{"id":1642,"date":"2006-09-07T23:26:56","date_gmt":"2006-09-07T17:56:56","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/2006\/09\/millionaire-fair-exclusive-luxury-and-lifestyle-events\/"},"modified":"2026-10-15T13:00:04","modified_gmt":"2026-10-15T07:30:04","slug":"millionaire-fair-exclusive-luxury-and-lifestyle-events","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2006\/09\/millionaire-fair-exclusive-luxury-and-lifestyle-events\/","title":{"rendered":"Millionaire Fair: The Luxury Lifestyle Event and What Replaced It"},"content":{"rendered":"<p>The <strong>Millionaire Fair<\/strong> was an exclusive luxury and lifestyle exhibition that started in Amsterdam in 2001 and toured cities like Cannes and Moscow. This article explains what the fair was, what happened to it, and the event that carries it on today.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-66915\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/millionaire-fair-2026-1024x538.webp\" alt=\"Millionaire Fair luxury lifestyle event guide card\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/millionaire-fair-2026-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/millionaire-fair-2026-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/millionaire-fair-2026-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/millionaire-fair-2026-768x403.webp 768w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/millionaire-fair-2026.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> The Millionaire Fair was a luxury goods show where high-end brands displayed cars, yachts, jewellery, watches, property and travel to wealthy visitors. The Amsterdam fair was later renamed Masters of LXRY and, from 2021, Masters Expo, held in Amsterdam each winter. If you want to see luxury products up close today, Masters Expo is the direct successor.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad9ae9671ae5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad9ae9671ae5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/09\/millionaire-fair-exclusive-luxury-and-lifestyle-events\/#What_was_the_Millionaire_Fair\" >What was the Millionaire Fair?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/09\/millionaire-fair-exclusive-luxury-and-lifestyle-events\/#Millionaire_Fair_history\" >Millionaire Fair history<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/09\/millionaire-fair-exclusive-luxury-and-lifestyle-events\/#What_happened_to_the_Millionaire_Fair\" >What happened to the Millionaire Fair?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/09\/millionaire-fair-exclusive-luxury-and-lifestyle-events\/#Where_to_see_luxury_goods_today\" >Where to see luxury goods today<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/09\/millionaire-fair-exclusive-luxury-and-lifestyle-events\/#Masters_Expo_Amsterdam\" >Masters Expo, Amsterdam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/09\/millionaire-fair-exclusive-luxury-and-lifestyle-events\/#Other_ways_to_explore_luxury\" >Other ways to explore luxury<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/09\/millionaire-fair-exclusive-luxury-and-lifestyle-events\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/09\/millionaire-fair-exclusive-luxury-and-lifestyle-events\/#When_was_the_first_Millionaire_Fair_held\" >When was the first Millionaire Fair held?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/09\/millionaire-fair-exclusive-luxury-and-lifestyle-events\/#Is_the_Millionaire_Fair_still_held\" >Is the Millionaire Fair still held?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/09\/millionaire-fair-exclusive-luxury-and-lifestyle-events\/#Who_could_visit_the_Millionaire_Fair\" >Who could visit the Millionaire Fair?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/09\/millionaire-fair-exclusive-luxury-and-lifestyle-events\/#What_was_on_show_at_the_fair\" >What was on show at the fair?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_was_the_Millionaire_Fair\"><\/span>What was the Millionaire Fair?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you were looking to buy a luxury product that was unique and exclusive, the Millionaire Fair was where you would find it. It was a trend-setting lifestyle fair where exhibitors from the international high-end luxury industry showed their latest products and services to some of the world&#8217;s most demanding customers.<\/p>\n<p>Exhibitors came from the top of the national and international luxury industry, including:<\/p>\n<ul>\n<li>Cars and private aviation<\/li>\n<li>Yachting<\/li>\n<li>Fashion, jewellery and watches<\/li>\n<li>Real estate and travel<\/li>\n<li>Wellness and personal services<\/li>\n<li>Wealth management<\/li>\n<\/ul>\n<p>The organisers described it as an event that welcomed everyone who enjoys luxury, whether they had millions or were &#8220;just spiritually rich&#8221;, with the exhibition centre turned into a luxury shopping paradise for a few days.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Millionaire_Fair_history\"><\/span>Millionaire Fair history<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first Millionaire Fair was held from 22 to 24 November 2001 at the Amsterdam Passenger Terminal. The format then travelled. In 2006 alone there were editions at the Palais des Festivals in Cannes (1 to 3 September) and at the Crocus Expo centre in Moscow (late October), alongside the December fair in Amsterdam, with Shanghai and Kortrijk in Belgium planned for 2007. Visitors bought tickets through each country&#8217;s own site.<\/p>\n<p>The Amsterdam fair became famous for drawing big crowds every December, and for its mix of celebrities, glamour and very expensive toys.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happened_to_the_Millionaire_Fair\"><\/span>What happened to the Millionaire Fair?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In March 2013, the Gijrath Media Groep, the company behind the Amsterdam fair, was declared bankrupt, as <a href=\"https:\/\/www.dutchnews.nl\/2013\/03\/millionaires_fair_boss_goes_ba\" target=\"_blank\" rel=\"noopener\">DutchNews reported<\/a>. By then the fair had already been renamed Masters of LXRY. The event continued, and in 2021 it returned to the RAI Amsterdam under another new name, Masters Expo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_to_see_luxury_goods_today\"><\/span>Where to see luxury goods today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Masters_Expo_Amsterdam\"><\/span>Masters Expo, Amsterdam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/mastersexpo.com\/\" target=\"_blank\" rel=\"noopener\">Masters Expo<\/a> is the direct successor of the Amsterdam Millionaire Fair. It is a large luxury exhibition where high-end brands show their latest products. Its official site lists the next edition for 10 to 14 December 2026 in Amsterdam; check the site for tickets and the venue before you plan a trip.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Other_ways_to_explore_luxury\"><\/span>Other ways to explore luxury<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Brand boutiques and showrooms:<\/strong> most luxury car, watch and jewellery brands run flagship stores and private viewings.<\/li>\n<li><strong>Specialist shows:<\/strong> boat shows, motor shows and watch fairs focus on one category in much more depth.<\/li>\n<li><strong>Online:<\/strong> many luxury brands now sell directly through their own websites.<\/li>\n<\/ul>\n<p>For a lighter read on online riches, see the story of <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2006\/12\/anshe-chung-is-first-virtual-world-millionaire-on-second-life\/\">Anshe Chung, the first virtual world millionaire<\/a> in Second Life.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"When_was_the_first_Millionaire_Fair_held\"><\/span>When was the first Millionaire Fair held?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first Millionaire Fair took place from 22 to 24 November 2001 at the Amsterdam Passenger Terminal.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_the_Millionaire_Fair_still_held\"><\/span>Is the Millionaire Fair still held?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not under that name. The Amsterdam fair became Masters of LXRY and has been called Masters Expo since 2021.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Who_could_visit_the_Millionaire_Fair\"><\/span>Who could visit the Millionaire Fair?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Anyone with a ticket. You did not need to be a millionaire to walk around and look.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_was_on_show_at_the_fair\"><\/span>What was on show at the fair?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Luxury cars, yachts, private jets, jewellery, watches, fashion, property, travel and wealth management services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Millionaire Fair was an exclusive luxury and lifestyle exhibition that started in Amsterdam in 2001 and toured cities like&#8230;<\/p>\n","protected":false},"author":4,"featured_media":66915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/1642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=1642"}],"version-history":[{"count":2,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/1642\/revisions"}],"predecessor-version":[{"id":66922,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/1642\/revisions\/66922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/66915"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=1642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=1642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=1642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}