2026\"><\/span>Is X still good for promoting a business in 2026?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, especially for B2B, tech, media, sports and local businesses with an active community. Combine it with email and other channels, since organic reach varies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_often_should_a_business_post_on_X\"><\/span>How often should a business post on X?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consistency matters more than volume. Several posts a week, plus regular replies, is a realistic starting point for small businesses.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Should_my_business_pay_for_X_Premium\"><\/span>Should my business pay for X Premium?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It depends. Premium adds features such as X Pro and longer posts. Try the free account first and upgrade if those features save you time or reach.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_automate_my_X_account\"><\/span>Can I automate my X account?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Scheduling posts is fine. Avoid automated mass follows, likes or direct messages, which can hurt your reputation and break X&#8217;s rules.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can you still use X to promote your business? Yes. Twitter became X in 2023, posts are no longer limited&#8230;<\/p>\n","protected":false},"author":4,"featured_media":67776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[111],"tags":[44],"class_list":["post-14807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","tag-guest-posts"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/14807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=14807"}],"version-history":[{"count":2,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/14807\/revisions"}],"predecessor-version":[{"id":67786,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/14807\/revisions\/67786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/67776"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=14807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=14807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=14807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}