{"id":18381,"date":"2011-05-03T21:53:39","date_gmt":"2011-05-03T16:23:39","guid":{"rendered":"https:\/\/www.quickonlinetips.com\/archives\/?p=18381"},"modified":"2026-10-13T13:39:38","modified_gmt":"2026-10-13T08:09:38","slug":"adwords-exposure-with-sitelinks-product-extensions","status":"publish","type":"post","link":"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/adwords-exposure-with-sitelinks-product-extensions\/","title":{"rendered":"Google Ads Sitelinks and Shopping Ads: Get More Ad Exposure (2026)"},"content":{"rendered":"<p>Want your search ads to take up more space and get more clicks? <strong>Google Ads sitelinks<\/strong> add extra links under your ad, and product listings show your items with photos and prices. In 2011 guest author Karim explained AdWords sitelink and product extensions. Google has since renamed AdWords to Google Ads and extensions to <em>assets<\/em>, but they are still one of the cheapest ways to boost ad performance. Here is how they work in 2026.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-64303\" src=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/google-ads-sitelinks-1024x538.webp\" alt=\"Google Ads sitelinks and assets\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/google-ads-sitelinks-1024x538.webp 1024w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/google-ads-sitelinks-300x158.webp 300w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/google-ads-sitelinks-150x79.webp 150w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/google-ads-sitelinks-768x403.webp 768w, https:\/\/www.quickonlinetips.com\/archives\/wp-content\/uploads\/google-ads-sitelinks.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Quick answer:<\/strong> In Google Ads, go to <strong>Campaigns &gt; Assets<\/strong>, click the plus button and choose <strong>Sitelink<\/strong>. Add at least four sitelinks with short link text (up to 25 characters), optional descriptions and a relevant landing page each. For products, link a Google Merchant Center account and run Shopping or Performance Max campaigns. Assets cost nothing extra; you still pay per click.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad8dde8f22fa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a202c;color:#1a202c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a202c;color:#1a202c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad8dde8f22fa\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/adwords-exposure-with-sitelinks-product-extensions\/#What_are_Google_Ads_assets\" >What are Google Ads assets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/adwords-exposure-with-sitelinks-product-extensions\/#How_to_add_sitelinks_in_Google_Ads\" >How to add sitelinks in Google Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/adwords-exposure-with-sitelinks-product-extensions\/#Sitelink_tips\" >Sitelink tips<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/adwords-exposure-with-sitelinks-product-extensions\/#From_product_extensions_to_Shopping_ads\" >From product extensions to Shopping ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/adwords-exposure-with-sitelinks-product-extensions\/#Other_useful_Google_Ads_assets\" >Other useful Google Ads assets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/adwords-exposure-with-sitelinks-product-extensions\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/adwords-exposure-with-sitelinks-product-extensions\/#Do_sitelinks_cost_extra\" >Do sitelinks cost extra?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/adwords-exposure-with-sitelinks-product-extensions\/#Why_arent_my_sitelinks_showing\" >Why aren&#8217;t my sitelinks showing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.quickonlinetips.com\/archives\/2011\/05\/adwords-exposure-with-sitelinks-product-extensions\/#How_many_sitelinks_should_I_add\" >How many sitelinks should I add?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Google_Ads_assets\"><\/span>What are Google Ads assets?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Assets (formerly ad extensions) add extra information to your text ads: links, phone numbers, prices, images and more. Google shows them when it predicts they&#8217;ll improve performance, and ads with relevant assets usually earn higher click-through rates and better Ad Rank.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_add_sitelinks_in_Google_Ads\"><\/span>How to add sitelinks in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Sign in to <a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a> and open <strong>Campaigns &gt; Assets<\/strong>.<\/li>\n<li>Click the blue plus button and choose <strong>Sitelink<\/strong>.<\/li>\n<li>Choose the level: account, campaign or ad group.<\/li>\n<li>Enter the <strong>sitelink text<\/strong> (up to 25 characters), two optional <strong>description lines<\/strong> (up to 35 characters each) and the <strong>final URL<\/strong>.<\/li>\n<li>Add at least four sitelinks so Google can show several at once, then save.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Sitelink_tips\"><\/span>Sitelink tips<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Link to pages that help buyers decide: pricing, best sellers, free shipping, contact or a seasonal offer.<\/li>\n<li>Keep each sitelink different from your main ad&#8217;s landing page.<\/li>\n<li>Use descriptions; they make sitelinks larger on screen.<\/li>\n<li>Schedule seasonal sitelinks (for example Diwali or Black Friday deals) with start and end dates.<\/li>\n<li>Check the Assets report and replace low performers.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"From_product_extensions_to_Shopping_ads\"><\/span>From product extensions to Shopping ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The old product extensions have been replaced by <strong>Shopping ads<\/strong> and <strong>Performance Max<\/strong> campaigns, which show product images, prices and store names. To use them:<\/p>\n<ol>\n<li>Create a free <a href=\"https:\/\/www.google.com\/retail\/solutions\/merchant-center\/\" target=\"_blank\" rel=\"noopener\">Google Merchant Center<\/a> account and verify your website.<\/li>\n<li>Add products with a feed, a spreadsheet or an e-commerce integration such as Shopify or WooCommerce.<\/li>\n<li>Link Merchant Center to Google Ads and create a Shopping or Performance Max campaign.<\/li>\n<\/ol>\n<p>Bonus: Merchant Center products can also appear free in Google&#8217;s Shopping tab and other surfaces.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Other_useful_Google_Ads_assets\"><\/span>Other useful Google Ads assets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Callouts:<\/strong> short phrases like &#8220;Free delivery&#8221; or &#8220;24\/7 support&#8221;.<\/li>\n<li><strong>Structured snippets:<\/strong> lists such as brands, services or models.<\/li>\n<li><strong>Call:<\/strong> a phone number people can tap.<\/li>\n<li><strong>Image:<\/strong> pictures beside your text ad.<\/li>\n<li><strong>Price and promotion:<\/strong> show prices or current discounts.<\/li>\n<li><strong>Location:<\/strong> your address from your Google Business Profile.<\/li>\n<\/ul>\n<p>Avoid common setup errors with our list of <a href=\"https:\/\/www.quickonlinetips.com\/archives\/2010\/05\/google-adwords-mistakes\/\">Google Ads mistakes to avoid<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Do_sitelinks_cost_extra\"><\/span>Do sitelinks cost extra?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. You pay the same cost per click whether someone clicks the headline or a sitelink.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_arent_my_sitelinks_showing\"><\/span>Why aren&#8217;t my sitelinks showing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google shows assets only when it expects them to help and when your ad ranks high enough. Improve ad quality and add more sitelinks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_many_sitelinks_should_I_add\"><\/span>How many sitelinks should I add?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At least four per campaign. Google can show up to several at once on desktop and fewer on mobile.<\/p>\n<p><em>Originally written by guest author Karim, a search engine marketing strategist. Updated for 2026 by QuickOnlineTips.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want your search ads to take up more space and get more clicks? Google Ads sitelinks add extra links under&#8230;<\/p>\n","protected":false},"author":4,"featured_media":64303,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[43,3],"tags":[44,49],"class_list":["post-18381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-google","tag-guest-posts","tag-tutorials"],"_links":{"self":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/18381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/comments?post=18381"}],"version-history":[{"count":3,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/18381\/revisions"}],"predecessor-version":[{"id":65398,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/posts\/18381\/revisions\/65398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media\/64303"}],"wp:attachment":[{"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/media?parent=18381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/categories?post=18381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quickonlinetips.com\/archives\/wp-json\/wp\/v2\/tags?post=18381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}