{"id":17211,"date":"2011-01-28T09:29:42","date_gmt":"2011-01-28T03:59:42","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=17211"},"modified":"2026-10-15T13:44:50","modified_gmt":"2026-10-15T08:14:50","slug":"new-yahoo-full-page-ads-on-login-pages","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/new-yahoo-full-page-ads-on-login-pages\/","title":{"rendered":"Yahoo Login Page Ads: What They Were and How to Get Ad-Free Yahoo Mail"},"content":{"rendered":"<p>Back in 2011, Yahoo started selling <strong>yahoo login page ads<\/strong>: full-page brand ads that filled the background of the Yahoo sign-in screen. This article explains what those ads were, why they mattered, and how to cut down on ads in Yahoo Mail today.<\/p>\n<p><strong>Quick answer:<\/strong> Yahoo login page ads were large background ads shown on the Yahoo sign-in page, launched in 2011 as one of several new Yahoo ad formats. Brands such as Chevrolet used the space for big, image-led campaigns. Today, the only official way to remove ads from Yahoo Mail for good is a Yahoo Mail Plus subscription; free users can hide individual ads for a session.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad7e77be0571\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad7e77be0571\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/new-yahoo-full-page-ads-on-login-pages\/#What_were_Yahoo_login_page_ads\" >What were Yahoo login page ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/new-yahoo-full-page-ads-on-login-pages\/#Who_used_yahoo_login_page_ads\" >Who used yahoo login page ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/new-yahoo-full-page-ads-on-login-pages\/#What_happened_to_them\" >What happened to them?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/new-yahoo-full-page-ads-on-login-pages\/#How_to_reduce_ads_in_Yahoo_Mail_today\" >How to reduce ads in Yahoo Mail today<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/new-yahoo-full-page-ads-on-login-pages\/#Hide_ads_for_a_while_free_accounts\" >Hide ads for a while (free accounts)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/new-yahoo-full-page-ads-on-login-pages\/#Remove_ads_with_Yahoo_Mail_Plus\" >Remove ads with Yahoo Mail Plus<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/new-yahoo-full-page-ads-on-login-pages\/#Related_reading\" >Related reading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/new-yahoo-full-page-ads-on-login-pages\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/new-yahoo-full-page-ads-on-login-pages\/#When_did_Yahoo_add_ads_to_the_login_page\" >When did Yahoo add ads to the login page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/new-yahoo-full-page-ads-on-login-pages\/#Can_I_remove_ads_from_Yahoo_Mail_for_free\" >Can I remove ads from Yahoo Mail for free?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/new-yahoo-full-page-ads-on-login-pages\/#Does_an_ad_blocker_work_on_Yahoo_Mail\" >Does an ad blocker work on Yahoo Mail?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/01\/new-yahoo-full-page-ads-on-login-pages\/#Why_do_I_still_see_ads_after_buying_Yahoo_Mail_Plus\" >Why do I still see ads after buying Yahoo Mail Plus?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_were_Yahoo_login_page_ads\"><\/span>What were Yahoo login page ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In early 2011, Yahoo opened its sign-in page at login.yahoo.com to advertisers. Instead of a plain login box, people saw a full-page ad behind the sign-in form. Yahoo launched it alongside a dozen new ad formats aimed at brand advertisers who wanted more space to tell a story.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17214\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/yahoo-login-ads1.jpg\" alt=\"Full page ad behind the Yahoo login form\" width=\"500\" height=\"355\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/yahoo-login-ads1.jpg 500w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/yahoo-login-ads1-150x106.jpg 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/yahoo-login-ads1-300x213.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>The ad could be static or interactive. Interactive versions could include a button that opened a larger Flash panel or played a video. Yahoo pitched the format on three points:<\/p>\n<ul>\n<li><strong>A bigger canvas:<\/strong> the ad covered almost the whole screen, up to 1440 x 1024 pixels.<\/li>\n<li><strong>Bolder creative:<\/strong> brands could use large photos and video rather than small banners.<\/li>\n<li><strong>Full attention:<\/strong> the sign-in page had a single ad, so one brand had the screen to itself while people logged in.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Who_used_yahoo_login_page_ads\"><\/span>Who used yahoo login page ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Car makers were among the early users. Chevrolet ran login page campaigns for models such as the Malibu, Traverse, Equinox, Cruze and Volt, and Yahoo published a case study saying the campaign boosted awareness and site traffic.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/yahoo-login-ads2.jpg\" alt=\"Chevrolet car ad on the Yahoo sign-in page\" width=\"500\" height=\"355\" \/><\/p>\n<p>For users, the change was a surprise. A page that used to be a quick stop on the way to your inbox became prime ad space. It was an early sign of how big portals would turn every high-traffic screen into something they could sell.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happened_to_them\"><\/span>What happened to them?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Flash, which powered many of the interactive versions, is long gone, and Yahoo has redesigned its sign-in flow many times since 2011. The old Yahoo advertising pages that described the format no longer exist. What has not changed is that Yahoo Mail on the free plan is ad-supported, so you still see ads in the inbox and around your messages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_reduce_ads_in_Yahoo_Mail_today\"><\/span>How to reduce ads in Yahoo Mail today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to <a href=\"https:\/\/help.yahoo.com\/kb\/SLN15967.html\" target=\"_blank\" rel=\"noopener\">Yahoo Help<\/a>, you have two official options:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hide_ads_for_a_while_free_accounts\"><\/span>Hide ads for a while (free accounts)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>On most ads, click the X or the options icon and choose to dislike the ad.<\/li>\n<li>For the ad on the right side, click X and choose to stop seeing it.<\/li>\n<li>In the mobile app, swipe the ad away. This only lasts for the current session.<\/li>\n<\/ul>\n<p>Hidden ads come back after you refresh the page or take some other actions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Remove_ads_with_Yahoo_Mail_Plus\"><\/span>Remove ads with Yahoo Mail Plus<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/help.yahoo.com\/kb\/SLN35630.html\" target=\"_blank\" rel=\"noopener\">Yahoo Mail Plus<\/a> is Yahoo&#8217;s paid plan with an ad-free inbox and extra features. Yahoo notes that a plan bought on a computer removes ads for one account on the web and in the app, while an in-app purchase on a phone removes ads only in the mobile app. It may not be offered in every region.<\/p>\n<p>Yahoo also warns that ad blockers can break parts of Yahoo Mail, such as hiding real messages, so test carefully if you use one. If you want an inbox with fewer ads overall, you can also move your mail to another provider.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Related_reading\"><\/span>Related reading<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.quickonlinetips.com\/archives\/2008\/06\/free-ymail-email\/\">Can you still get a Ymail address?<\/a><\/li>\n<li><a href=\"https:\/\/www.quickonlinetips.com\/archives\/2007\/08\/yahoo-sign-in-seal-fights-password-theft-and-phishing\/\">Yahoo sign-in seal and phishing protection<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"When_did_Yahoo_add_ads_to_the_login_page\"><\/span>When did Yahoo add ads to the login page?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yahoo opened its sign-in page to full-page advertising in early 2011, as part of a launch of new brand ad formats.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_remove_ads_from_Yahoo_Mail_for_free\"><\/span>Can I remove ads from Yahoo Mail for free?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not permanently. Free users can hide individual ads, but they return later. Yahoo Mail Plus is the official way to remove them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_an_ad_blocker_work_on_Yahoo_Mail\"><\/span>Does an ad blocker work on Yahoo Mail?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It may hide ads, but Yahoo says ad blockers can break Yahoo Mail features, including hiding messages by mistake.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_do_I_still_see_ads_after_buying_Yahoo_Mail_Plus\"><\/span>Why do I still see ads after buying Yahoo Mail Plus?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Check where you bought it: an in-app purchase removes ads only in the app. In a browser, Yahoo suggests checking for unwanted add-ons that inject ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in 2011, Yahoo started selling yahoo login page ads: full-page brand ads that filled the background of the Yahoo&#8230;<\/p>\n","protected":false},"author":4,"featured_media":17214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-17211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/17211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=17211"}],"version-history":[{"count":1,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/17211\/revisions"}],"predecessor-version":[{"id":67103,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/17211\/revisions\/67103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/17214"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=17211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=17211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=17211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}