{"id":16366,"date":"2010-12-15T19:00:29","date_gmt":"2010-12-15T13:30:29","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=16366"},"modified":"2026-10-12T12:08:27","modified_gmt":"2026-10-12T06:38:27","slug":"create-a-list-blog-plan","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2010\/12\/create-a-list-blog-plan\/","title":{"rendered":"How to Create a Blog Plan (Free Template, 2026)"},"content":{"rendered":"<p>Most bloggers start writing first and plan later, then struggle to keep up. A simple <strong>blog plan<\/strong> tells you who you&#8217;re writing for, what to publish and how readers will find you. Guest author Adam Smith learned this the hard way and shared his paper-based plan in 2010, built around Twitter, Digg and StumbleUpon. Those networks have changed or vanished, so here is an updated blog plan template for 2026.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16371\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/plan.jpg\" alt=\"Writing a blog plan\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/plan.jpg 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/plan-150x112.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> A good blog plan has five parts: blog details (topic, audience, goal), a content plan built from keyword research, a publishing calendar, a promotion plan (search, email, one or two social networks) and a monthly review of your analytics. Write it down, keep it to one or two pages, and update it every quarter.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af6693e26b23\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af6693e26b23\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/12\/create-a-list-blog-plan\/#1_Blog_details\" >1. Blog details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/12\/create-a-list-blog-plan\/#2_Content_plan\" >2. Content plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/12\/create-a-list-blog-plan\/#3_Publishing_calendar\" >3. Publishing calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/12\/create-a-list-blog-plan\/#4_Promotion_plan\" >4. Promotion plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/12\/create-a-list-blog-plan\/#5_Monthly_review\" >5. Monthly review<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/12\/create-a-list-blog-plan\/#Blog_plan_template\" >Blog plan template<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/12\/create-a-list-blog-plan\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/12\/create-a-list-blog-plan\/#Can_I_make_a_blog_plan_after_launching\" >Can I make a blog plan after launching?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/12\/create-a-list-blog-plan\/#How_long_should_a_blog_plan_be\" >How long should a blog plan be?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/12\/create-a-list-blog-plan\/#How_often_should_I_update_my_blog_plan\" >How often should I update my blog plan?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Blog_details\"><\/span>1. Blog details<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every plan starts here. Write one line for each:<\/p>\n<ul>\n<li><strong>Topic:<\/strong> the specific niche you&#8217;ll cover (not just &#8220;technology&#8221;, but &#8220;Windows and Android fixes for beginners&#8221;).<\/li>\n<li><strong>Audience:<\/strong> who they are, what they struggle with and where they hang out online. Don&#8217;t guess; read forums, comments and search suggestions.<\/li>\n<li><strong>Goal:<\/strong> a measurable target, such as 5,000 monthly visitors or 500 email subscribers in 12 months.<\/li>\n<li><strong>Monetisation:<\/strong> ads, affiliates, products or services, so your content supports it from the start.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Content_plan\"><\/span>2. Content plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>List 3 to 5 core topics (content pillars).<\/li>\n<li>For each, find 10 to 20 questions people search for using Google suggestions, &#8220;People also ask&#8221; and keyword tools.<\/li>\n<li>Plan one comprehensive guide per pillar and supporting posts that link to it.<\/li>\n<li>Note which posts need updating; refreshing old content is often faster than writing new posts.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Publishing_calendar\"><\/span>3. Publishing calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Choose a pace you can keep for a year, whether one post a week or three. Put titles and dates in a calendar or spreadsheet. Consistency beats bursts of activity followed by months of silence.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Promotion_plan\"><\/span>4. Promotion plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adam&#8217;s daily targets (follow 5 people on StumbleUpon, submit to Digg) no longer work, but the idea of a routine does:<\/p>\n<ul>\n<li><strong>Search:<\/strong> optimise every post for one main question.<\/li>\n<li><strong>Email:<\/strong> add a signup form from day one.<\/li>\n<li><strong>Social:<\/strong> pick one or two networks where your audience is, such as LinkedIn, Pinterest, YouTube or Instagram, and post consistently.<\/li>\n<li><strong>Community:<\/strong> answer questions in forums and comment on related blogs; see our <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/perfect-blog-commenting-strategy\/\">blog commenting strategy<\/a>.<\/li>\n<li><strong>Collaborations:<\/strong> guest posts, interviews and roundups.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_Monthly_review\"><\/span>5. Monthly review<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Check Google Search Console and Analytics once a month. Which posts gained traffic? Which topics got comments or shares? Do more of what works and adjust your plan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Blog_plan_template\"><\/span>Blog plan template<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Topic and niche:<\/li>\n<li>Target reader:<\/li>\n<li>12-month goal:<\/li>\n<li>How the blog will earn:<\/li>\n<li>Content pillars (3 to 5):<\/li>\n<li>Posting schedule:<\/li>\n<li>Main promotion channels:<\/li>\n<li>Monthly review date:<\/li>\n<\/ul>\n<p>Like Adam, you can keep it on paper with coloured pens, or in a simple document or spreadsheet. New to blogging? Start with our <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/08\/blogging-tips-for-beginners\/\">blogging tips for beginners<\/a> and these <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/04\/time-management-tips-for-bloggers\/\">time management tips for bloggers<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_make_a_blog_plan_after_launching\"><\/span>Can I make a blog plan after launching?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. It&#8217;s never too late; many successful blogs created their plan after the first few months.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_long_should_a_blog_plan_be\"><\/span>How long should a blog plan be?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One or two pages. A plan you actually use beats a long document you never open.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_often_should_I_update_my_blog_plan\"><\/span>How often should I update my blog plan?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Review it monthly and rewrite it every quarter or when your goals change.<\/p>\n<p><em>Originally written by guest author Adam Smith, a social media blogger who wrote at Social Puma. Updated for 2026 by QuickOnlineTips.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most bloggers start writing first and plan later, then struggle to keep up. A simple blog plan tells you who&#8230;<\/p>\n","protected":false},"author":4,"featured_media":16371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6],"tags":[44,49],"class_list":["post-16366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-guest-posts","tag-tutorials"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/16366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=16366"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/16366\/revisions"}],"predecessor-version":[{"id":64311,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/16366\/revisions\/64311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/16371"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=16366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=16366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=16366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}